I used to be in a training class the place the coach did one thing that perpetually modified how I take advantage of AI.
One of many subjects of the category was utilizing AI to write down product copies that promote just like the product is free.
When it got here to crafting titles, the coach requested ChatGPT to provide you with a duplicate title for a product with [inserts benefits], and whose viewers is [inserts audience].
ChatGPT’s response got here out fairly spectacular, however the coach needed extra. And right here was what he did to get extra:
He requested ChatGPT to rewrite the title, however this time utilizing the PAS methodology.
PAS is a copywriting framework, and right here’s what it means:
• P: Ache —you define the ache of your potential buyer.
• A: Agitation —you emphasis that ache to agitate your reader.
• S: Resolution —you then go forward to supply an answer for his or her ache.
This labored like magic, as ChatGPT acquired a wind of the tactic and churned out a title that left the coach visibly impressed.