I’ve spent the previous 3 months learning LinkedIn’s simplest private manufacturers.
I even had a 60-minute chat this weekend with my good buddy Nikolett Jaska — one in all LinkedIn’s most potent up-and-coming creators.
There have been a number of shocking findings that stood out to me throughout my research:
- Constructing your model DOESN’T imply you should overshare private or personal particulars.
- You DON’T want 10,000+ followers to be efficient.
- Exhibiting up persistently DOESN’T imply displaying up every day.
- Private branding is NOT simply self-promotion.
So, how precisely do you construct a robust private model on LinkedIn as a B2B service-based founder?
This put up serves as a step-by-step information I’ve curated primarily based on every part I’ve realized.
The primary query each B2B service-based discovered ought to ask isn’t, “What do my prospects need?”
It’s truly, “What units me aside?”