6 Presidents’ Day Marketing Ideas for Small Businesses

Presidents’ Day isn’t nearly three-day weekends and mattress gross sales — it’s additionally a superb alternative for small companies to spice up engagement and appeal to new prospects.

Whether or not it’s an unique deal, a brand new product or a service, or a catchy social media marketing campaign, what you are promoting has loads of choices for advertising and marketing your model on Presidents’ Day.

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On the lookout for recent, inventive methods to advertise what you are promoting? Listed below are seven concepts (with real-world examples) that can assist you profit from this vacation. 

1. Have a Presidents’ Day Sale.

A seasonal sale is a timeless advertising and marketing transfer, and for good purpose — prospects love a great deal. 

Select your best-selling services or products and supply a limited-time low cost. Use the lengthy weekend to create a way of urgency round your sale. For instance, inform prospects this supply is just obtainable on Presidents’ Day weekend, and patrons ought to “act now” earlier than it’s too late. That may encourage prospects to be taught extra about your sale as a result of they don’t need to miss out on a great deal. 

Instance: 

Retailers like Macy’s and Best Buy commonly run Presidents Day gross sales, providing steep reductions on electronics, residence items, and clothes. Small companies can take the same method by providing flash gross sales or unique promo codes. You can too design customized graphics and shoot promotional videos to inform prospects about your sale. 

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2. Host a social media giveaway.

Folks love free stuff, which is why social media giveaways are so efficient. Giveaways improve on-line engagement and develop your social following. Even when individuals don’t win the reward, they search for extra posts from what you are promoting. That retains your model high of thoughts for future social media campaigns. 

Host a Presidents’ Day-themed contest that contributors can enter by liking, sharing, or commenting in your publish. Be sure you like their feedback and respond to customer feedback. That may create extra engagement in your publish, making it simpler to search out on social media. In case your publish will get a variety of engagement, most social media websites put it on the high of person feeds. 

Instance: 

This schooling firm hosted an Instagram contest, freely giving a free product to one in all its followers. Clients needed to just like the publish, observe their Instagram account, and tag a buddy within the feedback to enter. With over a thousand likes and dozens of feedback, this was a really efficient marketing campaign that elevated engagement and brand awareness for this enterprise.   

3. Create themed content material.

Use your blog, electronic mail e-newsletter, or social media to share enjoyable, academic, or historic content material associated to Presidents’ Day. This may hold your viewers engaged and place what you are promoting as a supply of attention-grabbing info.

As an illustration, you could possibly use ChatGPT to research interesting facts about your trade and its relationship to U.S. presidents. Landscaping is a good instance. I requested ChatGPT to focus on main landscaping initiatives on the White Home, and it gave me a whole historical past of initiatives from the Jefferson Period to the twenty first century. I might repackage these info as an attention-grabbing electronic mail, weblog publish, or social media graphic. 

These campaigns might not end in main gross sales, however they hold your model related throughout the offseason. Think about a marketing campaign like this if Presidents’ Day isn’t your busiest time of the 12 months. 

Instance:

Right here’s an attention-grabbing instance from Roto-Rooter. This model used AI to generate images of plumbers from totally different many years. Its caption, “What do you suppose ole Abe would say about sensible bathrooms?” is intelligent and interesting, resulting in extra feedback on the publish. 

Tip: In case you’re desirous about utilizing AI like this, try this record of free AI tools for small businesses.

4. Supply a particular services or products.

Clients are all the time searching for one thing new, and President’s Day is an effective time to place a festive spin on one in all your merchandise. Think about making a limited-edition product or bundle that’s solely obtainable that weekend. 

You can additionally put collectively a service package deal that displays the vacation. As an illustration, if I managed an HVAC business, I’d supply a “Crimson, White, and Blue” package deal. This limited-time deal would come with a reduced inspection on heaters (pink), air ducts (white), and A/C methods (blue). 

Instance: 

Krispy Kreme has beforehand supplied pink, white, and blue-themed donuts for patriotic holidays. A small bakery might do the identical with a particular “Founding Fathers” pastry assortment.

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5. Collaborate with different small companies.

Staff up with different small companies to cross-promote one another’s affords. A collaborative advertising and marketing marketing campaign can attain new audiences whereas strengthening group ties.

An excellent companion is a enterprise that shares the same viewers as you however sells totally different merchandise. When you’ve got an workplace, it could be a neighboring enterprise or one other proprietor on the town. Leverage your connections to find the right business partners, and you may considerably increase the reach of your marketing campaigns. 

Instance: 

This nonprofit partnered with AriZona Drinks to create a Presidents’ Day occasion. The occasion included a group skate, a number of contests, and heat and scrumptious waffles. It’s a great instance of a enjoyable, lighthearted occasion you possibly can host over the vacation. It may not generate gross sales butwil l improve model consciousness and improve your business’s reputation. 

6. Host a charity occasion.

Presidents’ Day is a good time to show appreciation for your customers and community. Think about donating a portion of your gross sales to a neighborhood charity, internet hosting a volunteer occasion, or giving reductions to veterans and first responders. Or, throw a Presidents’ Day social gathering and work on making connections with enterprise homeowners in your space. The extra concerned you might be in your group, the extra you’ll appeal to prospects by way of word of mouth marketing.

Instance: 

Right here’s an instance of an HVAC firm volunteering at a hospice facility. The video does an ideal job of displaying off what the enterprise did and the way it impacted its group. These model consciousness campaigns can result in a variety of social media engagement for small companies. 

Presidents’ Day Advertising and marketing for Small Companies

Presidents Day advertising and marketing doesn’t need to be all about gross sales — it’s a superb alternative to have interaction your prospects in a inventive and significant method. Whether or not operating a sale, internet hosting a giveaway, or launching themed content material, guarantee your marketing campaign feels genuine to your model. Check out one (or extra) of those concepts and profit from this vacation weekend.

Vacation Advertising and marketing
Handbook

Uncover the highest methods to spice up your vacation advertising and marketing success and the right way to revamp your messaging to convey the vacation spirit on this free information.