Contentstack, a composable digital expertise platform (DXP) supplier, has acquired Lytics, suppliers of a real-time buyer knowledge platform, for an undisclosed quantity.
The acquisition brings complete viewers insights, content material analytics, and profile administration to the Contentstack platform.
With the Lytics acquisition, Contentstack can now present the next:
- Actual-time engagement knowledge and viewers insights for each identified and unknown guests.
- The flexibility to simply create viewers profiles and segments out-of-the field.
- A knowledge activation layer that allows customers to entry and perceive buyer knowledge and ship it throughout most well-liked channels immediately.
“We have been on a decade-plus lengthy journey to construct the world’s greatest composable DXP for manufacturers, and knowledge was the lacking hyperlink,” mentioned Neha Sampat, founder and CEO of Contentstack, in a press release. “Really customized digital experiences require a wedding of scalable content material administration and actionable first-party knowledge, wherever it lives, working in actual time. That is why combining Contentstack and Lytics makes a lot sense for manufacturers who’re constructing the world’s greatest digital experiences.”
“We’ve solved a serious drawback for manufacturers: capturing, connecting, and enriching first-party knowledge and making it actionable,” mentioned James McDermott, founder and former CEO of Lytics and Contentstack’s new international head of knowledge merchandise, in a press release. “Finally, the imaginative and prescient is to show knowledge into significant digital experiences, however that requires entry to content material. With Contentstack, we’re now delivering on that imaginative and prescient with the world’s greatest composable DXP.”
