Build Trust by Saying What Others Won’t

The Duct Tape Marketing Podcast with Marcus Sheridan

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Marcus Sheridan, famend speaker, creator of They Ask, You Reply, and a number one voice on the earth of content material advertising and marketing and enterprise transparency. Marcus constructed probably the most visited swimming pool web site on the earth and has delivered over 750 keynotes, together with TEDx appearances. His revolutionary advertising and marketing technique focuses on one central concept: companies that earn belief win, they usually do it by saying what others received’t.

Throughout our dialog, Marcus unpacked core ideas from his newest e-book, Infinite Prospects, together with methods to dominate your market by turning into a identified and trusted model. We explored how buyer belief, video advertising and marketing, and self-service instruments aren’t simply traits—they’re requirements in in the present day’s AI-influenced digital panorama. From debunking lazy content material ways to reimagining how companies current pricing, Marcus delivers actionable insights that problem typical knowledge and demand transparency at each stage of the client journey.

In case your inbound advertising and marketing feels stale or your search engine marketing methods are falling flat, it is likely to be time to rethink what you’re prepared to say. As Marcus says, “The rule breakers turn into the rule makers.”

Key Takeaways:

Belief is the Final Advertising and marketing Technique: Manufacturers that brazenly handle buyer questions—particularly round pricing, issues, and comparisons—earn buyer belief and outperform opponents.
The New Guidelines of search engine marketing: As AI advertising and marketing instruments rise and Google turns into much less dependable, firms should give attention to creating value-driven content material and video that educates, differentiates, and converts.
Video Content material is King: A single, considerate video might be repurposed throughout your web site, YouTube, TikTok, Instagram, and Fb—maximizing content material attain and gross sales conversion.
Media Firm Mindset: Companies should assume like media firms—capturing consideration throughout platforms and repurposing content material for ongoing influence.
Self-Service Instruments Drive Conversions: Instruments like self-scheduling software program and pricing estimators not solely empower patrons however can double conversion charges by providing extra management and transparency.
Embrace Clear Promoting Methods: Probably the most profitable companies aren’t afraid to debate prices, dangers, and trade-offs. Sincere content material builds long-term loyalty.
Content material Repurposing Boosts Effectivity: One piece of content material—particularly in video format—can gas a number of channels, decreasing workload whereas increasing visibility.
AI Can Amplify Content material Technique: Moderately than fearing AI, good companies use it to generate buyer questions, create outlines, and brainstorm distinctive, value-driven content material concepts.