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Without Expertise, Marketing Data Is Completely Worthless | by Sean Meyer | The Startup | Aug, 2024

Names Rexx by Names Rexx
August 24, 2024
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Without Expertise, Marketing Data Is Completely Worthless | by Sean Meyer | The Startup | Aug, 2024
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And right here’s tips on how to keep away from this filthy lure

Sean Meyer

The Startup

Picture by Robert Ruggiero on Unsplash

Years in the past, I took on a brand new shopper and I’ll be sincere with you, I knew it was a horrible concept from the beginning.

Not essentially as a result of he was a foul man or something, however as a result of he didn’t have any traits of a “good” shopper.

  • Older than grime, couldn’t even work out tips on how to log into Fb
  • Got here from a “conventional” discipline, anticipating me to reply the second he known as
  • Zero expertise in advertising, so he was nonetheless within the “shiny new object” part…

All issues that made me hesitate, however he was promoting a proposal that “intrigued” me, so I made a decision to do it anyway.

His setup needed to do with “Wills”, working within the Property Planning Discipline and all that, one thing I didn’t know a lot about.

Positive, I understood what they have been, however I’d by no means dug into it an excessive amount of — so figured it’d be studying expertise both approach.

Seeing this, I went via my regular “on boarding” course of, and after getting via the whole lot — he talked about how he had an electronic mail listing he wished to leverage.

Apparently it was a listing of prospects from again within the day, which sounds nice on the…



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