Adobe has expanded its partnership with Amazon Net Providers (AWS) to make Adobe Expertise Platform (AEP) obtainable on AWS.
Functions powered by AEP, together with Adobe Actual-Time CDP, Adobe Journey Optimizer, and Adobe Buyer Journey Analytics, can even be obtainable on AWS. This joint providing offers manufacturers a brand new stage of flexibility and scale, with AEP-driven insights and workflows that may be centralized on AWS.
With AEP, customers can pinpoint real-time modifications in client preferences and uncover moments to have interaction. With the upcoming availability of AEP on AWS, they are going to be capable to faucet into a sturdy cloud infrastructure to activate buyer insights and ship significant interactions by way of a safe and scalable setting.
“Delivering one-to-one personalization throughout a myriad of digital channels is rapidly turning into desk stakes for manufacturers,” mentioned Anjul Bhambhri, senior vp of Adobe Expertise Cloud, in a press release. “Our collaboration with AWS expands entry to Adobe Expertise Platform, powering an built-in set of purposes that allow well timed buyer experiences primarily based on deep insights. Manufacturers could have higher flexibility in the place they deploy buyer knowledge and handle instruments and workflows, whereas leveraging a generative AI assistant to enhance productiveness and ship higher ROI for advertising groups.”
“Providing Adobe Expertise Platform on AWS builds on our long-standing partnership with Adobe to empower prospects throughout each business with the instruments to ship extremely personalised buyer experiences at scale,” mentioned Kathrin Renz, vp of AWS Industries, in a press release. “Collectively, we’re giving enterprises the power to construct a buyer expertise administration basis as soon as and apply it throughout all present and future purposes. This partnership underscores our dedication to serving to companies join with their audiences by providing them the flexibleness and superior capabilities required to fulfill evolving buyer expectations.”
AEP availability on AWS will allow corporations to do the next:
- Create and interact with high-value audiences by way of Adobe Actual-Time CDP, that are up to date in actual time as buyer interactions occur throughout on-line and offline channels.
- Orchestrate personalised buyer journeys with Adobe Journey Optimizer, creating on-brand and performant experiences throughout touchpoints resembling e mail, net, cellular and extra.
- Analyze and optimize campaigns by way of Adobe Buyer Journey Analytics, which measures and visualizes engagement throughout on-line and offline channels. This consists of Content material Analytics, which helps entrepreneurs perceive the efficiency of AI-generated content material all the way down to the attribute stage, together with colours, objects and kinds that resonate with goal audiences.
- Benefit from totally managed AWS native providers, resembling Amazon S3, DynamoDB, and Glue.
Purchaser’s Information Firms Talked about
