A easy, confirmed framework to show your content material into purchasers — with out sounding salesy
Each week, 1000’s of creators rack up LinkedIn views, likes, and followers and nonetheless marvel why it’s not translating into income.
Right here’s the laborious reality:
Consideration doesn’t pay the payments…
Relationships and relevance do.
In the event you’re severe about turning your LinkedIn presence right into a revenue-generating engine, you want a repeatable system that takes folks from passive viewers to paying purchasers.
I name it the ANC Framework — Appeal to, Nurture, Shut.
It’s easy.
It’s scalable.
And it really works.
This is similar framework I implement for all of my purchasers to assist them construct a predictable shopper pipeline.
Let’s break it down:
Most individuals deal with content material like a lottery ticket…
They submit and hope for virality.
However visibility isn’t about luck.
It’s a recreation of technique.
The primary section of that technique is getting folks to strategy you — therefore, “entice.”
This section is about pulling within the proper folks (not simply extra folks).
Meaning content material that speaks on to your excellent shopper’s present ache — not obscure trade fluff or thought-leader posturing.
To implement this section efficiently, ask your self:
- What issues are they Googling at 2 AM?
- What beliefs are retaining them caught?
- What language do they really use when speaking about their challenges?
Then create content material that solutions, reframes, and resonates.
Disclaimer: You don’t have to sound good.
You simply have to be understood.
When somebody sees a submit and thinks, “Rattling… that’s precisely what I’ve been dealing…
