ON24, suppliers of an engagement platform for B2B gross sales and advertising, has built-in with 6sense, permitting joint clients to make use of ON24 first-party engagement knowledge and 6sense intent knowledge to ship hyper-personalized experiences at scale.
By combining 6sense intent knowledge with the ON24 Clever Engagement Platform’s personalization-at-scale capabilities, which is a part of its AI-powered ACE resolution, ON24 clients can do the next:
- Implement an built-in account-based advertising technique throughout digital channels, together with webinars, digital occasions and content material hubs.
- Construct dynamic segments of high-priority audiences utilizing ON24 first-party engagement knowledge and 6sense intent knowledge.
- Scale hyper-personalized experiences with focused interactions and tailor-made content material to distinctive viewers segments throughout ON24 experiences.
- Orchestrate campaigns and shopping for journeys that change into extra personalised with larger engagement and shopping for intent.
- Enhance account focusing on, lead high quality and conversion with the best calls-to-action and content material to the best accounts on the proper time.
“In at this time’s aggressive market, personalization at scale is crucial for high-performing B2B gross sales and advertising groups to distinguish experiences for his or her viewers whereas additionally driving cost-efficient income outcomes for his or her companies,” mentioned Steve Sims, vice chairman of product at ON24, in a press release. “By including 6sense to our strong ecosystem of integrations, we proceed to advance our platform’s AI-powered ACE capabilities, enabling our clients to dynamically goal and tailor interactions with the audiences that matter most.”
“Personalization is vital to successfully interact B2B consumers,” mentioned Saima Rashid, senior vice chairman of selling and income analytics at 6sense, in a press release. “By activating insights from 6sense intent knowledge with ON24 segmentation and personalization capabilities, advertising leaders can ship related experiences throughout the customer journey at scale. This tailor-made method not solely enhances engagement but additionally considerably boosts conversion charges and accelerates pipeline development.”
