Which is Better for Online Sellers?

Shopify vs Gomag: How do these two ecommerce platforms evaluate? If you happen to’ve ever thought-about promoting merchandise on-line earlier than, you’re most likely acquainted with Shopify. In any case, it helps round 5.23 million stores worldwide.

Gomag might be a platform you already know rather less about – until you’re based mostly in Romania. It is a barely newer competitor to Shopify, nevertheless it’s began grabbing a variety of consideration lately, because of its cost-effective packages, multi-channel gross sales instruments, and built-in advertising and marketing instruments.

However can this lesser-known platform actually compete with Shopify (arguably my favourite Shopify platform of all?) I put each options to the take a look at to seek out out.

We conduct hands-on evaluations of all of the merchandise showcased in our comparability guides. Study extra about our research methodology here.

Shopify vs Gomag: TL; DR Verdict

Finally, I feel Shopify is a extra sturdy, highly effective, and versatile platform than Gomag total. Gomag is a good choice for retailers in the hunt for a simple multi-channel promoting answer, and it could actually assist scale back the prices of operating your retailer (and managing success).

Nonetheless, Shopify is less complicated to navigate, gives extra highly effective ecommerce options, higher themes, and higher scalability total.

Shopify Professionals and Cons

Gomag Professionals and Cons

What the Two Platforms Do Greatest

Gomag and Shopify are each ecommerce platforms, however the retailers they serve finest differ considerably.

Shopify is, in my view, the perfect ecommerce platform for all types of ecommerce firms, enabling entry to distinctive web site design, stock administration, and numerous gross sales channels. It’s nice for omnichannel gross sales (with a local level of sale answer), and it’s exceptionally simple to make use of when you have no technical information.

Gomag appears to be finest for smaller companies with restricted wants. You don’t get a very superior answer for net design right here.

Nonetheless, you possibly can nonetheless promote on varied channels, such because the eMAG market, and Fb. This platform is also a good selection if you wish to promote customizable, digital, and subscription-based merchandise with out counting on further apps.

Shopify vs Gomag: The Core Options

I used to be truly fairly shocked at how a lot Shopify and Gomag have in widespread from a options perspective. They each have built-in advertising and marketing instruments, customizable themes for retailer design, and even instruments for creating automated workflows.

Right here’s a fast perception into the core options of each platforms, and the important thing variations I observed throughout my assessments.

Web site Design Options

Shopify undoubtedly has an edge over Gomag from a design perspective. There are a whole bunch of themes you possibly can select from to your retailer (though many incur an additional payment). It’s also possible to customise your retailer in a variety of various methods with Shopify’s intuitive visible editor.

In case you have design expertise, you possibly can dive into CSS and JavaScript. Plus, you should use Shopify apps to create all types of touchdown pages, banners, pop-ups and extra.

Gomag is a bit more restrictive. You get about 19 fundamental (however responsive themes) to select from, which you’ll edit with the shop builder’s visible editor. Like with Shopify, you too can customise CSS and JavaScript. Plus, you don’t should depend on exterior apps to create touchdown pages, banners, hi there bars, and pop-ups – the entire instruments for these property are already built-in.

Nonetheless, not solely are the Gomag themes not as function wealthy as those you get on Shopify, however they’re loads tougher to customise to fit your particular wants. I discovered working with this platform loads trickier than utilizing Shopify.

If you happen to actually need to make your retailer distinctive to you, the most suitable choice is to work with Gomag’s improvement workforce on a turnkey design. Sadly – that’s solely an choice for individuals who pay for the Enterprise plan.

Ecommerce and Gross sales Options

With regard to gross sales options, Shopify has every little thing you might want to promote just about any sort of product, wherever. You’ll be able to promote any variety of merchandise (irrespective of which plan you select), and join your retailer with social media platforms, marketplaces, and extra.

There’s even the Shopify POS for promoting offline. Plus, you’ll get entry to a world-class checkout with Shopify, an built-in fee processor (or the power to attach your individual), instruments for creating invoices and options for cross-selling and upselling.

Shopify may even enable you to with delivery and success companies, and integrates instantly with a variety of dropshipping and print on demand platforms.

Gomag can be a “multi-channel” choice for sellers, with a number of extra limitations. It doesn’t have a local POS, nevertheless it does present direct entry to the eMAG market, so you possibly can entry 9 million energetic clients instantly, with out promoting.

You’ll be able to promote merchandise on social media too with Gomag, however I couldn’t discover any choices for issues like Amazon and Ebay integrations. On the plus facet, you don’t essentially want integrations to promote various kinds of merchandise on Gomag. You’ll be able to promote digital merchandise, subscriptions (on some plans), customizable merchandise with print-on-demand, and bodily merchandise.

Nonetheless, you can be restricted within the variety of merchandise you possibly can promote. Solely Enterprise customers can checklist limitless merchandise on their shops.

Advertising and marketing and Enterprise Progress

Each Gomag and Shopify have a variety of worth to supply from a advertising and marketing perspective. As I discussed above, Gomag permits customers to create Good day Bars, Pop-ups, touchdown pages, and banners to advertise merchandise. Plus, you possibly can create {custom} lead seize varieties and ship automated advertising and marketing messages to your viewers by way of e-mail and SMS.

The platform can be optimized for international and native Search engine marketing, and gives entry to sturdy Search engine marketing guidelines you possibly can customise based mostly in your particular wants. There’s even the choice to arrange {custom} guidelines for customized product reductions.

Plus, on dearer plans, you’ll achieve entry to deserted cart restoration instruments. On prime of that, Gomag helps upselling and cross-selling capabilities, loyalty applications, and product evaluations.

Shopify helps many of the identical advertising and marketing capabilities as Gomag. The platform can be Search engine marketing-friendly, and gives apps that can assist you create any kind of selling property. You additionally get a built-in e-mail and chat inbox system, however I’d advocate utilizing add-ons for the perfect expertise.

What provides Shopify an edge in my view, is its AI instruments, which assist firms to quickly optimize their advertising and marketing methods. You need to use Shopify Magic to create content material for Search engine marketing-optimized product descriptions, advertisements, FAQ pages, and e-mail campaigns. Plus, there are instruments for altering picture backgrounds and creating visible property too.

It’s additionally a little bit simpler to create product bundles and gives with Shopify than it’s to do the identical on Gomag – however once more, that’s actually simply a problem with the platform’s total usability.

Enterprise Administration, Integrations, Automation

One factor that actually stood out to me once I was experimenting with Gomag, is how spectacular it may be from an automation perspective. Corporations can create “Gobots” to automate repetitive duties, like producing invoices, or organizing their product portfolio.

You are able to do comparable issues with Shopify, however once more, you’ll want add-ons or integrations, or the “Shopify Stream” system to arrange sturdy automation workflows.

Each platforms supply wonderful instruments for stock administration and order success monitoring. Nonetheless, I feel Shopify’s stock, account, and worker administration instruments are loads simpler to make use of, and extra superior.

Plus, Shopify is definitely extra versatile from an integration perspective. Though there are about 80 totally different free and premium apps you possibly can join with GoMag, the Shopify market is residence to 1000’s of add-ons. You need to use as many apps and integrations as you want too, whereas Gomag limits your integration choices based mostly in your plan.

Shopify vs Gomag: Pricing and Charges

I discussed above that Gomag has risen in reputation in recent times as a result of it’s extraordinarily cost-effective, and that’s true. You will get began with a Fundamental plan for as little as 1€ per thirty days to your first three months.

Gomag’s pricing choices embrace vary from 7€ per thirty days (after your first three months) for the Fundamental plan to 68€ per thirty days for the Elite plan. There’s additionally a custom-priced enterprise plan accessible for bigger firms.

The difficulty is, the entire plans, apart from the Enterprise choice restrict the variety of merchandise you possibly can promote. As an example, you’re capped at 200 merchandise on the Fundamental plan.

Shopify’s core plans are a little bit dearer, beginning at $39 per thirty days for the Fundamental plan, $105 per thirty days for the mid-tier Shopify plan, and $399 per thirty days for Shopify Superior. If you need an Enterprise plan, costs begin at round $2,300 per thirty days.

Plus, with Shopify, there are further charges to contemplate if you wish to use third-party fee processors in your website. Nonetheless, there aren’t any caps on what number of merchandise you possibly can promote.

Shopify vs Gomag: The Verdict

Gomag has some distinctive benefits for at present’s sellers, like an economical value construction, entry to instruments for promoting any sort of product, and a unbelievable market to spice up your gross sales potential. Nonetheless, it nonetheless can’t compete with Shopify in my view.

General, Shopify is less complicated to make use of, extra function wealthy (significantly from a web site design and customization perspective), and much more scalable. If you happen to’re in search of the perfect omnichannel gross sales platform, with essentially the most cutting-edge capabilities, Shopify is unquestionably the higher selection.