Marketing For Supervillains

The Duct Tape Marketing Podcast with Jesse Wroblewski

On this episode of the Duct Tape Advertising Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based advertising and marketing company and the creator of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has near 30 years of expertise within the advertising and marketing trade and has been featured in outstanding media shops like Rolling Stone and Fangoria. Identified for his offbeat but sensible strategy, he shares confirmed differentiation methods that assist companies stand out in any market.

Key Takeaways

Jesse Wroblewski highlights the significance of adopting a supervillain mindset to distinguish your model. He explains that smaller companies ought to use creativity and wit to compete with extra outstanding, established manufacturers moderately than attempting to outspend them. He emphasizes the worth of polarization in advertising and marketing, stating that being beloved by a number of is best than being mediocre to many. He additionally introduces his “universe of differentiation” idea, outlining sensible methods to face out in a crowded market.

Authenticity is essential for profitable differentiation, and types ought to align their distinctive promoting propositions with their core values and strengths.

Questions I ask Jesse Wroblewski:

[01:29] Are you able to elaborate on utilizing supervillains as function fashions in our advertising and marketing?
[03:20] When can polarization be helpful in advertising and marketing?
[06:16] There are quite a few Japanese references in your work. What attracts you to Japanese tradition?
[07:26] May you spotlight a number of of your 12 differentiation strategies?
[09:34] What’s extra vital to shoppers: being higher or completely different?
[11:56] How can conservative manufacturers embrace differentiation with out worry?
[13:02] What widespread traps do new shoppers fall into when attempting to distinguish?
[14:27] How does authenticity affect advertising and marketing, positively and negatively?
[16:12] How can we keep present with tendencies with out trying like we’re chasing each concept?
[18:43] What outdated advertising and marketing practices needs to be discarded instantly?
[21:04] The place can folks join with you or get your new e book, “Advertising For SuperVillains: Diabolical Recommendations on Differentiation, Decommoditization, and World Domination”?