The Duct Tape Marketing Podcast with Joe Crisara
On this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisara, writer of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling residence service contractor to serving to 1000’s of contractors improve their income.
Joe’s “don’t fear about it” mentality, is rooted in his blue-collar upbringing the place his father typically offered companies at no cost, and as soon as practically led him to chapter. Initially, Joe believed that reducing prices and reducing costs would construct shopper loyalty, however he realized that true service isn’t about slashing costs. As an alternative, it’s about providing high-quality, long-term options that anticipate future issues. Now, via his ‘Pure Motive Service’ method, Joe supplies choices that cater to completely different wants and budgets whereas guaranteeing excellence and proactively stopping points.
Joe’s ‘Pure Motive Service’ entails offering options that prioritize:
- High quality
- Reliability
- Security
- Well being
He additionally discusses the importance of managing alternatives and anticipating future wants, providing sensible recommendation for service professionals, and highlighting the position of promoting in delivering distinctive service.
Key Takeaways
[00:00] Introduction and Background
[01:20] The Pivotal “Aha” Second
[04:31] Providing A number of Choices and Pricing Methods
[07:57] Pure Motive Service and Anticipating Wants
[11:53] Articulating Options and Promoting Premium Choices
[18:08] The Function of Advertising in Delivering Distinctive Service
Extra About Joe Crisara:
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This episode of The Duct Tape Advertising Podcast is dropped at you by:
Oracle
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Wix
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