How to Sell T-Shirts on Amazon: From $0 to $1,000 a Month

So that you’ve determined to start out promoting t-shirts on Amazon. Good name! Each month, 2.4 billion individuals go to Amazon to do their on-line purchasing. And, being a market, Amazon makes it straightforward for novices to get began on their ecommerce journey with out the technical know-how of constructing an internet retailer from scratch.

So let’s pair that market with an evergreen product like t-shirts. There’s a growing demand for custom t-shirts with printed logos, slogans, and quotes. What’s extra, Amazon is the proper place to buy customized t-shirts—it’s a hassle-free purchasing expertise and gives worldwide transport. 

However are you able to earn money promoting t-shirts? Despite the fact that the competitors on this trade is greater than ever, promoting customized t-shirts on-line can positively nonetheless be worthwhile in 2024. To achieve success, you’ll must create niche-specific designs, have a aggressive pricing technique, and be able to spend money on advertising.

With this information, I’m going that will help you navigate by way of constructing a profitable Amazon t-shirt enterprise.

Let’s go over the method of how to start a clothing brand and promote shirts on Amazon, step-by-step.

1. Open an Amazon retailer

To run your individual t-shirt enterprise on Amazon, you first must arrange a storefront. Begin by creating an Amazon vendor account. Then, select a selling plan that matches your on-line t-shirt enterprise finest. Your choices are:

1. Particular person plan—prices $0.99 per merchandise offered. Nice for small companies promoting <40 merchandise a month and people simply beginning out.

2. Skilled plan—prices $39.99 a month. Greatest for enterprises promoting over 40 objects a month who’re additionally eager about product promoting and superior promoting instruments.

There’s an exception the place you don’t must pay for the promoting plan (by promoting with Amazon Merch on Demand). We’ll get to that a bit later.

When you’ve arrange your vendor account, you’re prepared to maneuver on to the subsequent step.

Have questions? Request vendor onboarding assist directly from Amazon.

2. Choose a t-shirt achievement supplier

To run a profitable Amazon t-shirt enterprise, you’re going to wish some t-shirts or, in different phrases, stock. You’ll additionally want a dependable t-shirt printing supplier. There are a lot of methods you’ll be able to source products in your t-shirt retailer, and listed here are the three hottest ones amongst Amazon sellers.

Amazon Merch on Demand

Supply: Amazon

Amazon gives 2 achievement choices, the primary is Merch on Demand. Right here’s the way it works:

1. You add your paintings

2. You set a list worth

3. Amazon sells, prints, packs, and ships merchandise

4. You earn royalties on each product offered

To get began with this selection, you first must submit enterprise registration, tax, and checking account info, and await Amazon’s approval.

Supply: Amazon

As soon as Amazon evaluations your request, you can begin importing t-shirt designs, working in your itemizing descriptions, and setting costs. Your royalties will vary relying on the itemizing worth you’ve set, in addition to the manufacturing prices, gross sales tax, and transport bills.

With Amazon Merch on Demand, you don’t have to decide on a promoting plan as a result of Amazon sells the t-shirts in your behalf below their model. Whereas that is the most cost effective for you, it additionally grants you the least management over your merchandise. You don’t get to have your individual storefront, work together along with your prospects, or promote your merchandise.

Success by Amazon (FBA)

Supply: Amazon

Success by Amazon (FBA) has a distinct method from Merch on Demand. You ship FBA your t-shirts and different merchandise. The service then shops your stock, packs your orders, and ships them to your prospects.

In the case of this achievement choice, FBA costs you achievement and storage charges. The charges rely in your merchandise sizes and stock quantity. Verify for actual pricing on Amazon’s website.

Printful

Supply: Printful

Printful is a print-on-demand company that provides on-line retailer house owners with custom clothing. With Printful, you’ll be able to select to have your designs both printed or embroidered onto t-shirts. Printful will then pack your t-shirt orders and ship them to your prospects.

With Printful, all orders are made on demand. Which means you don’t must pay any upfront charges in your stock. You solely pay for the t-shirts you promote plus transport, and there are not any order minimums.

? Right here’s tips on how to connect your Amazon store to Printful.

When you’ve picked a option to fulfill your t-shirt orders, it’s time to design.

3. Design your t-shirt

It’s time to get inventive! That is probably probably the most enjoyable a part of the method. To seek out your t-shirt design ideas, use your niche as an inspiration. Do you’re keen on exercising and need to promote motivational t-shirts to different health fanatics? Perhaps you’re keen on houseplants and need to promote tees to different indoor gardeners? No matter it’s, you’ll be able to flip it right into a t-shirt design.

A couple of concepts you’ll be able to implement in your t-shirt design:

• Motivational quotes

• Inside jokes and niche-related puns

• Animal-themed designs

• Picture collages

• Classic visuals (from Artwork Deco to Disco)

• Vacation-edition designs

In brief—there’s A LOT. In the event you’re nonetheless not sure about what your t-shirt ought to appear to be, right here’s our record of nice t-shirt design ideas for inspiration.

Study extra:

• What’s the Best Method for Printing T-Shirts
• Top 7 Quality T-Shirts for Printing

As soon as your t-shirt design is finished, put your customized t-shirt up on the market in your Amazon retailer. Now, let’s see how we are able to get your Amazon t-shirt listings the eye they deserve.

4. Set the correct pricing

Setting the correct worth is essential to operating a profitable t-shirt enterprise on Amazon. Value too excessive, and also you’ll lose prospects to opponents. Value too low—you’ll lose cash in the long term and shall be out of enterprise.

To get it proper, begin by calculating all of your prices. This consists of t-shirt printing, transport, packaging, and Amazon charges. In the event you’re utilizing print-on-demand, consider your manufacturing prices and the promoting worth of opponents.

Analysis related merchandise in your area of interest. Analyze the pricing methods of the top-selling shirts on Amazon to seek out out what works. Your worth ought to strike a stability between profitability and being aggressive inside the Amazon market.

You possibly can examine competitor pricing by trying to find your niche-related key phrases instantly on Amazon. For instance, listed here are the costs for the highest outcomes of “darkish academia t-shirt.”

Supply: Amazon

Or, you should utilize third-party instruments like sellerapp to trace beneficial insights, traits, common costs, and demand in your area of interest. Use all this data to optimize listings and costs to promote merchandise higher and create new best-selling designs.

Supply: sellerapp

Your worth also needs to depart some room for future promotions like reductions, bundles, or free transport. These might help enhance buyer satisfaction and enhance your total gross sales.

Lastly, often overview your pricing to adapt to any modifications in demand or manufacturing prices.

Learn extra: How to Price Custom Shirts

5. Get seen on Amazon

Amazon’s an enormous taking part in subject. With 1.9 million active Amazon sellers, it’s straightforward to get misplaced within the market. That’s why you could take a strategic method to get seen by potential prospects. Listed here are the primary issues it is best to do to extend your discoverability.

Do some Amazon Search engine optimisation

Let’s think about for a second you’re an Amazon shopper who’d like to purchase a t-shirt that expresses your love for books. You go to the positioning, sort “ebook t-shirt” within the search bar, and hit enter. You are actually introduced with 1000’s of bookworm tees.

Certain, you’ll almost certainly evaluate some top-selling shirts. However you gained’t undergo ALL the product listings. Subsequently, it’s vital for Amazon sellers to have their listings seem excessive up within the search outcomes.

That’s the place Amazon Search engine optimisation is useful. Amazon Search engine optimisation entails a number of methods that enhance your discoverability within the market by nudging your itemizing greater up within the search outcomes and rising your natural visitors. In the event you’re eager about studying extra about it, right here’s an Amazon SEO guide that will help you out.

Add compelling product images

Enhance your buyer’s purchasing expertise by including high-quality product photographs. It’ll be simpler for them to seek out what they want and be proud of their buy.

To catch the attention of your Amazon prospects, make sure that your t-shirt images are:

1. Excessive-quality (clear, well-lit, not pixelated)

2. Compliant with Amazon rules (white backgrounds, no extra textual content, no drawings/illustrations)

3. Showcasing your t-shirt in all its glory (design close-ups, extra life-style images)

Promote your t-shirt listings

Once you arrange your vendor account, you’ll have entry to Amazon Vendor Central—an interface for Amazon retailers. Inside the Amazon Vendor Central, there are 3 instruments you should utilize to spice up your posts: Sponsored Merchandise, Sponsored Show, and Sponsored Manufacturers.

Sponsored Products are product itemizing adverts. With Sponsored Merchandise, your Amazon product listings will seem on web page 1 of search outcomes, web page 1 of product class pages, and as associated merchandise.

Sponsored Display is much like the earlier promo choice. The distinction is, this one’s a bit extra customizable and it locations the product advert each on the Amazon market and elsewhere on the internet.

When clicked, this advert will lead them straight to your itemizing.

Sponsored Brands is a cost-per-click sort of promotion. Sponsored Manufacturers adverts seem as banners above Amazon search outcomes.

You possibly can add your brand, a customized headline, and a number of merchandise to your banner.

Learn additionally: 8 Effective T-Shirt Ads (And Why They Work)

Create buzz with social media advertising

As an internet enterprise, top-of-the-line methods you’ll be able to enhance consciousness in your merchandise is with social media. Simply hold this in thoughts: you’ll want to present every social platform particular consideration. Individuals have totally different expectations for various social media platforms and what content material they need to see there. So copy-pasting the identical content material in all places gained’t be efficient.

Additionally, bear in mind to examine in along with your accounts day by day to make sure buyer satisfaction and handle any questions or issues they could have. Optimistic evaluations construct belief and entice extra prospects, so it’s vital to be accessible.

Study the ins and outs of social media advertising in our guides:

• How to Market a Clothing Brand Online: 14 Easy Ways

• The Basics of Social Media Marketing

Last phrases: be affected person!

For many t-shirt sellers, success on Amazon doesn’t come in a single day. It takes persistence and time, from someday to a month, and typically even longer to make the first sale.

“However what if I’ve tried every little thing and my t-shirts simply aren’t promoting?”

Don’t quit!

Decrease your costs so long as you’ll be able to keep worthwhile. Preserve your finger on the t-shirt trade pulse to leap on any rising traits and check different t-shirt designs. Simply because one thing didn’t work the primary time doesn’t imply it’s over for you and your tees.

Once you discover out what works and what doesn’t for promoting t-shirts on Amazon, come again to this text, and share your expertise within the feedback!

Learn subsequent:

• How to Sell Art on Amazon
• How to Sell Print-On-Demand on Amazon

Learn Subsequent:

• Ecommerce Printing Guide: Top 7 Quality T-Shirts for Your Store
• How to Be a Successful Amazon Seller