The Duct Tape Marketing Podcast with John Jantsch
On this episode of the Duct Tape Advertising Podcast, I’m doing a solo present. I’ll speak in regards to the advertising and marketing technique pyramid and the way it gives a complete view of an built-in advertising and marketing strategy that by no means ends. By refining and strengthening your technique primarily based on its core components, you may successfully compete and dominate in your market.
Key Takeaway:
The advertising and marketing technique pyramid gives a sturdy framework for creating a complete technique. The pyramid consists of three main layers: model technique, progress technique, and buyer technique, all constructed upon the inspiration of your overarching enterprise technique.
Model Technique: Give attention to figuring out your preferrred buyer, refining your messaging to resolve their largest issues, and making certain your visible id helps your model promise.
Development Technique: Make use of techniques to draw, construct belief, and convert prospects into prospects. This consists of content material creation, promoting, and communication methods that drive gross sales and create consciousness.
Buyer Technique: Develop a superb post-sale expertise to wow prospects, retain them, and generate referrals. This includes making a seamless onboarding course of, sustaining ongoing communication, and making certain buyer satisfaction.
Group Technique: Guarantee your group is aligned with your enterprise, model, progress, and buyer methods to ship a constant and high-quality expertise.
Matters I Cowl:
[00:00] Introduction to the advertising and marketing technique pyramid.
John Jantsch explains the great nature of built-in advertising and marketing methods and why they should be repeatedly refined and improved.
[01:34] The essence of promoting technique.
Jantsch emphasizes that advertising and marketing technique is about the way you compete and dominate in your market, supporting overarching enterprise goals.
[03:17] The three layers of the advertising and marketing technique pyramid.
An in depth breakdown of the pyramid’s layers: model technique, progress technique, and buyer technique, and the way they combine to type a strong advertising and marketing strategy.
[04:14] The foundational enterprise technique.
Earlier than planning advertising and marketing actions, it is very important align advertising and marketing methods with enterprise targets and perceive revenue targets and market share goals.
[05:12] Model technique elements.
Figuring out preferrred prospects, refining messaging, defining model persona, and making certain visible components like logos and colours align along with your model promise.
[06:55] Development technique components.
Discussing techniques for attracting and changing prospects, together with content material creation, promoting, and gross sales communication.
[07:57] Buyer technique insights.
Highlighting the significance of a stellar post-sale expertise, buyer retention, and producing referrals to construct a loyal buyer base.
[09:01] Group technique integration.
Guaranteeing that your group is aligned along with your methods and might ship a constant and high-quality buyer expertise.
By understanding and implementing the advertising and marketing technique pyramid, you may create a seamless and efficient advertising and marketing strategy that helps your enterprise goals and drives progress.
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John Jantsch, advertising and marketing technique pyramid
