Are you questioning what’s occurring on the earth of Pinterest? Properly, you’ve come to the appropriate place. On this article, we’ll go over among the most essential Pinterest stats it’s best to know in 2024.
Whether or not you’re a author on the lookout for dependable Pinterest statistics otherwise you’re an entrepreneur cooking up your individual Pinterest advertising technique, these numbers will show you how to achieve a deeper understanding of how Pinterest performs compared to different social media platforms.
So what are we ready for? Let’s get into it.
What’s Pinterest?
OK, first issues first: What precisely is Pinterest and what’s it used for? Basically, it’s a strong search engine, however as an alternative of offering info equally to Google, Pinterest is a visible discovery platform. On the platform, customers can search, share, and save concepts (or Pin them to a board, to make use of Pinterest’s personal lingo).
A big a part of Pinterest’s appeal lies in the truth that it’s primarily based on visible concepts as an alternative of stories cycles. Everyone knows what it’s wish to open up Fb lately, proper? It may be extraordinarily irritating! You’re bombarded with unhealthy information, upsetting photographs, and your acquaintances arguing within the feedback about this or that.
However Pinterest is completely different. On Pinterest, you’re method much less more likely to see what’s fallacious on the earth. No, that is the platform you go to whenever you’re gathering inspo for an occasion like a marriage or promenade, or simply on the lookout for cool style tendencies, artwork concepts, or meals recipes.
It caters to each area of interest, making it a enjoyable, easy-to-use social media platform good for any inventive challenge. Right here’s one in every of my very own Pinterest boards, the place I acquire Pinterest Pins associated to style from the Sixties and Nineteen Seventies.
Supply: Pinterest
However make no mistake, Pinterest isn’t only for fairly photos. You should use it to buy or promote your individual merchandise. In truth, Pinterest Buying is a big a part of the platform’s attraction. For instance, when you’ve got your individual t-shirt enterprise and also you’re on the lookout for thrilling Pinterest strategies for t-shirt entrepreneurs, check out this video.
10 Attention-grabbing Pinterest statistics
Now that we’ve gone over the fundamentals, time to get into the great things and take a deeper look into the highest 10 most essential Pinterest statistics. Are you prepared?
In Q2 2024, Pinterest reached a record-high variety of 522 million month-to-month energetic customers
Let’s begin off the listing with a bang. The most recent information, reported on the finish of Q2 2024, confirmed that Pinterest had reached an all-time excessive of 522 million month-to-month energetic customers. That’s 4 million extra customers than in Q1 2024 and a 12% year-over-year enhance.
Supply: Pexels
Pinterest income elevated 21% YoY to $854 million
Knowledge on Pinterest’s month-to-month energetic customers confirmed appreciable progress, however that’s not all. After Q2, Pinterest reported a 21% year-over-year income enhance—from $708 million final yr to $854 this yr.
Invoice Prepared, the CEO of Pinterest, attributed Pinterest’s income progress primarily to the platform’s profitable monetization technique by way of Pinterest advertisements, in addition to the rollout of AI-powered experiences and merchandise.
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Pinterest is the 15th hottest social media platform on the earth
Based on information from April 2024, Pinterest ranks because the fifteenth hottest social media app globally, primarily based on the variety of month-to-month energetic customers.
Regardless of delivering very profitable quarterly outcomes for the previous few years, Pinterest nonetheless falls nicely behind social media giants like Fb, Instagram, and YouTube. It additionally lags behind some regional platforms like WeChat, Douyin, and Weibo, that are outstanding in China.
Supply: Statista
In 2024, Pinterest scored 6th on the American Buyer Satisfaction Index (ACSI)
Whereas Pinterest ranks pretty low by way of the variety of customers when in comparison with different main social media websites, current information exhibits that it performs a lot better in the case of customers’ satisfaction.
Based on the American Buyer Satisfaction Index (ACSI), which measures the satisfaction of US family shoppers with the standard of varied services, Pinterest scores 74 out of 100. This implies it outranks common social media platforms like Fb, Snapchat, Reddit, and extra.
That stated, Pinterest has proven a substantial lower of 4% from final yr, when its buyer satisfaction ranges had been a lot larger, reporting a 77 out of 100.
Supply: American Buyer Satisfaction Index (ACSI)
Who loves Pinterest essentially the most? The US, Brazil and Mexico
We all know Pinterest has seen appreciable person progress over the previous few years, however which international locations have the strongest person base? Knowledge on Pinterest utilization statistics from April 2024 exhibits that the biggest Pinterest viewers is within the US, adopted by Brazil and Mexico.
However what number of Pinterest customers are there in every nation? The numbers are spectacular:
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The US—almost 90 million Pinterest customers
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Brazil—39 million customers
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Mexico—24.6 million customers
European international locations are decrease on the listing, with Germany and France taking 4th and fifth place, each with lower than 20 million customers every.
This implies Pinterest can supply attention-grabbing alternatives to enterprise house owners whose audience is oriented towards Spanish or Portuguese-speaking communities. Should you’re a enterprise proprietor, it could be price exploring what you are able to do with Pinterest advertisements and promoted Pins, to carry extra eyes to your merchandise.
Supply: Statista
Nearly 70% of Pinterest customers worldwide are feminine
In the case of Pinterest demographics, girls run the present. Based on information from April 2024, 69.4% of Pinterest customers are girls, whereas solely 22.6% of Pinterest customers are males. This huge gender hole could possibly be defined by the truth that the Pinterest platform is usually extra geared towards historically feminine pursuits—style, make-up, DIY initiatives, and extra.
This pattern, nonetheless, doesn’t mirror within the Pinterest workforce—round 55% of workers are girls, and solely 36% of Pinterest management is feminine.
Getting youthful day by day? The fastest-growing viewers on Pinterest is GenZ
Sure, Pinterest’s viewers is getting youthful—GenZ makes up round 42% of Pinterest’s international person base, and that demographic is simply rising.
Based on Pinterest’s personal information, Gen Z customers are additionally extra energetic in the case of looking out, saving, and buying concepts. In truth, buying and discovering details about merchandise and new manufacturers are a couple of of the principle the explanation why Gen Z Pinterest customers flip to the platform in any respect.
Supply: Pexels
1 in 3 Pinterest buyers have an annual earnings over $100k
Pinterest person statistics present that Pinterest customers are typically extra prosperous than customers on different social media platforms. A 3rd of Pinterest’s person base makes greater than $100k, and so they’re 35% extra more likely to attain 6-figures than luxurious sellers elsewhere on social media.
This units Pinterest aside from different social media platforms and offers the positioning an attention-grabbing market place. Knowledge from the World Internet Index exhibits that Pinterest’s customers are additionally 27% extra probably to purchase premium merchandise.
So, these Pinterest stats are excellent news for any new model promoting premium merchandise; Pinterest is the place you’ll discover the perfect viewers for luxurious buying.
The common age of Pinterest’s luxurious buyers is under 35
Pinterest defines luxurious buyers as international customers who’ve used the Pinterest platform to seek for or save one in every of 60 predetermined luxurious manufacturers. Based on information from Pinterest, round 70% of luxurious buyers are youthful than 35, and 4 out of 5 are girls.
Pinterest statistics present that customers are additionally extra open to luxurious model messaging. Excessive-end manufacturers like Louis Vuitton and Carolina Herrera have discovered success with bold advertising campaigns on the Pinterest platform.
Supply: Pinterest
80% of Pinterest pattern predictions come true
Every year, the platform releases its Pinterest Predicts report, which lays out the highest upcoming style, magnificence, journey, house decor, and different tendencies for the following yr. These studies are created by analyzing Pinterest search statistics—billions of searches made by hundreds of thousands of customers from Pinterest’s viewers—to foretell what services folks can be trying to purchase.
Surprisingly (or perhaps not?), these studies even have a excessive success charge. Based on Pinterest advertising statistics, 80% of those predictions truly turn out to be true. So, these studies are price maintaining with, particularly for social media managers or enterprise house owners.
Supply: Pinterest
What are the important thing takeaways from Pinterest statistics?
It’s simple to get misplaced within the numbers, so what do all these Pinterest statistics truly imply for the platform and its customers? Listed here are among the key takeaways it’s best to bear in mind.
Pinterest is exhibiting regular progress
The ecommerce business is a risky one, however Pinterest has delivered robust outcomes over the earlier quarter and even earlier than. In truth, the previous two years have proven Pinterest rising each by way of the variety of month-to-month energetic customers and income.
This exhibits that, whereas the Pinterest platform isn’t one of many prime social networking websites globally, the platform has discovered a robust area of interest and is cultivating a loyal, distinctive viewers. In brief, Pinterest customers usher in gross sales and promoting income.
Pinterest will probably get even higher at predicting tendencies
If you wish to keep on prime of upcoming tendencies, it appears to be like like Pinterest ought to be in your listing of prime sources, as its pattern studies have been extraordinarily dependable for years.
Plus, given its more and more younger viewers and elevated use of AI-powered instruments and experiences, it’s probably the Pinterest platform will solely get higher at predicting the freshest upcoming style, magnificence, and residential decor tendencies.
Pinterest is the place for manufacturers promoting premium merchandise
The Pinterest platform is exclusive compared with different social networking websites. Pinterest customers are extra prosperous and open to purchasing high-end merchandise than luxurious buyers on different social networking websites. Which means that Pinterest customers aren’t utilizing the platform only for creating boards—they’re prepared to buy and spend extra on merchandise they discover on the platform.
This implies manufacturers promoting premium merchandise can probably connect with the appropriate viewers by promoting on the Pinterest platform.
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Wish to discover out extra about ecommerce statistics?
Should you’re a marketer, enterprise proprietor, or author on the lookout for dependable information on all issues ecommerce, be certain to observe the Printful blog. On our weblog, you’ll discover worthwhile business statistics, comparisons of varied ecommerce platforms, and the most recent information about design and advertising tendencies.
For instance, in case you’re on the lookout for extra comparable articles on ecommerce-related stats, try our articles on essentially the most attention-grabbing ecommerce fashion insights and the highest Etsy statistics it’s best to know in 2024.
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