SEO instruments could be dear. However a number of, reminiscent of Bing Webmaster Instruments, are free. It gives several useful sources, together with web site scans.
To make use of, verify your web site with Bing. The method is straightforward if you happen to’ve already verified on Google Search Console. Select “Import websites from Google Search Console” and permit entry by your Google account. In any other case, confirm by DNS, meta tags, or a file add.
As soon as verified, permit Bing Webmaster Instruments a day or two to gather efficiency and optimization data. Then go to the “Website Scan” part to begin the crawl. (It received’t launch robotically.)
The scan can take a couple of day. The following search engine optimization report accommodates “Errors,” “Warnings,” and “Notices.”
Bing Webmaster Instruments web site scan report accommodates “Errors,” “Warnings,” and “Notices.” Click on picture to enlarge.
Errors
This part lists all pages with lacking or incorrect elements affecting natural search. Examples embody:
- Lacking meta descriptions,
- Pages returning 400-499 errors,
- Damaged redirects,
- Damaged canonical URLs,
- Lacking title tags,
- Pages blocked by robots.txt,
- Pages returning server timeouts,
Of the reported errors, lacking meta descriptions are the least worrisome since they don’t have an effect on search outcomes. Bing will generate an outline itself, which it might doubtless do anyway based mostly on the question.
In my expertise, all different errors require fixing. Clicking any error will produce an evidence, directions for resolving, and the affected pages.
For instance, Bing provides the next rationalization for the “lacking tag” error:
What’s the challenge about?
The title is lacking within the head part of the web page. Serps use the title tag as an necessary sign for figuring out the web page’s relevancy for a given key phrase search. You will need to be certain that your title tag is exclusive and descriptive, and accommodates correct details about the content material of the web page. The title ought to be distinctive to every web page in your web site.
How you can repair?
Add a title to your web page utilizing the title tag, which ought to be positioned contained in the part of the web page’s supply. Write a concise, descriptive, keyword-rich web page title that greatest describes the web page content material.
Warnings
The Warnings part accommodates points that would enhance your web site’s natural rankings however not stop them. On my Smarty Advertising web site, Bing reported these warnings:
- Photographs lacking alt attributes,
- Pages with too-long title tags or meta descriptions,
- Pages with lacking H1 tags,
- HTML is just too lengthy,
- Meta language tag lacking.
Not all of those are important. I don’t pay a lot consideration to warnings on title tags, meta descriptions, meta language tags, and too-long HTML. Search crawlers are more and more superior and may deal with longer HTML and lacking language tags. Plus, Google has confirmed utilizing longer title tags for rating indicators even when truncated in search listings.
Nonetheless, Bing’s suggestions received’t damage. Actually picture alt texts and H1 tags may enhance rankings.
Total, Bing’s search engine optimization report covers the fundamentals. It’s an summary of probably important errors — without charge.
