The Top Life Project was based in Italy in June 2021 by Cristina Tomasi, MD, and her staff. Cristina leads as CEO and Ideator at Prime Life Venture alongside Andrea Fontana, companion and CMO, and Jacopo La Porta, companion and CTO.
Trade: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive visitors durations
Focus product: WooCommerce
Key outcomes:
- Exceeded income targets by 59% within the first 12 months of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive information safety requirements in compliance with healthcare business requirements.
Cristina is a doctor and has specialised in inner drugs, angiology, osteoporosis, bioidentical hormone alternative remedy, and orthomolecular drugs. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at a whole bunch of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for life-style drugs: a mixture of holistic well being practices aided in her restoration, and satisfied her that when individuals are appropriately knowledgeable, they will make the correct selections for his or her well being.
Andrea has an intensive background in advertising administration, with advertising consulting expertise within the music business, in addition to in video manufacturing and pictures. Jacopo is a long-time IT architect, keen about net companies and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the best way again in 2008.
Prime Life Venture launched in 2023 with immense success, and is engaged on enlargement to Europe and the US on the finish of 2024. You’ll be able to be taught extra about their teachings and practices on their Instagram account, @toplife.project.
Prime Life Venture operates on the idea that individuals are able to making the perfect life-style selections for themselves and their well being after they’re well-informed. Prime Life Venture fulfills this mission by providing quite a lot of services to satisfy their prospects’ well being and wellness wants.
Prime Life Venture launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to shoppers by way of their WordPress multisite installations.
Once they launched Prime Life Venture in 2023, their annual income targets included hitting 500,000€ in gross sales.
By the tip of 2023, that they had exceeded that mark by 59%, serving practically 18,000 energetic customers — with a mean order worth of 80€.
This success got here from their preliminary model launch at first of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Pink Remedy contributed a further 54,000€ in income.
Prime Life discovered that 40% of their orders have been from repeat prospects — indicating a excessive stage of buyer satisfaction with their services.
The staff at Prime Life Venture manages three websites:
- TopLifeProject.com
- Pink-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce web site, King-Beef.com quickly.
By means of these 4 manufacturers, Prime Life Venture affords quite a lot of completely different services to their prospects, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like pink mild lamps, mattresses, and meals.
The staff updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by Prime Life Venture, Pink Remedy and Prime Sleeping function as product resellers. All of their web sites are managed by way of WordPress’s multisite performance.
For Prime Life Venture, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start because of its scalability,” they famous. “It has an unlimited variety of plugins to select from, and you’ll simply discover a developer to customise every part.”
TLP makes use of quite a lot of completely different plugins and extensions to run their enterprise:
And, they use plugins to supply reward playing cards and sync order monitoring throughout completely different websites and instruments.
“The primary benefit of WooCommerce is its scalability, its price, and the expandability of its methods — particularly in a multisite surroundings. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our web site.”
— Jacopo La Porta, Accomplice and CTO at Prime Life Venture
Prime Life Venture manages well being information from a lot of its prospects, making information safety extraordinarily vital to their enterprise. To guard their prospects, TLP took their information safety to the following stage by utilizing blockchain expertise alongside their WooCommerce web site.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the information and data whereas all the time preserving the information nameless,” the staff shared.
“By means of this technique, we are able to consider well being information anonymously and use the learnings to personalize our product choices for every buyer, based mostly on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at Prime Life Venture
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is linked to their Console Plus blockchain infrastructure, which is able to function the again finish to their medical well being index. This new expertise permits prospects to add and sync their well being information, absolutely anonymized, and maintain it safe on the blockchain — giving them new insights on the way to enhance their well being.
A lot of TLP’s unbelievable success was pushed by product launch occasions. They expertise important peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ by way of a single launch.
TLP attributes this success to their means to construct hype and pleasure round their product launches. For one such occasion, that they had 8,000 folks choose in — simply in Italy — to be alerted of when the product went dwell.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches by way of Instagram Reels and Meta adverts, proving a extremely engaged viewers.
TLP had success selling these launches by way of influencer advertising and gross sales funnels constructed on Funnelish.com — a advertising software that they’ve synced with WooCommerce by way of their Zapier integration.
“These launches have resulted in monumental success,” CMO Andrea Fontana shared, “however we’re already trying on the subsequent part of our enterprise. A subscription mannequin will assist normalize our money move and steadiness out the gross sales spikes that include our product launches.”
Given their immense success up to now, one may assume that Prime Life Venture feels settled of their enterprise — it actually appears so. Nonetheless, the staff is humble and pushed for extra.
They’re presently engaged on a global enlargement plan that may convey their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been great, however they nonetheless take into account themselves at floor zero. There’s nonetheless a lot to be finished, and lots of different methods they’re trying ahead to serving to their prospects construct more healthy lives.
For the Prime Life Venture staff, that is solely the start.
Cristina Tomasi, MD
Chief Govt Officer and Ideator
Prime Life Venture
Pink Remedy
Prime Sleeping
Vanessa has spent her profession writing useful issues for folks throughout the tech house. Outdoors of labor, she enjoys coaching for triathlon, rotating by way of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a couple of succulents, and has far too many books on her TBR shelf.
