Scheduling Instagram Reels: The Complete Guide

It’s irritating after I intend to put up an Instagram reel on a sure day and time and easily neglect. Life occurs, and posting to social media isn’t all the time the precedence.

Nevertheless, it’s devastating if the reel is especially culturally related — i.e., eager to put up one thing throughout an organization occasion or at a marketing campaign launch. To keep away from lacking out on huge model moments, it’s important to schedule reels.

Learn the next information to study extra about the advantages of scheduling reels and how one can schedule them with numerous instruments.

Desk of Contents

In response to a SocialPilot examine that monitored engagement on 50,000 Instagram accounts’ reels throughout industries and places, these are the most effective instances (in EST) to put up an Instagram reel:

• Monday: 6 AM and 10 PM
• Tuesday: 3 AM, 4 AM, and 9 AM
• Wednesday: 7 AM and 9 AM
• Thursday: 12 AM, 9 AM, and seven PM
• Friday: 5 AM, 2 PM, and 4 PM
• Saturday: 12 PM, 7 PM, and eight PM
• Sunday: 8 AM, 11 AM, and 4 PM

Except you eat, bathe, work, train, and sleep with a cellphone in your fingers, it’s troublesome to stay to those precise time slots with out scheduling posts upfront.

If you would like essentially the most engagement, I extremely suggest scheduling Instagram reels when your viewers is most lively on Instagram.

2. You’ll be versatile and in keeping with content material creation.

Inspiration typically strikes on the most inopportune instances. Simply because I’ve an thought doesn’t imply I ought to movie and put up it instantly.

As an example, if I simply posted a reel one hour in the past and have an thought for one more one, I can movie it and put up it at one of many advisable publish instances tomorrow or later within the week.

This fashion, I received’t confuse the Instagram algorithm with extreme posting.

Hootsuite recommends manufacturers put up three to 5 posts on Instagram per week for the most effective attain charge per put up. If in case you have the bandwidth to put up extra, then nice!

However, high quality is healthier than amount, so it’s higher to publish three nice items of content material than 10 mediocre posts.

3. You may plan your advertising campaigns upfront.

Having an ideal thought for a reel is simply half the battle.

It’s equally necessary to decide on to both put up it instantly as half of a bigger cultural pattern or wait to tie it into a bigger marketing campaign.

In case your model has upcoming product updates, seasonal gross sales, and different deliberate advertising actions, produce promo content material beforehand.

I recommend getting ready your reels throughout quieter intervals, scheduling them for the long run, and having fun with seamless campaigns.

4. You may put up even while you’re out of the workplace.

The toughest half about social media is that consistency is vital to getting extra impressions. In between calm and busy weeks, I could take some well-deserved holidays.

If I attempted to decide to filming, producing, and posting the identical quantity of content material each week endlessly, I’d by no means have the ability to take a time off.

By scheduling reels upfront, I can put together for time without work and relaxation assured that the impressions and engagements will are available in whereas I’m tanning on the seashore.

5. You may drive gross sales and ROI.

A global EssenceMediacom study discovered that including reels to business-as-usual approaches, together with in-feed posts and Tales, was related to a 17.5% larger carry in advert recall.

As well as, including reels to campaigns was related to a 44% larger motion intent, which elevated to 65% with the addition of creator partnership reel advertisements.

Reels will help gross sales groups attain their objectives and assist enhance total model consciousness and buy intent.

In case you don’t know how to use Instagram properly, don’t fear!

Instagram has a built-in scheduler on its cellular app that’s very intuitive and excellent for manufacturers who solely have to schedule reels sometimes.

You have to have an expert account to do that.

1. Open the Instagram app.

Within the Instagram app, I tapped the + signal on the backside heart of the display to create a brand new put up.

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2. Add a video.

The app mechanically introduced me to the Publish choice, so I toggled to Reel. I can movie a reel within the app or add an current video.

3. Go to “Extra choices.”

After including edits to the video, I clicked Subsequent. This introduced me to the Publish Settings display, the place I can tag folks, add a caption, and extra. I scrolled down to seek out Extra choices.

4. Schedule the reel.

Right here, I had the choice to Schedule this reel. I toggled this selection “on,” which let me choose a date and time. I chosen Set time and navigated again to the Publish Settings display. When my video was prepared, I clicked Schedule.

It is a nice choice for a easy scheduler, nevertheless it’s not my most popular choice because it all needs to be executed one after the other on cellular. In case you choose dealing with this course of on a desktop like me, learn on for extra choices.

I first opened Meta Business Suite. I hadn’t used this software earlier than, so I used to be prompted to log in by connecting a Fb or Instagram account. I’ve created a dummy skilled IG account to indicate this course of.

This introduced me to the homepage on the dashboard.

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2. Put together your reel utilizing Instagram.

I created and edited a reel on Instagram. I used to be in a position so as to add sounds, select visible results, and apply filters.

Once I was pleased with the reel, I hit the Obtain button to obtain it to my cellphone. I then Airdropped it to my laptop computer so I might entry Meta Enterprise Suite on a desktop, however be happy to entry it on cellular.

3. Create a put up and format it with Meta Enterprise Suite.

I returned to Meta Enterprise Suite and clicked Create reel on the high.

On the Create reel web page, I made positive I had the proper account chosen underneath Share to. Then, I clicked Add video underneath Media to add the reel I simply created.

As soon as I uploaded the video, Meta carried out a fast verify to make sure there have been no copyright points.

Subsequent, I added textual content within the Caption reel part (which is non-compulsory) and chosen a Thumbnail picture, which is the body seen earlier than watching the reel. Then, I hit Subsequent.

The following display is an editor, however since I already edited the reel to perfection on the Instagram app, I didn’t want additional gildings. Nevertheless, if you could add any ultimate touches, similar to audio or textual content, right here is the area to take action.

Then, I hit Subsequent.

The ultimate web page is the place I scheduled the reel. I had the choice to Share now or Schedule as much as one month upfront. I scheduled my reel for a Thursday at 9 AM since that was one of many excessive engagement instances talked about on this put up.

Lastly, I hit Schedule within the backside proper nook, and that’s it! The reel might be posted at my desired date and time.

The method for scheduling a reel is comparable, no matter platform. For this instance, I’ll display how one can schedule reels utilizing Later.

1. Create an account on Later and join your Instagram.

I examined out the 14-day free trial and created an account. Later prompted me to attach my social profiles, so I linked my skilled Instagram account and dummy Fb web page.

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Word: The auto-scheduling characteristic works just for Instagram Enterprise accounts linked to a Fb Web page. You can not use Creator or Private profiles for scheduling reels as a result of Instagram rules. Right here is how to set up a business account on Instagram.

2. Report a reel.

I used the video I had already created on Instagram and downloaded to my laptop for the earlier steps on this information.

3. Add the video to Later and create a put up.

As quickly as I created my account, Later prompted me to Add Media with a pop-up field, however you’ll be able to all the time discover this button within the high bar.

As soon as my video was uploaded, the calendar view modified to appear to be this:

I then clicked Create Publish to start scheduling the reel.

4. Edit the put up settings.

Clicking Create Publish introduced me to this window:

I first clicked Add Media and dragged my reel in. Then, I hit Save Modifications.

Returning to the principle window, I used to be in a position to change the Publish Kind from Web page Publish to Reel. Then, I switched accounts from my Fb Web page to my Instagram account within the high left nook. Lastly, I added a brief caption.

5. Schedule the reel.

My reel was prepared, so I clicked the downward arrow beside the date and time on the high of the window. In case you don’t select a selected schedule time, Later mechanically schedules it for 5 minutes from completion.

As soon as once more, I chosen a Thursday at 9 AM. After checking over every thing, I clicked Schedule Publish, then scrolled to the proper week in my Calendar view to make sure the reel was scheduled to publish on the proper date and time.

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Now that I’ve walked you thru the method on one particular third-party software, I’ll share the most effective instruments to schedule Instagram reels.

1. HubSpot

HubSpot has a complete social media administration software that enables customers to run all social media campaigns from one central place. Utilizing this software program, I can construct campaigns, publish content material, and schedule posts upfront.

Customers may use key phrase monitoring to trace social mentions and immediately inform gross sales when prospects search these key phrases. It’s additionally simpler to trace efficiency and obtain social experiences since HubSpot integrates into your CRM.

A number of the AI options in beta testing might be revolutionary. As an example, HubSpot’s AI-powered social put up generator will shortly draft and publish content material to main platforms. It’s also possible to use AI insights to know market sentiment and model repute.

Pricing

• Contact the HubSpot workforce for pricing.

2. Later

Later is an intuitive software for creators and social media managers. It helps you to plan, schedule, and analyze content material throughout all social media platforms.

What I like about Later is the Visible Planner. I can schedule a number of posts by dragging and dropping the movies and pictures onto the calendar. I may add Notes to the calendar with reminders and concepts for future posts.

Later’s in-depth analytics monitor the efficiency of every put up, together with impressions, attain, and viewers, and when my followers are sometimes on-line and engaged. This helps me uncover the most effective time to put up reels.

Later additionally has two options at the moment in beta testing.

The primary is Creator & Model Collabs, which might be an ideal software for manufacturers to handle influencer campaigns and uncover creators. Additionally they have Concepts, which is an AI-powered software to assist brainstorm content material concepts.

Pricing

• Free 14-day trial.
• Starter plan: $16.67/month (billed yearly) or $25/month (billed month-to-month).
• Development plan: $30/month (billed yearly) or $45/month (billed month-to-month).
• Superior plan: $53.33/month (billed yearly) or $80/month (billed month-to-month).
• Company plan: $133.33/month (billed yearly) or $200/month (billed month-to-month).
• Enterprise plan: Contact Later for pricing.

3. Hootsuite

Hootsuite is an all-in-one social media administration software finest for digital advertising businesses and mid-to-enterprise-level in-house groups. It really works with all social media platforms, together with YouTube.

Hootsuite can be utilized for:

• Planning and scheduling posts.
• Operating and optimizing advert campaigns on social media.
• Managing communication in direct messages and feedback in a single place.
• Monitoring model mentions.
• AI-powered content material creation.

Pricing

• Free 30-day trial.
• Skilled plan: $99/month (billed yearly).
• Crew plan: $249/month (billed yearly).
• Enterprise plan: Contact Hootsuite for pricing.

4. Publer

Publer is a flexible software for social media administration and past. It allows customers to create, curate, schedule, and analyze all upcoming social media posts with distinctive options.

With Publer, I can handle a number of accounts, together with Fb, Instagram, X, LinkedIn, Pinterest, Google My Enterprise, YouTube, WordPress, TikTok, Telegram, Mastodon, Threads, and BlueSky.

Options I Like

• Publer’s “Hyperlink in Bio” characteristic makes Instagram posts clickable. Analytics are included.
• Integration with VistaCreate. Customers can design illustrations, movies, and GIFs and switch them into social media posts with one click on.
• Bulk scheduling. You may craft as much as 500 posts and schedule them upfront.
• Recycling. Robotically rewrite your top-performing “evergreen” posts, create variations of posts, and schedule them mechanically with a built-in Spintax Generator and AI Help.

Pricing

• Free plan: For as much as 3 accounts.
• Skilled plan: $9.60/month (billed yearly) or $12/month (billed month-to-month).
• Marketing strategy: $16.80/month (billed yearly) or $21/month (billed month-to-month).