(in the event you’re not too biased to see it)
Suppose again to a few of your extra important product failures. Assuming you probably did a retro, what did you conclude have been the first causes for the failure?
Within the warmth of it, I’m positive you believed you have been making all the suitable selections. You pulled and minimize the information. You interviewed customers. You designed options along with your consumer hat on, and your gross sales hat, and your assist hat, and your finance hat, and all the other hats.
So what occurred? I’d wager {dollars} to donuts that it got here right down to the dreaded B-word:
Bias.
Regardless of your greatest efforts, you have been blinded by bias. Bias clouded your judgment. Bias compelled you to make assumptions. Bias didn’t allow you to see the suitable reply. Bias bias bias.
Actually, I’m positive that’s all true.
And it’s precisely due to conditions like these that we’ve all been collectively taught that bias is dangerous. Certainly, bias is dangerous — a minimum of, usually, and in the event you don’t perceive it sufficient to benefit from it.
So the large query is — how can we use bias to our benefit on the planet of product?
Let’s talk about that in a narrative of excellent vs. evil.
