10 Best Social Media Management Tools for 2025

As a marketer, I work with social media rather a lot. I handle social media promotion and assist create posts that assist small companies develop… Heck, you’ve most likely even seen me in a few of Thryv’s social media movies.

Over time, I’ve picked up a variety of insights on managing social media accounts, and the very first thing I’d suggest is getting the proper instruments. Social media administration software program is vital to your success as a result of it saves time and makes planning your social content material simpler.

On this put up, I’ll evaluate the perfect social media administration instruments for small companies. I’ll begin by explaining what these instruments are and the way they work. Then, I’ll dive into the perfect options out there, their key options, and the professionals and cons of every.

Definition: Social Media Administration Software

A social media administration software is a platform that connects your entire social media accounts collectively. This software program means that you can schedule posts, react to prospects, and evaluate your efficiency from one app. It helps you create efficient social media marketing campaigns whereas minimizing the duties added to your workflow.

For instance, let’s say your corporation has a Facebook and an Instagram account however doesn’t have a social media administration software. In the event you needed to put up on each platforms, you would need to pull up each apps and schedule the identical put up on every website. It’s tedious, and also you threat making errors.

The identical goes for customer engagement. When prospects like posts or go away feedback, you’ll have to change between apps to answer every particular person. You may miss a remark or neglect to answer to a buyer. That creates a poor expertise for individuals anticipating fast and personalised responses.

Now, add a social media administration software to the combo. As an alternative of switching between apps, your corporation has one platform the place it will probably handle its complete social media technique. You possibly can reply to feedback, schedule posts, and evaluate analytics all from one place. It’s handy and creates a greater customer experience, resulting in extra engagement and increased brand awareness for your corporation.

Now that we’ve lined why you want a social media administration software, let’s evaluate the perfect choices for small companies.

Finest Social Media Administration Instruments

Listed below are the perfect social media administration instruments for small companies. We’ve divided this listing into two sections: finest total and finest free instruments. Learn on to find out about the important thing options, professionals and cons, and pricing plans for every.

1. Thryv

2. Sprout Social

Finest For: Social Media Groups

Sprout Social is good for companies with a social media staff. As an example, a “case project” characteristic assigns buyer inquiries to particular person staff members, and the group reviews present the common response time for various workers. These instruments are nice for scaling your social media strategy and guaranteeing that every one your workers contribute to your success.

Professionals

• The AI assistant can read customer reviews and decide if they’re constructive or adverse.
• You possibly can construct a chatbot to answer prospects for you.
• You get alerts if there’s a surge in buyer engagement, so you possibly can react rapidly.

Cons

• Small enterprise homeowners could not have as many makes use of for the customer support staff options.
• You possibly can solely join 5 social media accounts with a Customary plan.

Pricing

$199/seat/month for Customary plan; $299/seat/month for Skilled plan; $399/seat/month for Superior plan

3. Sprinklr

Finest For: Ecommerce

Sprinklr is a social media administration software that has helped corporations like Uber enhance their online customer service. It has loads of options that pace up response occasions, like automated message routing and staff dashboards that observe buyer feedback. There are additionally AI options that aid you put up content material on the proper time and supply advisable responses to every buyer. Past that, Sprinklr provides instruments like product tagging, which creates a product catalog you possibly can hyperlink to in your Instagram posts.

Professionals

• The built-in tutorials make the platform straightforward to study and use.
• You possibly can create personalised e-mail campaigns which might be despatched to prospects routinely.
• The contact administration options observe buyer data, like a CRM.

Cons

• The superior terminology used inside this platform could confuse people who find themselves newer to social media advertising and marketing.
• Some customers experienced bugs and glitches whereas utilizing this product.

Pricing

$199/seat/month for Social Media Administration plan; $299/seat/month for Social Media Administration and Buyer Service plan

4. SocialPilot

Finest For: Multi-Location Manufacturers

SocialPilot is nice for creating distinctive social media content material for your corporation. It has a “Content material Library” to save lots of images, texts, and ideas and retailer them for later use. That reduces the time it takes to seek out artistic property like logos and seasonal graphics. There’s additionally a “Good Scheduling” characteristic that helps you propose your social schedule every month. You possibly can automate publishing primarily based in your viewers’s time zones, so that you at all times share content material when your prospects are on-line. Not solely does that enhance engagement, but it surely saves you time from manually publishing every put up.

Professionals

• SocialPilot integrates with Canva, so you possibly can design customized graphics utilizing Canva inside the platform.
• Video walkthroughs are included with every software, making them simpler to make use of.
• SocialPilot is appropriate with 9 totally different social media platforms.

Cons

• Every plan has a restricted variety of social media accounts you possibly can hook up with.
• The cellular app doesn’t have as many options because the desktop model.

Pricing

$26/month for Skilled plan; $43/month for Small Staff plan; $85/month for Company plan; $170/month for Company+ plan

5. Hootsuite

Finest For: Digital Entrepreneurs

SourceHootsuite was one of many first social media administration instruments I used as a marketer. It has grown considerably since then and now provides options like AI analyses, superior reporting, and social listening. Social listening is the method of monitoring your model on-line. Hootsuite displays mentions, tendencies, and trade matters associated to your corporation so you possibly can keep on high of the newest information and have interaction prospects promptly.

Professionals

• Hootsuite provides a number of free social media instruments, like engagement price calculators.
• The social promoting dashboard helps you create and observe social media ads throughout all platforms.

Cons

• You might have a restricted variety of customers with every account.
• Several users have seen that Hootsuite has grow to be dearer over time.

Pricing

$99/month for Skilled plan; $249/month for Staff plan

6. Brandwatch

Finest For: Social Media Analysis

Brandwatch is a social media analysis software companies use to create data-driven content material for his or her manufacturers. “Knowledge-driven” means your content material is predicated on analysis. You analyze what performs effectively for your corporation and discover methods to duplicate it over time. Brandwatch has highly effective social media reviews aid you establish your corporation’s most useful channels and content material. That method, you possibly can create a advertising and marketing engine that repeatedly produces participating content material for its social followers.

Professionals

• Brandwatch’s subject-matter specialists will aid you analyze information and switch it into efficient methods for your corporation.
• You need to use Brandwatch to check your self to opponents and seek for tendencies in your trade.
• The influencer advertising and marketing instruments aid you join with social media influencers and use them to advertise your model.

Cons

• It is a data-driven platform, that means you could learn charts and reviews often.
• The influencer advertising and marketing instruments will not be as helpful for small, service-based companies.

7. Sendible

Finest For: Content material Administration

Sendible isn’t only a social media software – it’s a content material administration system the place you possibly can create social media posts, collaborate with workers, and observe efficiency over time. Sendible is customizable, that means you possibly can combine numerous apps and personalize the platform together with your firm’s branding. Key options embody UTM monitoring and a bulk import software that allows you to add and schedule months of content material prematurely.

Professionals

• Sendible is a feature-rich platform with loads of instruments for small enterprise homeowners, like online calendars and social media monitoring.
• There are onboarding instruments that aid you train new purchasers about your corporation.
• The content material library organizes your weblog and social media posts in order that they’re simpler to seek out.

Cons

• Every plan has a restricted variety of customers and social media profiles. 
• Every consumer can solely publish a restricted variety of posts every day.

Pricing

$29/month for Creator plan; $89/month for Traction plan; $199/month for Scale plan; $299/month for Superior plan; $750/month for Enterprise plan

Free Social Media Administration Instruments

Listed below are the perfect free social media administration instruments for small companies. Whereas additionally they provide paid subscriptions, these options present free accounts that aren’t demos or limited-time trials.

8. Buffer

Finest For: Mid-Sized Companies

Buffer is a well-liked social media administration software utilized by companies of all sizes. Folks like Buffer as a result of it’s straightforward to navigate and has a number of helpful and efficient free options. For instance, I actually like the way it exhibits you a preview of your put up earlier than publishing it. You possibly can see precisely what your put up will appear to be from the attitude of your followers, which is useful for creating and sizing graphics to make sure they give the impression of being good on websites like Instagram and Fb.

Professionals

• Buffer is simple to make use of and navigate.
• You possibly can create a landing page on your web site with kinds and hyperlinks to your different pages.

Cons

• The reporting options are solely included in a paid account.
• There aren’t any free instruments for responding to or reviewing buyer feedback.

9. Planable

Finest For: Franchises & Companies

Planable is designed for companies which have a number of groups engaged on social media. It’s user-friendly and has a cellular app that helps you create content material on the go. It additionally connects to your Google Business Profile, so you possibly can handle your business listings inside the platform. Lastly, Planable has a number of options for compliance and authorization. You possibly can guarantee all of your content material is routinely reviewed and accredited earlier than it’s revealed to your accounts.

Professionals

• It solely takes just a few clicks to create a Plananle account.
• Planable has a easy and easy-to-navigate interface.

Cons

• Free plans shouldn’t have analytics and are incompatible with X (previously Twitter).
• Free plans are restricted to 50 social posts in complete.

Pricing

Free to get began; $33/month for Primary plan; $49/month for Professional plan

10. Monday.com

Finest For: Mission Managers

Monday.com is extra of a project management tool however may double as a social media planner. It integrates with Facebook Ads and LinkedIn and routinely creates social posts when duties are accomplished in your dashboard. Whereas it might take a while to configure, Monday.com provides loads of customization options that you should use to construct a social media calendar personalised to your corporation.

Professionals

• Monday.com integrates with 70 different instruments and purposes.
• You possibly can create limitless paperwork and collaborate with staff members in actual time.

Cons

• Monday.com is designed for undertaking administration. There usually are not many instruments particular to social media.
• There aren’t as many automation options out there on this platform.

Pricing

Free to get began; $9/seat/month for Primary plan; $12/seat/month for Customary plan; $19/seat/month for Professional plan

What’s the Finest Social Media Administration Software?

The perfect social media administration software will rely upon your corporation wants. Some companies want options for publishing and planning, whereas others concentrate on customer service and engagement. Use the choices above, in addition to their free trials, to familiarize your self with every platform. In the event you want extra assist, try this buying software checklist to seek out the perfect answer for your corporation.

What’s the finest social media software for small companies?

We suggest Thryv as the perfect social media software for small companies. It’s constructed particularly for small enterprise homeowners and comes with a free Command Center. The Command Middle is just like the central hub of communication for your corporation. Messages from social, e-mail, and different channels are all forwarded to at least one place. You possibly can reply to all of your prospects with out logging into totally different apps or switching betweenaccounts. It’s fast, handy, and ensures accuracy for you and your staff.

Social Media Platform Administration

When managing a social media platform, your best choice is to make use of a software that aligns together with your workflow. There are dozens of social media managers on the market. Discovering the proper one for your corporation is dependent upon your advertising and marketing technique and the assets you possibly can put into it. You don’t want an enterprise software to run social media at a small enterprise. As an alternative, search for one which works on the go and has AI options that aid you create content material.

Shopping for Software program
Guidelines

With so many software program choices, we’ll aid you decide which instruments are proper on your small enterprise and the way to decide on the perfect ones on this free e book.