Discover something totally different? If you happen to’re already a part of the Woo household — or simply an admirer from afar — you may need noticed one thing contemporary on the location and within the product right this moment. Woo received a glow-up, with a beautiful new logo, a refreshed color palette, and an total model makeover that feels so proper.
This wasn’t only a fast wardrobe change — it’s the results of a ton of collaboration throughout the corporate, and I couldn’t be prouder of the end result. We designed this model to face out from our rivals in how we glance, what we consider, and the way we talk our worth. It’s a mirrored image of the thrilling future we’re constructing. And that is solely the start!
The Woo model is a essential asset for our enterprise and the complete Woo ecosystem. It’s our first impression with potential new customers, the face of Woo for all our audiences. A powerful, recognizable model doesn’t simply elevate Woo — it drives success for everybody who builds, innovates, and powers services and products for Woo shops. When Woo wins, all of us win.
With the up to date model, we are able to make investments extra in driving consciousness of WooCommerce — which is changing into more and more essential as we face challenges from rivals with excessive model recognition and deep pockets. It’s our alternative to place a stake within the floor about who Woo is and why we’re the perfect platform for constructing profitable companies for the long run.
The Woo crew has thought-about updating the model for years, however there was by no means a totally compelling motive to take action. And when a model creates a brand new brand for no actual motive apart from newness, it normally leads to an enormous whomp whomp.
However the enterprise and the commerce business have modified a lot lately that it felt just like the time to launch an up to date model to hold us into the longer term. Whereas the outdated Woo model served us properly for a few years, it not felt prefer it was working onerous sufficient, thanks to a couple key causes.
We perceive our viewers higher
We’ve put in a number of analysis into understanding our clients, the market, and who WooCommerce helps finest: for each the retailers that function shops daily and the builders who construct these shops. Whereas WooCommerce is usually a good match for companies of all sizes and shapes, we discover the place it actually shines is for already-established companies in search of the flexibleness and customizability to take their success to the following stage.
And naturally, our viewers additionally consists of our companions and potential companions: hosts, expertise companions, companies, and so forth. The model wants to face out and converse to them as properly.
We’ve leaned into the advantages that resonate most with these companies, and infused them into our model:
- The customizability to create a ravishing retailer that pulls, engages, and converts.
- The flexibility to decide on precisely what that you must run what you are promoting — and nothing you don’t — letting you management your prices and scale what you are promoting in your phrases.
- True possession of your retailer, your code, and your information with an ecommerce platform that can by no means take what you are promoting offline.
- A international neighborhood of builders, builders, and creatives that ensures you’re by no means constructing by your self.
- The reliability and familiarity of WordPress, the world’s hottest CMS, which powers 43% of the web.
Narrowing our focus means we all know who we’re constructing the product for, so we are able to put extra sources into constructing the fitting options for them. We additionally higher perceive who we’re as a model and who we’re speaking to out there.
Our product is evolving
As Woo Creative Director Beau Lebens posted in late 2024, we’re altering our product technique for WooCommerce. Based mostly on what we’ve heard from our clients and the neighborhood, we’ve shifted from constructing a group of plugins and providers towards making a extra complete, built-in platform that can energy the way forward for on-line promoting. We’re integrating extra important instruments into the core platform and enhancing our performance and person expertise to make WooCommerce simpler to make use of out of the field.
Evolving our identification (properly past simply the emblem) helps our model maintain tempo with this new product imaginative and prescient.
SaaS isn’t all the time the reply
The rise of SaaS commerce platforms has reworked the business, and thousands and thousands of retailer homeowners and builders now belief their companies off-the-shelf platforms. The convenience of beginning and managing a enterprise on certainly one of these all-in-one options is a big draw.
However as a enterprise, we basically consider that SaaS isn’t proper for a lot of shops. That ease of use can come at the price of success down the highway. Open supply provides the flexibleness and possession that retailers want in the event that they’re seeking to construct companies that go the space.
One of many causes we refreshed the Woo identification was that we would have liked a model that stands out out there and might compete with the slick advertising and marketing and model work that many SaaS corporations excel at. However the model wanted to be rooted in who we’re, what we do, and who we’re for.
Along with the emblem, we’ve launched a refined shade palette, buyer pictures, and different components. However whereas these are probably the most seen modifications for the model, it was essential that it not simply be a design change. We needed to rebuild the model from the bottom as much as higher resonate with our audiences, characterize our product, and compete out there.
Over the course of the final 12 months, we used our deeper understanding of our clients and the market to rebuild our technique for speaking WooCommerce’s advantages and options. That features revamping our model platform and core components like our voice and tone, and shifting to placing our clients extra on the centre of our advertising and marketing. By telling the tales of the companies utilizing WooCommerce, we’re elevating our present clients whereas portray an image for potential clients of how we may also help energy their success, too.
In 2025, we’ll proceed evolving and enhancing the model whereas we additionally make modifications to our product to enhance its usability, performance, and efficiency. And within the coming weeks, our Head of Design, Daniel Nieuwenhuizen, will put up a extra detailed take a look at the up to date model and the way the crew developed it, so maintain a watch out for that!
I wish to thank the handfuls of people that launched this up to date model, from the advertising and marketing and artistic groups who developed it to the engineering groups who helped us get it out into the world. The work was executed solely in home, by the individuals who know and love Woo finest.
It was a real group effort, and has been extremely gratifying to see so many elements of the corporate coming along with such ardour and dedication. I look ahead to working with everybody to proceed rising and enhancing WooCommerce for our enterprise and our clients.
Tamara Niesen is the Chief Advertising and marketing Officer at Woo. With over 20 years of expertise in high-growth B2B SaaS, gadget, and platform corporations, Tamara has led groups targeted on model, go-to-market, demand era, product advertising and marketing, companion advertising and marketing, built-in lifecycle advertising and marketing, and efficiency advertising and marketing.
She beforehand led International Demand Era and Go-to-Market at Shopify, driving income development and market enlargement for Shopify Plus. She has additionally held advertising and marketing management roles at Housecall Professional, D2L, and BlackBerry. Tamara resides in Waterloo, Ontario.
