100 Black Friday Campaign Examples

Within the realm of ecommerce, Black Friday and Cyber Monday aren’t simply dates on the calendar; they’re alternatives for companies to shine. Crafting the right marketing strategy for these purchasing dates has develop into an artwork type of its personal.

Let’s check out how 100 of the world’s main vogue manufacturers have promoted their Black Friday offers prior to now couple of years. On this weblog put up, we’ll cowl all of it—from quick vogue manufacturers to luxurious vogue homes, and indie manufacturers to business titans.

Scroll by means of these Black Friday promos one after the other or click on straight to the model that pursuits you probably the most!

Black Friday advertising and marketing marketing campaign examples

ABLE

This gradual vogue model greeted guests with a promo code and a sitewide sale.

Different Attire

Different Attire sells “vogue fundamentals for a sustainable future.” Throughout Cyber Weekend, the model prevented reductions and promoted its new leisure assortment as a substitute.

Supply: Alternative Apparel

Anthropologie

This well-liked clothes retailer welcomed customers with an lovable animated banner, and a sitewide sale.

Supply: Anthropologie

Apple

Armani

Armani went for a classy colour combo and invited guests to browse the web site for vacation items.

Asos

Asos welcomed customers with daring colours and didn’t maintain again when it comes to their provide.

Supply: Asos

Bathtub & Physique Works

The retailer caught to traditional winter vacation visuals and invited customers to combine and match the entire retailer, providing a “purchase 3 merchandise, get 3 free” deal.

Supply: Bath & Body Works

Profit

Profit regarded fairly in pink and hosted a site-wide sale with a cheerful promo code.

Supply: Benefit

 

Bobbi Brown

The pores and skin and make-up model’s web site popped with a daring purple banner providing a sitewide sale in addition to a free reward for spending greater than a certain quantity.

Supply: Bobbi Brown

Boden

Boden made Black Friday its personal by calling it Technicolor Friday Occasion. The provide was a sitewide sale with a promo code.

Supply: Boden

Boohoo

The style retailer went into get together mode with neon lights and daring typography. Boohoo supplied a beneficiant sitewide sale, and put a particular emphasis on £1 product gives.

Supply: Boohoo

Burberry

The luxurious model inspired guests to discover festive outfits and search for vacation items on its web site.

Supply: Burberry

Calvin Klein

This oldie-but-goodie model stored issues easy with clearly acknowledged reductions and buttons main to every of the product classes.

Supply: Calvin Klein

Cartier

The luxurious model greeted guests with a futuristic video reel and promoted prolonged returns.

Supply: Cartier

Caudalie

The skincare model went for a sophisticated single-color banner and supplied a sitewide low cost for the whole Cyber Week interval.

Supply: Caudalie

Chanel

Similar to the vast majority of different luxurious manufacturers you’ll see on this record, Chanel didn’t provide value reductions. As an alternative, guests had been invited to find the vacation assortment and reward lists.

Supply: Chanel

 Converse

The Converse advert featured Chucks, their staple product, and supplied a reduction on chosen kinds with a promo code.

Supply: Converse

Deciem

Deciem, the umbrella firm for magnificence manufacturers like The Unusual, Hylamide, and NIOD, repeated what it did final yr and closed their web site and offline shops “for a second of nothingness.” Though Deciem urged folks to buy slowly, the model didn’t go away prospects with no deal—the reductions had been accessible for the entire month of November.

Supply: Deciem

Drunk Elephant

Nothing black about this Black Friday marketing campaign. The model used a beaming colour scheme and supplied a sitewide low cost. It supplied free transport and promoted vacation reward kits.

Supply: Drunk Elephant

Eileen Fisher

This clothes model supplied no value reductions or particular offers. As an alternative, the entire homepage was devoted to curated reward alternatives for each style. Eileen Fisher additionally promoted prolonged vacation returns.

Supply: Eileen Fisher

Equa

The reusable water bottle model went for a inexperienced design with an eco-conscious message, and supplied a bundle cope with free transport.

Supply: Equa

Escada

The luxurious model featured a mannequin carrying an elegant black outfit and supplied a voucher code for chosen gadgets.

Supply: Escada

Estée Lauder

The skincare model opted for a festive red-and-gold look to its visuals and stored issues easy with a sitewide sale and a themed voucher code.

Supply: Estée Lauder

Everlane

Everlane—a vogue model recognized for its sustainable wardrobe staples and pay-what-you-want gross sales—skipped Cyber Weekend. The web site promoted seasonal must-haves and first-order reductions.

Supply: Everlane

Fendi

The luxurious model didn’t promote any reductions on its web page, however invited guests to browse the vacation reward information.

Supply: Fendi

Fenty

Fenty Magnificence by Rihanna went for sparkly animated visuals to advertise a sitewide sale. Free items had been additionally accessible with sure purchases all through Cyber Week.

Supply: Fenty

FILA

The cult sportswear model supplied a reduction on chosen merchandise, marketed in small print.

Supply: Fila

Fjällräven

As an alternative of launching a sale, Fjällräven promoted their fall/winter assortment and put a particular emphasis on product customization.

Supply: Fjällräven

For Love & Lemons

The Los Angeles vogue model launched a sitewide sale. It’s additionally the primary one on this record to make use of a countdown timer to construct urgency.

Supply: For Love & Lemons

Free Individuals

This boho clothes model invited guests to make a “buy with a goal” and pledge to donate proceeds to a non-profit group.

Supply: Free People

Study extra: How to Start a Clothing Brand: A Complete Step-by-Step Guide

French Connection

The retail vogue model supplied a sitewide sale, free transport on sure orders, free returns, and an opportunity to win again your Black Friday spending.

Supply: French Connection

Perform of Magnificence

This personalised hair, physique, and skincare model used neon colours in its advert and supplied a sitewide low cost.

Supply: Function of Beauty

Home of Versace

The luxurious vogue home invited customers to find Versace’s vacation reward information and supplied complimentary transport and returns.

Supply: House of Versace

GAP

The clothes and accessories retailer supplied free transport for some orders, free returns, and a beneficiant sitewide sale.

Supply: GAP

Glossier

Gen Z’s beloved make-up model launched its “solely sale of the yr” and caught with the colour black for the advert.

Supply: Glossier

GUCCI

No value reductions had been supplied. The model promoted luggage as the last word reward for the vacation season and doubled down on the marketing campaign with a recognizable model visible.

Supply: GUCCI

Gymshark

Gymshark’s advert celebrated life in movement and supplied customers beneficiant reductions along with curated reward guides.

Supply: Gymshark

Hermès

Hermès’ video reel created a winter fairyland starring the model’s merchandise.

Supply: Hermès

 

H&M

The retail large stored issues easy, providing a sitewide low cost on the web site and in offline shops, plus free transport on sure orders.

Supply: H&M

Hugo Boss

Hugo Boss used shades of grey and black in its Black Friday Occasion visuals, and promoted prolonged returns and free transport.

Supply: Hugo Boss 

Kat Von D

The vegan magnificence make-up model steered away from their signature darkish and deep colour palette and invited customers with a vibrant advert, a sitewide low cost, and free items for sure purchases.

Supply: Kat Von D

Kate Spade

The luxurious purse model greeted the vacation customers with a cultured black banner over a confetti-sprinkled background that pushed a each day deal on prime of a sitewide sale.

Supply: Kate Spade 

Kiehl’s

The skincare model showcased their Black Friday cope with vibrant colours and supplied a sitewide low cost.

Supply: Kiehl’s

Kosas

Kosas supplied three ranges of reductions for various order minimums and was the one model among the many 100 listed right here to make use of emojis on their web site.

Supply: Kosas 

Lancôme

Lancôme supplied reductions and items for varied buy minimums, nudging customers to enroll with a view to obtain all of the perks accessible.

Supply: Lancôme

Levi’s

Levi’s was yet one more model to rename Black Friday. Their “Indigo Friday” occasion supplied half off tons of of kinds.

Supply: Levi’s

Louis Vuitton

The luxurious model sought to raise customers’ spirits and surrounded the vacation marketing campaign across the “journey house.”

Supply: Louis Vuitton

Lululemon

The athletic attire retailer adorned its promo visuals with festive gold foil lettering.

Supply: Lululemon

Marc Jacobs

Marc Jacobs supplied no markdowns and promoted a present choice with a enjoyable confetti-filled product video.

Supply: Marc Jacobs

Marks & Spencer

House items and vogue retailer M&S introduced all the vacation vibes with wintery visuals and snowflake decals. The model invited guests to discover quite a lot of gives in several product classes.

Supply: Marks & Spencer

Morphe

Morphe Cosmetics went for a easy (however spectacular) low cost for choose gadgets and added free shipping for quite a lot of orders because the cherry on prime.

Supply: Morphe

Moschino

Moschino knew what most customers are after and went for a traditional Black Friday advert + a suggestion with none fluff combo.

Supply: Moschino

Murad

The skincare model supplied a sitewide low cost with a free reward for orders that met a purchase order minimal.

Supply: Murad

Nasty Gal

Nasty Gal went all in with a beneficiant low cost on hottest product classes, a further low cost for app customers, and a choice of each day offers.

Supply: Nasty Gal

Nike

The sportswear and athleisure large went for neon lights and the inspo: “outshine your excuses.” Discover how Nike reminds customers to put orders asap to obtain them in time for reward wrapping.

Supply: Nike

Neutrogena

The skincare model supplied a sitewide low cost, free transport, free samples for sure purchases, and wrapped the provide up with a gold bow.

Supply: Neutrogena

Nordstrom

The division retailer displayed a cheerful Thanksgiving message on the very prime of its web site, after which went on to advertise a 50% off sale.

Supply: Nordstrom 

The North Face

The North Face ran a 4-day low cost marketing campaign and added a way of urgency by mentioning “whereas provides final” all through the web site.

Supply: The North Face

Previous Navy

The clothes and accessories retailer supplied half off on-line purchases, free transport on sure orders, and particular in-store offers. 

Supply: Old Navy 

Ole Henriksen

The skincare model launched “the juiciest Cyber Week ever” with a sitewide sale.

Supply: Ole Henriksen

& Different Tales

& Different Tales supplied customers the choice to pre-select their purchasing bag, which is an effective way to hook their consideration, and provides prospects time to browse the catalog. On Black Friday, the model launched a sitewide sale to seal the deal.

Supply: & Other Stories

Pact

The sustainable clothing brand Pact ran a sitewide sale and promoted sustainable reward giving.

Supply: Pact

Patagonia

As an alternative of launching a sale, the model urged customers to “give a rattling”—store responsibly, restore current clothes items, and donate to good causes.

Supply: Patagonia

Peach&Lily

The skincare model greeted guests with juicy colours and an eye catching product show in addition to a sitewide sale with a promo code.

Supply: Peach&Lily

Individuals Tree

This sustainable clothes model was yet one more one to rename Black Friday. Individuals Tree’s Honest Friday supplied a sitewide low cost and confirmed examples of eco-friendly gift wrapping.

Supply: People Tree

Pixi Cosmetics

Pixi Cosmetics welcomed guests with a buy-one-get-one deal, a timer to encourage customers to grab that deal, and an on-brand colour scheme.

Supply: Pixi Cosmetics

Prada

Prada wearing black and showcased its vacation reward catalog.

Supply: Prada

Fairly Little Factor

The style retailer renamed the largest gross sales occasion of the yr to Pink Friday and supplied a curated choice of “steals”—gadgets beneath £8.

Supply: Pretty Little Thing

Puma

Puma wass the one model on this record to specify the precise low cost vary.

Supply: Puma

Ralph Lauren

The luxurious model gave a nod to the vacation season with a pine tree background, and promoted a single deal to all customers.

Supply: Ralph Lauren 

Ray Ban

Ray Ban mixed a beneficiant sitewide sale with the model’s sustainability message, stating: “While you purchase a timeless authentic you find it irresistible endlessly, not simply because it was on sale.”

Supply: Ray Ban

Reformation

The sustainable clothes model supplied a sitewide sale, free transport, and reminded guests to buy responsibly.

Supply: Reformation

REI

Much like different eco-conscious manufacturers, REI shut the door on Black Friday and invited guests to #OptOutside as a substitute of occurring a web-based purchasing spree throughout Cyber weekend.

Supply: REI 

Revolve

The style model caught to black and supplied spectacular reductions that adopted a beneficiant pre-sale.

Supply: Revolve

River Island

The style retailer didn’t experiment with colours and made its advert clear and to the purpose.

Supply: River Island

Samsung

The tech large supplied a choice of 6 Black Friday offers that had been legitimate completely throughout Cyber Weekend.

Supply: Samsung

Sephora

Sephora went for black with a splatter of colour and supplied customers a reduction on chosen merchandise, a promo code, and free transport.

Supply: Sephora

SKIMS

Kim Kardashian’s model renamed their Black Friday sale to “Bi-Annual sale” and supplied financial savings on their best-selling collections, plus free transport for orders over a certain quantity.

Supply: SKIMS

Steve Madden

The corporate designed its Black Friday advert within the model’s signature model and promoted a sitewide low cost with a promo code. Steve Madden was additionally among the many manufacturers to advertise afterpay.

Supply: Steve Madden 

Swatch

Swatch skipped Black Friday altogether and highlighted its versatile product customization options as a substitute.

Supply: Swatch

Tarte

Tarte Cosmetics promoted Really feel-Good Friday with the assistance of a sitewide sale, a further sale on chosen gadgets, and—better of all—a comfortable mug of scorching chocolate and fluffy slippers.

Supply: Tarte

Tatcha

The Japanese skincare model invited customers to search for items for themselves and others with a sitewide sale and a promo code.

Supply: Tatcha

Thought Clothes

This sustainable model supplied a deal that will heat most customers’ hearts—Thought Clothes donated 50% of Considerate Friday proceeds to charity.

Supply: Thought Clothing

Tiffany & Co.

Tiffany & Co. joined many different luxurious manufacturers in avoiding the Black Friday purchasing craze. No particular offers had been marketed. The model invited customers to discover reward alternatives and supplied complimentary transport.

Supply: Tiffany & Co.

Tom Ford

The clothes model ran no promotions in any respect and solely promoted vacation items.

Supply: Tom Ford

Tommy Hilfiger

One other model that prevented any point out of Black Friday, but nonetheless supplied sitewide reductions. Tommy Hilfiger launched a “Blissful Thanksgiving” marketing campaign throughout Cyber Weekend and supplied a promo code to all customers.

Supply: Tommy Hilfiger

TOMS

TOMS welcomed customers with “the merry all the pieces Black Friday sale” that was sitewide.

Supply: TOMS

Too Confronted

Bedazzled from head to toe, the Too Confronted advert supplied a sitewide sale and free transport. Plus, it promised a brand new deal on daily basis.

Supply: Too Faced

Ulta Magnificence

The sweetness retailer gave prospects a heads as much as hold their eye out for offers, and supplied free transport on orders over a certain quantity.

Supply: Ulta Beauty

Underneath Armour

The sportswear and athleisure model selected a purple and black colour scheme and didn’t beat across the bush of their provide description.

Supply: Under Armour

United Colours of Benetton

United Colours of Benetton greeted prospects with a sitewide low cost, vivid colours, free transport, and prolonged returns.

Supply: United Colors of Benetton

City Decay

The make-up model featured their iconic eyeshadow palette of their Black Friday advert, and supplied a sitewide low cost with no promo code wanted.

Supply: Urban Decay 

City Outfitters

The style retailer welcomed customers with a one-day-only low cost and went on to advertise items in its signature boho pictures model.

Supply: Urban Outfitters

Valentino

Luxurious model Valentino invited guests with a classy illustration and guided them to the vacation product catalog.

Supply: Valentino

Victoria’s Secret

Victoria’s Secret used each alternative to advertise its loyalty program by providing members-only entry to particular offers and promo codes.

Supply: Victoria’s Secret

Yankee Candle

Yankee Candle went for a sitewide Purchase 3, Get 3 Free deal.

Supply: Yankee Candle 

Zaful

The style retailer favored by Gen Zers supplied three ranges of reductions for various buy minimums, a promo code, and a giveaway.

Supply: Zaful

Zara

Zara wearing black for the event and supplied a reduction on chosen gadgets.

Supply: Zara

ZipTop

The reusable ziplock bag model went for the traditional hues of black and purple and supplied a sitewide sale with free transport for orders over a certain quantity.

Which Black Friday promo stood out to you? What are your takeaways from these BFCM campaigns? Share within the feedback!

Learn subsequent: The Best of Black Friday-Cyber Monday Marketing