How to Outrank Big Competitors in Search

The Duct Tape Marketing Podcast with Sam Dunning

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Sam Dunning, founding father of Breaking B2B, an web optimization agency specializing in web optimization for income—not self-importance metrics. Sam shares his insights on how small companies can compete with business giants in Google rankings by specializing in B2B web optimization methods that drive natural site visitors and actual conversions.

We focus on the hazards of falling into the “site visitors entice”, the place companies chase high-volume key phrases that don’t convert, and as a substitute discover long-tail web optimization ways, strategic key phrase analysis, and the function of AI in web optimization. Sam additionally shares sensible strategies for competitor web optimization evaluation, leveraging on-page and off-page web optimization, and adapting to Google search updates to take care of visibility.

If you happen to’re uninterested in seeing opponents outrank you in search, this episode is filled with actionable methods to assist your enterprise dominate Google rankings and drive income.

Key Takeaways:

Keep away from the Site visitors Lure: Prioritize key phrases that drive inbound leads over self-importance metrics. Deal with search engine marketing that brings paying clients, not simply clicks.
Use Lengthy-Tail web optimization to Compete: As a substitute of focusing on high-competition phrases, optimize for touchdown pages web optimization with niche-specific key phrases that align with buyer intent.
Maximize EEAT for Authority: Construct belief and credibility by means of technical web optimization, backlinks, and authoritative content material that aligns with Google’s EEAT framework.
Adapt to AI and Google Search Adjustments: Keep forward of Google AI overviews and algorithm updates by creating high-value, user-focused content material.
Leverage Native web optimization & Aggressive Evaluation: For service companies, native web optimization is crucial. Optimize Google Enterprise Profile, goal location-based key phrases, and analyze opponents’ weaknesses to rank larger.
Spend money on web optimization Technique, Not Shortcuts: web optimization is a long-term sport. Keep away from web optimization errors like low-quality backlinks and key phrase stuffing. As a substitute, construct a sustainable web optimization content material technique that drives constant enterprise development.

Chapters:

[00:09] Introducing Sam Dunning
[00:31] Strategy to web optimization Technique
[03:42] web optimization Isn’t for Each Enterprise
[06:21] web optimization is a Lengthy-term Sport
[08:53] Your Advertising and marketing Area of interest
[13:00] Google Search vs AI Search
[15:24] web optimization and Native Search
[18:46] The place to Begin with web optimization

Extra About Sam Dunning:

Try Sam Dunning’s Website
Join with Sam Dunning on LinkedIn

This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by

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