Everybody has deep, hidden psychological wants.
They type in childhood — formed by experiences, successes, and even struggles.
Some children search approval for his or her college tasks. Others crave significance, hoping to shine above the group. Some quietly lengthy for acceptance, simply eager to really feel like a part of the group.
These wants don’t fade with age. They develop stronger, guiding each selection we make. We simply get higher at hiding them.
A CEO boasts about her achievements. She’s in search of significance. A consumer talks endlessly about their hardships. They’re in search of recognition of their wrestle. A colleague continuously asks, “Do you assume that is okay?” They need approval.
As soon as, I misplaced a giant pitch as a result of I didn’t see it. The consumer wanted to really feel essential — like their legacy was safe. However I pitched them teamwork and concord. I missed the mark solely.
That’s after I realized concerning the six hidden want profiles:
- Significance
- Acceptance
- Approval