At Duct Tape Marketing, we’ve all the time believed within the energy of consistency, readability, and steady evolution—each within the advertising and marketing techniques we create and the way we develop as a company. Right this moment, we’re excited to share an necessary replace about our management workforce and the way forward for Duct Tape Advertising.
After greater than 20 years because the founder and CEO of Duct Tape Advertising, John Jantsch is transitioning to the function of Chief Innovation Officer (CIO). On this function, he’ll deal with thought management, product growth, and driving innovation throughout our packages and choices.
Lots of you already know Sara Nay, who’s moving into the function of CEO. Sara has been with Duct Tape Advertising since 2010 and has been instrumental in our group’s progress and success. From increasing the attain of our Fractional CMO methodology to main the event of the Duct Tape Advertising Guide Community, Sara has persistently demonstrated her ardour for serving to small companies and advertising and marketing consultants thrive.
Why This Transition Issues
This management change is an thrilling subsequent step for Duct Tape Advertising. It aligns with our mission to empower small companies and advertising and marketing consultants with sensible, efficient techniques. Sara brings a deep understanding of our neighborhood and our strategies and a transparent imaginative and prescient for constructing on the inspiration we’ve created collectively.
In the meantime, John’s new function as CIO will enable him to deal with what he does greatest: exploring revolutionary methods and growing sources that assist our shoppers and authorized consultants achieve an ever-changing advertising and marketing panorama.
What Stays the Identical
Whereas management roles could shift, our dedication to our mission and neighborhood stays steadfast.
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The Duct Tape Marketing Consultant Network: With over 400 businesses licensed in our Fractional CMO and Licensed Advertising Supervisor packages, the community will proceed to be on the coronary heart of our work. We stay dedicated to supporting and rising this unbelievable group of selling professionals.
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Practical Marketing Systems: Our confirmed, efficient, and actionable advertising and marketing methods will proceed to drive outcomes for the small companies with which our company has the great fortune to work.
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Ongoing Innovation: Below John’s steering as CIO, we’ll hold pushing the boundaries of what’s potential, guaranteeing we stay a frontrunner in small enterprise advertising and marketing.
Wanting Forward
As Sara takes the reins as CEO, her focus will likely be on sustaining the consistency and readability you’ve come to anticipate from Duct Tape Advertising whereas driving progress and creating new alternatives to serve our neighborhood. With John’s continued involvement as Chief Innovation Officer, we’re excited to see how the subsequent chapter unfolds.
This transition isn’t nearly change—it’s about evolution. It’s about guaranteeing that Duct Tape Advertising stays as sturdy, revolutionary, and impactful as ever.
Thanks for sharing this journey with us. We’re grateful in your belief, assist, and partnership and are excited to proceed serving to small companies and advertising and marketing professionals succeed.
Right here’s to the intense future forward,
The Duct Tape Advertising Staff
For inquires please ship us a word here.
