TikTok isn’t simply trending, it’s shaping the best way we devour, create, and market content material. Whether or not you’re a model, creator, or simply attempting to grasp what’s driving tradition proper now, TikTok stats can supply some severe perception.
On this article, we’ll break down key knowledge factors—from consumer demographics to income traits—to indicate how briskly the platform has grown, the place it’s headed, and why it issues for anybody constructing an viewers or enterprise on-line.
What’s TikTok?
Whereas it would seem to be TikTok simply exploded into our consciousness out of nowhere, it’s not likely true. Earlier than we dive into the numbers, let’s take a look at the place TikTok originated and what its street to success was like.
TikTok is a social media platform centered on short-form video creation and sharing, launched to the worldwide market in 2017. At the moment, brief video-sharing apps have been nothing new since different apps like Vine and Musical.ly have been already well-liked. However TikTok managed to dominate the market by increasing internationally and acquiring Musical.ly not lengthy after Vine’s demise.
Supply: Pexels
After increasing globally, the TikTok platform noticed explosive success, particularly throughout the pandemic. The variety of TikTok downloads and TikTok customers worldwide skyrocketed in 2020 and 2021. Nevertheless, that success has include its fair proportion of controversy, primarily about knowledge safety.
Let’s take a fast take a look at 2 scorching subjects for TikTok customers worldwide.
Will the US ban TikTok?
TikTok’s future within the US stays unsure, which could go away you questioning whether or not it’s value investing effort and time into the platform. In April 2024, Congress handed a invoice requiring ByteDance, TikTok’s mother or father firm, to promote its US operations by January 2025 or face a ban. The deadline was later prolonged to permit extra time for a possible sale. If no deal is reached, TikTok might face a ban—although authorized challenges may delay the enforcement.
Regardless of the uncertainty, TikTok stays a robust advertising and marketing instrument with tens of millions of month-to-month lively customers and a singular algorithm that helps manufacturers attain new audiences organically. For now, TikTok remains to be obtainable within the US, and it’s value utilizing the platform to construct your model and interact prospects whereas the state of affairs unfolds.
With the federal government banning TikTok turning into a severe chance, take into consideration repurposing your content material for Instagram Reels, YouTube Shorts, and different short-form video platforms. In brief, control the information—however don’t miss out on TikTok’s present potential.
Supply: Unsplash
Is it value promoting on TikTok in 2025?
With all of the controversy and competitors, you may ask your self: is it worth selling on TikTok, and is it a very good platform for enterprise? The reply is a convincing sure. Whereas TikTok is not any stranger to controversy, that hasn’t impacted its worth for small enterprise house owners.
Actually, TikTok is a good platform to promote on. It has the best common time spent on the app amongst different well-liked social media networks and an unusually excessive common engagement price of 2.5%. Which means folks use TikTok longer than different social media networks, and a better engagement price means they’re extra more likely to work together along with your content material.
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High TikTok statistics it’s essential know
Alright, what are we ready for? Let’s soar into our record of essentially the most fascinating TikTok statistics.
By 2029, TikTok’s consumer base will develop to 2.3B people
Over the past yr, TikTok reached a milestone of 1.9B customers worldwide. In 2021, that quantity was 1.4B, which signifies that the TikTok has seen a rise of round 40% in lively customers in simply 3 years.
TikTok itself forecasts enduring reputation and consumer progress for the platform, predicting that the social media app will attain 2.3B customers by 2029. Nevertheless, current insights suggest that TikTok utilization has slowed down over the previous 2 years. Because the momentum of TikTok customers worldwide slows down, the query of TikTok’s future consumer progress stays open.
Supply: Statista
In 2024, TikTok reached between $20B and $26B in world income
Though TikTok and its mother or father firm, ByteDance, typically don’t disclose monetary numbers and prefer to hold their playing cards near the vest, we do have some data on how the businesses are performing financially. The New York Times reported that TikTok took in an estimated $10B in income in the USA final yr. That is practically half of their world income (estimated to be between $20B and $26B).
As well as, ByteDance on the entire introduced in $73B in gross sales within the first half of 2024. The corporate makes the largest share of its income from one other platform, Douyin, a Chinese language social media app.
Supply: Google Play
TikTok is the fifth hottest app worldwide by month-to-month lively customers
Based on Statista knowledge, TikTok is the fifth most popular app on the planet by way of month-to-month lively customers. With 1.5B month-to-month customers worldwide, TikTok is proving that there’s a brilliant future for artistic, short-form content material.
Instagram and WhatsApp, each owned by Meta, take third and fourth place, every with 2B customers. Then comes YouTube in second place, with 2.5B month-to-month lively customers. Fb takes the undisputed first place with just a bit over 3B month-to-month lively customers worldwide.
TikTok can be the most well-liked Chinese language-owned app—WeChat and Douyin, the opposite two most used social networking apps, lag behind with 1.3B and 755M month-to-month lively customers, respectively.
Supply: Statista
SMBs report an 88% increase in gross sales after advertising and marketing merchandise to TikTok customers
Whether or not it’s TikTok adverts or natural content material, it’s clear that TikTok offers small enterprise house owners an opportunity to attach with their audience on a distinct scale.
Based on the 2024 TikTok Financial Influence Report, TikTok has truly made an enormous distinction for small and medium companies, often known as SMBs, within the US. Over 7M businesses use TikTok to promote their merchandise, and in response to TikTok statistics, small enterprise house owners report seeing an 88% improve in gross sales after selling their services or products on the TikTok app.
Supply: TikTok
On common, world customers spend 95 minutes per day on TikTok
Globally, TikTok customers spend round 95 minutes watching TikTok movies daily, which is greater than every other main social media community. To check, Instagram will get a median time of 62 minutes of their customers’ day, whereas X, previously referred to as Twitter, will get round half-hour.
Within the US, the numbers differ barely. On common, TikTok customers within the US spend round 53.8 minutes of their day watching TikTok movies. Even so, TikTok stays the app the place People spend essentially the most time, adopted by YouTube and X.
Supply: BackLinko
In 2024, TikTok was essentially the most downloaded app worldwide
In 2024, TikTok was essentially the most downloaded app worldwide, racking up a powerful 825.5 million downloads—narrowly edging out Instagram, which adopted with 817 million downloads.
The sheer quantity of downloads highlights a rising viewers hungry for recent, entertaining content material. TikTok’s algorithm prioritizes authenticity and engagement, which means even smaller manufacturers have an opportunity to go viral and not using a hefty advert funds. With Instagram shut behind, cross-platform methods can maximize publicity. Nonetheless, TikTok’s momentum in 2024 makes it a must-consider advertising and marketing channel in 2025.
Supply: Statista
Over half of TikTok’s month-to-month lively customers are from Asia-Pacific, the Center East, and Africa
Which a part of the world has the biggest TikTok viewers? Knowledge on TikTok utilization in nations worldwide reveals that the platform has 296M lively customers from Asia and the Pacific area. The Center East and Africa aren’t far behind, with 233M customers. Latin America takes third place with round 189M customers.
As compared, relating to world audiences, the US and Europe don’t make up such big numbers. North America, Western, Central, and Japanese Europe collectively make up round 315M customers, which is nearly 30% of the lively TikTok consumer base. Asia, the Center East, and Africa, however, make up a powerful 51% of the general lively TikTok viewers.
Supply: BackLinko
TikTok’s consumer base is getting older
Many people are most likely satisfied that the principle audience for TikTok is Gen-Z customers: younger, fashionable folks with numerous time to spare for watching and creating short-form video content material. Properly, that’s solely half-true.
In 2022, throughout the peak of TikTok’s reputation, social media customers aged 18–24 made up nearly all of common TikTok customers. Nevertheless, in 2024, that group has declined, with 25–34-year-olds taking the reins of TikTok’s viewers. This implies TikTok was wildly profitable in attracting younger customers within the early 2020s, however that may not be the case sooner or later.
Supply: Backlinko
What’s trending on TikTok?
Do you know you don’t should religiously watch TikTok movies to maintain up with the newest traits? You may simply view trending hashtags, well-liked classes, movies, and songs on the TikTok Creative Center web site. For instance, you may take a look at what songs have been the most well-liked for cell customers over the previous 4 months.
Within the US, Million Greenback Child by Tommy Richman, Nasty by Tinashe, and Not Like Us by Kendrick Lamar have been on the prime for the previous 4 months. You can even get extra detailed TikTok statistics for every tune by clicking on See analytics.
Supply: TikTok
For instance, Nasty by Tinashe has been hottest with the 18–24-year age group and was extensively utilized in model commercials. It’s additionally clear that the US, Australia, and Greece have been the highest areas displaying elevated curiosity on this tune.
Supply: TikTok
86% of People find out about TikTok Store, however solely 31% have made a purchase order
One situation could possibly be that many American customers (round 40%) discover TikTok Store much less reliable than different ecommerce platforms. One more reason could possibly be that People use TikTok for leisure and DIY functions relatively than for procuring.
However, should you’re considering how to make money on TikTok or how to sell merch on TikTok, don’t be discouraged. TikTok Store is a comparatively new function, so it would take a while for shoppers to get used to it.
Whereas TikTok Store remains to be gaining belief, one approach to construct credibility and drive gross sales quicker is thru TikTok adverts. These extremely focused, full-screen video adverts assist get your merchandise in entrance of the best viewers, rising engagement and conversions.
Worthwhile learn: What to Sell on TikTok Shop: Surefire Bestsellers
Supply: Pexels
More than half of TikTok customers are males
Based on the latest knowledge, nearly 56% of TikTok customers have been male, whereas round 44% have been feminine. In the case of the two largest consumer age teams, 18–24-year-olds and 25–34-year-olds, knowledge reveals that 17.3% of TikTok accounts belong to ladies aged 18–24, whereas 18.9% belong to males of that very same age group.
Supply: Statista
For the 25–34-year-old group, the distinction is a little more drastic. Solely 14.6% of lively customers have been ladies aged 25–34, whereas 19.3% have been males in that very same age bracket.
73% of TikTok customers watch no matter the algorithm suggests
In contrast to different social media platforms, the place content material competes with a number of distractions (like sidebars and remark sections) TikTok’s immersive format ensures undivided consideration. The seamless, scrollable feed retains viewers engaged, whereas the algorithm continuously refines suggestions primarily based on consumer habits—what they watch, rewatch, like, and share.
This hyper-personalization creates a way of discovery the place customers are actively exploring new traits, merchandise, and concepts. For manufacturers and TikTok creators, it’s a possibility to succeed in audiences who’re extremely invested within the content material that’s beneficial to them.
Supply: Unsplash
Be taught extra about ecommerce statistics with Printful
Whether or not you’re searching for dependable details about all issues ecommerce otherwise you’re planning on creating your online business utilizing dropshipping (or starting a clothing brand!) you’ve come to the best place.
You’ll discover invaluable details about digital advertising and marketing, attire, and design traits on the Printful Weblog. We repeatedly replace our weblog with essentially the most related data on a wide range of ecommerce-related topics. For instance, should you’re searching for related articles like this, you may take a look at Etsy statistics or dropshipping stats.
Supply: Printful
Should you’re extra of a visible learner, be at liberty to peruse our YouTube channel, too. You’ll discover tons of helpful video content material on the way to create a print-on-demand enterprise, perfecting your advertising and marketing technique, or the way to greatest use social media when selling merchandise . . . and far more.
Develop your online business with TikTok
Whereas TikTok statistics present that the app’s explosive progress has slowed down considerably, TikTok remains to be undeniably probably the most well-liked social media platforms on the planet. This implies TikTok could be a useful gizmo in your advertising and marketing technique.
And greater than that: studying how to use TikTok for ecommerce can open up a invaluable new promoting channel for your online business. If you wish to succeed on TikTok, bear in mind to know your viewers and thoroughly comply with essentially the most related traits.
Learn subsequent: TikTok Metrics You Should Be Tracking
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More than half of TikTok customers are males
Based on the latest knowledge from 2024, 54% of TikTok customers have been male, whereas round 45% have been feminine. In the case of the two largest consumer age teams, 18–24-year-olds and 25–34-year-olds, knowledge reveals that 17.3% of TikTok accounts belong to ladies aged 18–24, whereas 18.9% belonged to males of that very same age group.
Supply: Statista
For the 25–34-year-old group, the distinction is a little more drastic. Solely 14.6% of TikTok platform customers have been ladies aged 25–34, whereas 19.3% have been males in that very same age bracket.
Be taught extra about ecommerce statistics with Printful
Whether or not you’re a journalist searching for dependable details about all issues ecommerce otherwise you’re planning on creating your online business—utilizing dropshipping or starting a clothing brand—and need to do a little analysis beforehand, you’ve come to the best place.
You’ll discover invaluable details about digital advertising and marketing, attire, and design traits on the Printful Weblog. We repeatedly replace our weblog with essentially the most related articles on a wide range of ecommerce-related topics. For instance, should you’re searching for related articles like this, you may take a look at Etsy statistics or dropshipping stats.
Supply: Printful
Should you’re extra of a visible learner, be at liberty to take a look at our YouTube channel, too. You’ll discover tons of helpful video content material on the way to good your advertising and marketing technique, the way to create a print-on-demand enterprise, the way to greatest use social media when selling merchandise, and far more.
Develop your online business with TikTok
Whereas TikTok statistics present that the app’s explosive progress has considerably slowed down, TikTok remains to be undeniably probably the most well-liked social media platforms on the planet. This implies TikTok could be a useful gizmo in your advertising and marketing technique.
And greater than that—studying how to use TikTok for ecommerce can open up a invaluable new promoting channel for your online business. If you wish to succeed on TikTok, bear in mind to know your viewers and thoroughly comply with essentially the most related traits.
Learn subsequent: TikTok Metrics You Should Be Tracking
