The Duct Tape Marketing Podcast with John Jantsch
On this episode, I focus on my framework for making a one-page advertising technique known as the Duct Tape Advertising Snapshot. The framework is split into 3 core parts: model technique, progress technique, and buyer technique. Inside every element, I ADRE, akin to mission, imaginative and prescient, values, splendid shopper definition, distinctive worth proposition, advertising channels, lead seize, lead nurture, trust-building, lead conversion, buyer onboarding, buyer expertise, buyer retention, buyer enlargement, buyer referrals, and associate referrals.
Key Takeaways
- The Duct Tape Advertising Snapshot is a one-page framework for making a advertising technique.
- The framework is split into three core parts: model technique, progress technique, and buyer technique.
- Every component has a number of elements that should be addressed to create a complete advertising technique.
- The framework helps companies simplify and arrange their advertising technique.
Chapters
[00:00] Introduction to the Duct Tape Advertising Snapshot
[02:24] The Three Core Parts of a Advertising Technique
[03:15] Addressing the Key Parts of Model Technique
[05:36] Constructing a Development Technique: From Consciousness to Lead Conversion
[09:48] Mapping the Buyer Journey within the Buyer Technique
This episode of The Duct Tape Advertising Podcast is dropped at you by:
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