How To Sell on Roblox: Steps for Entrepreneurs (2025)

In September 2024, Shopify introduced it could grow to be the first commerce integration partner of Roblox, permitting ecommerce retailers to promote bodily gadgets in immersive digital experiences on Roblox’s on-line recreation platform. Ecommerce merchants internet hosting their on-line shops with Shopify can now broaden their buyer attain to these enjoying video games and shopping for gadgets on Roblox. 

Roblox, founded in 2004 by entrepreneurs David Baszucki and Erik Cassel, lets customers create and share their very own video games. Previously 20 years, Roblox has grown to host thousands and thousands of user-generated video games, and has roughly 89 million daily active users, as of the third quarter of 2024.

Learn to promote digital gadgets on Roblox, and the way promoting bodily gadgets on Roblox video games utilizing Shopify’s new integration may go sooner or later.

How digital purchases work on Roblox

On Roblox, each consumer performs as a novel and customizable character referred to as an avatar. Roblox customers can change the looks of their avatars by buying totally different digital gadgets like equipment, clothes, and character our bodies. Gamers can buy this stuff utilizing Robux, a proprietary digital foreign money that customers can purchase using real money, with $1 translating to roughly 80 Robux.

Manufacturers have a rising alternative to promote digital gadgets on immersive platforms. One 2023 Roblox survey reported that 52% of responding Gen Zgamers had been comfy budgeting as much as $10 monthly for digital style, 19% had been keen to spend as much as $20 monthly, and 18% had been open to spending $50 to $100 monthly.

The right way to promote digital gadgets on Roblox

1. Model your digital asset
2. Import your item into Roblox Studio
3. Add the item to the Roblox Marketplace
4. Set the parameters of the sale
5. Publish your item
6. Consider reselling limited items

Listed here are six fundamental steps to comply with when creating and promoting digital gadgets on Roblox:

1. Mannequin your digital asset

Create the digital merchandise you intend to promote utilizing third-party 3D modeling software program like Blender—an open-source software—or a paid software like Autodesk Maya. These instruments let customers create 3D fashions by producing shapes, sculpting them, and including colours or textures. 

Totally different digital belongings on Roblox have particular necessities, so analysis the suitable guidelines to your asset. For instance, rigid accessories like hats or sun shades and different geometric shapes should be watertight with out uncovered holes. Layered clothing like pants, shirts, and jackets should use Roblox’s armature template to make sure clothes merchandise transfer and alter based on a consumer’s avatar.

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2. Import your merchandise into Roblox Studio

When you’ve sculpted and designed your digital gadgets, add your creations to Roblox Studio—Roblox’s free recreation growth platform for constructing new video games or digital environments. 

Inside Roblox Studio, choose “Import 3D” from the highest menu bar to make use of Roblox’s built-in 3D importer tool. Choose and add the digital asset you created in your third-party software program software. Roblox’s 3D importer software will present a visible preview of the mannequin and provide you with a warning to any particular errors with the file. As soon as your creation is imported, it’s saved within the Toolbox or Asset Supervisor part of Roblox Studio.

3. Add the merchandise to the Roblox Market

The Roblox Marketplace is the central digital location for Roblox customers to promote and purchase digital gadgets like equipment or clothes for his or her avatars. Entry the Roblox Market through the web or in the app. To publish and promote gadgets on the Roblox Market, you want a legitimate ID and a premium Roblox account, which begins at $4.99 monthly.

Navigate to the “Creations” tab in your Creator Dashboard. Beneath the “Avatar Gadgets” tab, choose between the character our bodies, clothes gadgets, and equipment you’ve imported in Roblox Studio. Choose the merchandise you need to promote and navigate to its “Handle Merchandise” web page. There, you possibly can add an merchandise title (as much as 50 characters), an merchandise description (as much as 1,000 characters), and as much as 5 tags to make it simpler for customers to seek for your digital gadgets.

4. Set the parameters of the sale

When including your merchandise to the Roblox Market, it’s essential to resolve whether or not your digital creation is “Non-limited” (gamers can purchase a vast amount) or “Restricted” (you set a hard and fast amount). You too can select to restrict the variety of copies any single consumer can have of your digital asset. Sometimes, limiting the variety of an merchandise makes it extra useful. 

Subsequent, set your price. Roblox gives a worth flooring for several types of belongings based mostly on their efficiency within the market. For instance, a pair of shorts may have a worth flooring of round 60 Robux, whereas a hat may need a worth flooring of 80 Robux. You possibly can set your Robux pricing at or above the worth flooring however not beneath it.

5. Publish your merchandise

Publishing gadgets on the Robux Market prices Robux. Totally different asset varieties require different publishing advances, and the worth differs relying on whether or not it’s a restricted or non-limited merchandise. For instance, the non-limited publishing advance for a digital hat prices 1,500 Robux, whereas the restricted publishing advance for a similar merchandise prices 2,000 Robux. When different customers buy your merchandise, you obtain 30% of the Robux for every transaction, with the remaining 70% going to Roblox.

As soon as submitted, your merchandise goes by means of a evaluate course of to make sure it abides by Roblox’s Marketplace Policy.

6. Think about reselling restricted gadgets

You resolve whether or not customers can resell your digital products. For those who resolve to permit the reselling of your gadgets, you possibly can earn a ten% fee from all resales. For instance, say you create a restricted variety of digital t-shirts with an unique design. You promote each for 50 Robux, and the design turns into extra common and useful over time. When a consumer ultimately resells a kind of digital t-shirts for 100 Robux, you earn a further 10 Robux from that transaction.

The right way to promote bodily gadgets on Roblox with Shopify 

1. Launch your Shopify store
2. Create an immersive experience in Roblox
3. Include virtual twins of your products
4. Advertise on Roblox

The Shopify integration with Roblox started with a closed beta test in 2024 and can have a wider launch in 2025. Right here’s the way to strategy promoting bodily gadgets on Roblox as soon as capabilities are absolutely obtainable:

1. Launch your Shopify retailer

To promote bodily gadgets on Roblox, first set up a web-based retailer by means of Shopify. Use Shopify’s ​​website builder to create your ecommerce store in a couple of fast steps. Choose a customizable retailer theme, add your merchandise with pictures and descriptions, and customise your checkout course of utilizing Shopify Checkout.

2. Create an immersive expertise in Roblox

Use Roblox Studio to construct a digital expertise that displays your organization’s distinctive brand identity. Your digital atmosphere may recall to mind a busy city space, a lush forest, or a seaside city—you’re solely restricted by your creativeness. Roblox gamers can buy the bodily gadgets you’re promoting by means of your Shopify ecommerce retailer instantly inside your Roblox digital atmosphere.

Shopify retailers will be capable to entry this commerce integration in 2025, however there already is a precedent for manufacturers creating digital experiences on Roblox. For instance, luxurious style model Ralph Lauren launched an immersive holiday-themed digital expertise on Roblox referred to as The Winter Escape. Equally, dressmaker Carolina Herrera partnered with mannequin Karlie Kloss to create the Fashion Klossette, an immersive digital expertise on Roblox that lets gamers placed on their very own style reveals with a catwalk and gallery.

3. Embrace digital twins of your merchandise

In line with the identical 2023 Roblox survey, gamers on the platform need there to be a connection between digital and bodily gadgets. In truth, 54% of Gen Z respondents stated they had been impressed to decorate in a sure means based mostly on what their avatars wore. Moreover, 43% of Gen Z respondents stated they need “twinning” gadgets, that means a digital copy of a bodily accent or clothes merchandise. Think about matching your bodily merchandise with digital counterparts on Roblox. You would possibly embrace them as free perks for gamers who buy your bodily gadgets.

4. Promote on Roblox

When you’ve arrange your ecommerce retailer and developed a digital expertise on Roblox to your firm, contemplate launching an ad campaign on Roblox. For instance, you may use Roblox’s Ads Manager to create and goal in-game ads that seem in different customers’ digital experiences. Arrange a picture advert that seems as a billboard, a video advert that seems on in-game screens, or a portal advert that includes a billboard to your digital expertise with a portal beneath that transports gamers to your organization’s digital expertise.