Personalize Employee Benefits By Granting The Right To Choose

The Duct Tape Marketing Podcast with Brandy Burch

On this episode of the Duct Tape Advertising and marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, an organization innovating the worker well being advantages business via Particular person Protection Well being Reimbursement Preparations (ICHRAs).

With a imaginative and prescient to make well being advantages extra accessible and customizable, Brandy has quickly expanded BenefitBay and helped redefine how employers strategy worker well being protection by guaranteeing honest and equal buying energy.

We focus on the evolution of worker well being advantages, the benefits of ICHRAs for employers and workers, and the complexities concerned in implementing these preparations.

From Tech-first inexperienced well being profit startups to the burden of getting too many selections, Brandy Burch explains that DIYing well being advantages internally will not be all it’s cracked as much as be and giving workers a say in what advantages they select from pets to fertility could be an infinite BENEFIT to in search of expertise, as an company.

Brandy Burch additionally shares insights on threat administration, the position of BenefitBay out there, and the significance of personalization in worker advantages. The dialog additionally touches on the challenges feminine CEOs face within the insurance coverage business and the distinctive benefits of Kansas Metropolis as a tech hub for well being advantages innovation.

Key Takeaways:

• ICHRAs present workers with extra selection in well being advantages.
• Employers can funds extra successfully with outlined contribution fashions.
• The complexity of ICHRAs requires cautious companion choice.
• BenefitBay acts as a software program service to streamline the method.
• Personalization in advantages is turning into more and more vital.
• Kansas Metropolis is a rising hub for well being tech innovation.
• Feminine CEOs face distinctive challenges within the insurance coverage business.
• Employers can appeal to expertise by providing customized advantages.
• Danger administration is essential when transitioning to ICHRAs.
• The marketplace for particular person well being plans is aggressive in lots of states.

Chapters:

Extra About Brandy Burch: