The 7 Ways You Might Be Doing Email Wrong

 The Duct Tape Marketing Podcast with Jay Schwedelson

On this episode of the Duct Tape Advertising Podcast, I interview Jay Schwedelson, a number one advertising and marketing professional within the US okaynown for his research-backed method. He’s the Founding father of SubjectLine.com, a top-ranked free subject-line score instrument, and has examined over 15 million topic traces.

Jay Schwedelson additionally based GURU Media Hub, internet hosting the GURU convention, the world’s largest e mail advertising and marketing occasion, attracting over 50,000 attendees yearly. His common podcast, “Do This, Not That!: For Entrepreneurs,” is a top-rated advertising and marketing podcast within the U.S. By means of Final result Media, Jay’s group runs over 40,000 campaigns yearly for prime international manufacturers. He’s been acknowledged as a prime trade chief and inducted into the Corridor of Fame on the College of Florida Faculty of Journalism and Communications.

We focus on the significance of topic traces in e mail advertising and marketing and share ideas for bettering open charges. We additionally cowl:

1. The importance of call-to-action buttons
2. The timing of e mail sends
3. ESPs’ (E mail Sending Suppliers) function
4. The connection between e mail and touchdown pages
5. Checklist hygiene and the impression of AI and privateness on e mail advertising and marketing

Key Takeaways:

Topic Traces: Your topic traces are essential for getting emails opened. Beginning the topic line with a quantity or absolutely capitalizing the FIRST WORD can enhance open charges, and utilizing an ellipsis or a query mark on the finish of the topic line can even pique curiosity.

Name-to-action buttons: CTAs must be written within the first individual to extend click-through charges. The language ought to deal with what’s in it on your recipient moderately than what you need.

Timing: Everyone knows the timing of your e mail will depend on the kind and audience. Newsletters do properly initially of the week, whereas offer-based emails might carry out higher on weekdays or weekends. Or do they?

ESPs: The number of an ESP must be based mostly on your small business’s particular wants. Completely different ESPs specialise in numerous sorts of e mail advertising and marketing, similar to B2C or B2B. While you’re tempted responsible your ESP, ask if you happen to selected correctly.

Touchdown Pages: E mail and touchdown pages must be carefully linked. Emails ought to direct recipients to particular touchdown pages which might be optimized for conversion. Social proof, similar to testimonials, could make your touchdown pages extra compelling.

Checklist Hygiene: Checklist hygiene is important for sustaining e mail deliverability. Arduous bounces must be instantly faraway from the record, and mushy bounces must be monitored and eliminated after a number of occurrences.

AI: AI is predicted to considerably impression e mail advertising and marketing sooner or later. Apple’s iOS 18 will introduce AI-driven e mail bucketing, which is able to have an effect on how emails are categorized and displayed on cell gadgets.

Chapters:

[00:00] Introduction and Background of Jay Schwedelson

[03:09] Optimizing Name-to-Motion Buttons

[05:22] Timing E mail Sends for Completely different Forms of Emails

[07:05] Making a Seamless Connection Between E mail and Touchdown Pages

[09:04] Sustaining Checklist Hygiene for Higher E mail Deliverability

[17:04] The Way forward for E mail Advertising: AI and E mail Bucketing

[19:19] Conclusion and Contact Info

Extra About Jay Schwedelson:

Examine Out his Website

Go to Guru Conference

Add him on LinkedIn

This episode was dropped at you by:

ActiveCampaign

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Wix

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Energetic Marketing campaign, Jay Schwedelson, Wix