NIQ, a client intelligence firm, and Pacvue, a commerce acceleration platform supplier, have partnered to assist firms utilizing the Pacvue platform entry insights to spice up the attain and depth of their e-commerce methods.
NIQ additionally partnered with Skai, supplier of an omnichannel promoting platform specializing in commerce media, to advance retail media with digital shelf intelligence and omnichannel measurement
By means of the partnership with Pacvue, firms can leverage Pacvue’s unified cross-retailer platform to entry complete e-commerce analytics and actionable insights.
“We’re thrilled to collaborate with NIQ in delivering extra granular and actionable insights that visibly transfer the needle for campaigns,” mentioned Melissa Burdick, co-founder and president of Pacvue, in an announcement. “This collaboration permits manufacturers to seamlessly join our efficiency advertising and marketing experience with NIQ’s sturdy e-commerce analytics, providing a unified resolution to drive development in an more and more aggressive market.”
“Collaborating with Pacvue aligns and reinforces our mission to supply unparalleled information intelligence that empowers manufacturers to reach the digital commerce house. This collaboration enhances {our capability} to supply the predictive analytics and strategic suggestions which are essential for e-commerce success throughout the globe,” Andrew Criezis, president of NIQ, mentioned in an announcement.
The Skai partnership, in the meantime, brings NIQ’s Digital Shelf insights, together with information on product content material, stock, pricing, promotions, and extra into Skai’s platform. With it. firms will be capable of do the next:
- Give attention to key phrases with low natural rankings and share of voice (SOV) for higher effectivity in paid media.
- Adapt bids and methods based mostly on opponents’ paid and natural exercise.
- Leverage product high quality insights to optimize content material and drive outcomes.
- Dynamically modify campaigns based mostly on product availability and competitor inventory ranges.
Wanting forward, NIQ and Skai plan to increase their collaboration, utilizing NIQ’s Level of Gross sales information to measure incrementality and exploring synergies between Skai Resolution Professional’s forecasting capabilities and NIQ’s Media Combine Modeling options.
“Manufacturers and companies now have the instruments they should capitalize on retail media alternatives whereas staying agile within the face of market dynamics,” Criezis mentioned. “This alliance presents a complete method to optimizing retail media investments with real-time, actionable information.”
“We’re thrilled to collaborate with NIQ to ship unmatched digital shelf intelligence throughout the Skai platform,” mentioned Gil Sadeh, president of Skai, in an announcement. “This collaboration is just the start, and we sit up for bringing even higher worth and innovation to our purchasers within the months forward.”
