Kreato: Better Operations and Data Management

Kreato is an organization based mostly in Colombia that prompts within the manufacturing sector, concrete manufacturing, to be extra precise. It was established in 2007 underneath the identify PRECOLOR S. A. Since then, the enterprise has been manufacturing high-quality prefabricated concrete merchandise. The corporate’s manufacturing facility has a manufacturing capability of over 10,000 sq. meters, the most important in Colombia. Nevertheless, with development got here rising pains—Kreato’s giant manufacturing capability got here with information administration struggles that started to point out as they scaled.

However general, Kreato’s essential aim was to create long-lasting buyer relationships and to enhance effectivity and collaboration. With that in thoughts, they knew they wanted to discover a CRM that would deal with all of their present and future wants.

Lack of Information Administration, Fragmented Information, and Lack of Transparency

Not way back, Kreato operated completely on Excel Spreadsheets and the gross sales reps’ reminiscences. Understandably, the corporate was lacking crucial info from their buyer interactions and related information about leads, alternatives, and buyer conduct. The corporate quickly realized that a central hub for all information was lengthy overdue.

“Every gross sales rep had their very own means of doing issues. The extra skilled ones had a really completely different gross sales type to newer reps, and due to that, the data got here to us in numerous methods.”

— SANDRA R., Industrial Coordinator, Kreato

Gross sales reps had been struggling to remain on prime of their interactions, and the handbook creation of gross sales charts, graphs, and reviews was resulting in inefficiency and a scarcity of transparency. These two components alone created limitations for Kreato’s to synchronize information throughout methods, automate information entry, and streamline processes.

The Sugar Components for Enhanced Information Analytics

With all these wants and hiccups, the corporate began researching appropriate options for his or her state of affairs: a CRM that would consolidate information, take away soils between departments, remove friction, and enhance operations. After intensive analysis, the corporate found SugarCRM’s gross sales automation resolution, Sugar Promote.

Sugar Sell allowed Kreato to hurry up segmentation and correctly quantify gross sales based mostly on the information the gross sales automation resolution captured. Furthermore, Kreato has additionally been capable of spot sure buyer shopping for behaviors based mostly on correct information.

“We’ve been capable of determine shoppers who quote quite a bit however don’t purchase. We are able to additionally see who we’re closing 50% of offers with. This info helps us act shortly when presenting new gives and deciding whom to focus on.”

— SANDRA R., Industrial Coordinator, Kreato

Publish-Implementation Success

Publish-implementation, Kreato has shortly noticed excessive adoption charges of the brand new resolution. In line with Sandra, Sugar’s flexibility and user-friendliness had been the main drivers for adoption.

With Sugar Promote’s assist, Kreato now has 100% protection of all its prospects and prospects. The corporate can now proactively schedule follow-up conferences on potential offers with none alternatives falling via the cracks. Sugar’s Smart Guides are additionally instrumental in growing information assortment flexibility.

Like all manufacturing enterprises, Kreato struggled with long sales cycles. Sugar’s Leads module, nonetheless, helped them keep on prime of complicated gross sales cycles, like these of tasks coming from the general public sector. With Sugar’s assist, all related info on bidding and providing platforms is now transferred into the Leads module, which classifies the chance lengthy earlier than Kreato establishes the primary contact.

Wrapping It Up

Sugar has just lately develop into crucial to Kreato’s operations. Since its implementation, the corporate has not solely managed its complicated gross sales cycles but additionally eliminated information inaccuracies, inconsistencies, and cross-departmental friction.

“Sugar tells us all the things. We’ve recognized greater than 8,800 alternatives via it.”

— SANDRA R., Industrial Coordinator, Kreato

For those who’d wish to be taught extra about Kreato’s success story, learn the complete case examine here.

Or, in the event you’d wish to learn to unlock your manufacturing enterprise’ development, along with The Producer, we consolidated the Unlocking Manufacturing Growth Whitepaper.

Mihaela Chiurtu
As a Advertising Content material Author, Mihaela is enthusiastic about branding, content material methods, and buyer interactions. When outdoors the workplace, Mihaela is a Netflix binge-watcher, skincare geek, and music lover.

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