Gain Client’s Trust by ensuring Cybersecurity

On this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, in regards to the significance of cybersecurity for small companies and advertising companies.

Zach’s cybersecurity journey started with a ardour for problem-solving and a expertise for turning concepts into actuality. Mixing intelligence, tenacity, and a love for neighborhood training, he simplifies cybersecurity by means of webinars, workshops, and consultations, serving to MSPs and enterprises simply improve their safety.

We focus on greatest practices for system hardening, managing safety in a distributed workforce, and the importance of password administration and compliance requirements. The dialog additionally touches on the dangers AI poses in cybersecurity and the need of implementing two-factor authentication and VPNs. Zach emphasizes that sufficient safety doesn’t require a big finances and affords sensible steps companies can take to reinforce their safety posture.

Key Takeaways

Cybersecurity is essential for advertising companies and small companies.
System hardening will be accomplished with out a big finances.
Managing safety in a distributed workforce requires clear insurance policies.
Google Workspace customers ought to usually assessment linked accounts.
Password managers are important for safe password storage.
Two-factor authentication (2FA) is a should for all software program.
SOC 2 compliance is a standard commonplace for companies.
AI poses distinctive dangers in cybersecurity that must be addressed.
Including layers of safety can deter potential assaults.
Educating staff about safety dangers builds belief.

Chapters

[00:00] Introduction to Cybersecurity and Advertising

[02:00] Finest Practices for Small Companies

[04:59] Managing Safety in a Distributed Workforce

[07:59] Enhancing Safety with Google Workspace

[10:58] Password Administration Finest Practices

[13:58] The Function of VPNs in Safety

[16:59] Understanding Compliance Requirements

[18:10] AI Dangers in Cybersecurity

[21:52] Conclusion and Assets

Extra About Zach Kromkowski:

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