In the event you’re asking “Is SugarCRM the identical as Salesforce?”, the reply is not any. However these two buyer relationship administration (CRM) techniques have rather a lot in frequent.
Figuring out which one is finest for your small business will rely on what you’re in search of. In the event you’re trying to find an ideal worth CRM, SugarCRM’s Sugar Promote often is the Salesforce various that’s best for you.
That can assist you resolve, we’ve in contrast Salesforce versus SugarCRM.
SugarCRM vs Salesforce: Options Abstract
When evaluating Salesforce vs SugarCRM, a key distinction is that SugarCRM is often set as much as swimsuit groups with a minimum of ten customers. In distinction, Salesforce markets itself to companies of all sizes.
Nonetheless, this doesn’t imply which you could’t use Sugar as a small business. The entry-level subscription for SugarCRM’s Sugar Promote is cheaper than Salesforce’s Gross sales Cloud’s smallest choice. Sugar Promote’s most superior subscription can be extra reasonably priced than Gross sales Cloud’s nearest equal. So, whether or not you’re in search of a CRM for an e-commerce start-up or a longtime giant enterprise, SugarCRM could also be your most cost-effective choice.
In fact, pricing received’t be the one issue that determines the CRM you employ. Nonetheless, the fee is vital to contemplate when assessing how much value you will get from your CRM. Earlier than we go into every space in additional element, we’ve put collectively this desk that will help you evaluate SugarCRM and Salesforce options at a look:
SugarCRM’s Options
SugarCRM is made up of 4 core options:
- Sugar Market
- Sugar Promote
- Sugar Serve
- Sugar Enterprise
Sugar Promote slots conveniently into the SugarCRM ecosystem. Sugar options work collectively to generate a whole buyer relations administration expertise:
- Sugar Market is a advertising automation instrument that helps you analysis your shopper base, achieve visibility within the market, and generate new leads.
- Sugar Promote brings all buyer information into one place, with built-in reporting, gross sales forecasting, product catalog and quote administration, and enterprise course of administration (BPM) options.
- Sugar Serve makes customer support easy with at-a-glance customer support histories and handy self-serve portals.
- Sugar Enterprise gives the facility and ease of use that Sugar is understood for in an on-premises package deal supporting greater ranges of customizability and management
Each a part of the SugarCRM ecosystem works seamlessly as a standalone unit or as a part of the entire. Useful SugarCRM options assist customers to
When you get the hold of Sugar Promote—and Sugar University will help you learn the ropes in a rush—you’ll discover different Sugar options a lot simpler to make use of.
SugarCRM vs Salesforce: Pricing
As of June 2024, SugarCRM’s Sugar Promote is cheaper than Salesforce’s Gross sales Cloud throughout virtually all tiers.
Beginning at simply $19 USD per 30 days per person, Sugar Promote offers small groups of 3-5 entry to the options they want and permits them to simply improve as soon as they scale.
When evaluating SugarCRM with Salesforce, it’s vital to take a look at the costs of all options throughout the ecosystems. For example, Salesforce’s Advertising and marketing Cloud begins at $1,250 USD per group per 30 days (billed yearly). For comparability, Sugar Market begins at $1,000 per 30 days for 10k contacts with limitless customers (billed yearly).
Whereas you need to use separate parts of SugarCRM and Salesforce, many enterprise homeowners worth protecting all the pieces in the identical ecosystem. Subsequently, it’s clever to match costs of the totally different options you might use (now or sooner or later) along with Sugar Promote.
To precisely assess prices, you additionally want to pay attention to hidden costs. With Salesforce, for instance, you may be accountable for upcharges for system utilization (reminiscent of API calls). Choosing a non-compatible CRM vendor comes with dangers, so take your time when selecting in order that you recognize what you’re getting and what you’ll be paying for.
SugarCRM vs Salesforce: Ease of Use
Once you use Sugar Promote you possibly can put important enterprise processes on autopilot utilizing handy drag-and-drop visible design interfaces. Complementary options like SugarBPM take away obstacles to success by turning difficult workflows into interactive diagrams. Simple-to-understand icons signify particular actions, which optimize advanced resolution cycles utilizing highly effective predetermined guidelines and next-best actions.
Sugar Promote advantages from wonderful person expertise (UX). With its user-friendly interface, as quickly as you log onto your dashboard, you will note a breakdown of service, gross sales, and advertising marketing campaign information, all organized on a clear, white background. Updates and messages pop up instantly so you may get to work on essentially the most urgent points straight away.
Gross sales representatives utilizing the Sugar Promote system achieve prompt entry to buyer histories, hierarchies, and protection. Sugar Promote is simple for gross sales representatives to make use of this information to offer every shopper with a customized expertise, leading to what each group strives for,elevated buyer satisfaction.
Due to a user-friendly interface, managers can troubleshoot issues extra shortly, utilizing course of monitoring and audit instruments. Visible snapshots of ongoing gross sales workflows turn out to be useful at conferences as a result of they make your gross sales course of a lot simpler to elucidate. Buyer histories are additionally simple to find and navigate, so representatives know precisely what to say at any given second. In a nutshell, Sugar has workflow comfort down pat.
SoftwareReviews discovered that SugarCRM provided a greater product expertise on cell and higher ease of administration than each Salesforce and HubSpot.
SugarCRM vs Salesforce: Buyer Assist
Sugar Promote doesn’t disappoint within the customer support and assist division, both.
All Sugar prospects get a free customer-facing self-service portal stocked with self-help paperwork. Due to its open-source origins, SugarCRM additionally has a devoted neighborhood whose members provide enthusiastic assist to CRM freshmen. SugarClub is house to person boards, stay and on-demand coaching lessons, and a ton of academic sources. Plus, SugarCRM’s support page makes it simple for any person to submit a case if wanted, or search by means of useful articles.
Sugar additionally gives different helpful buyer assist instruments like responsive cellphone assist, stay chat, and troubleshooting through e-mail. The extent of assist accessible will rely on every buyer’s chosen Sugar product.
Sugar gives flexible support options:
- Primary – 8×5 regional e-mail assist
- Commonplace – 12×5 (i.e. enterprise hours, Monday-Friday) regional e-mail and cellphone assist
- Enhanced – 12×5 regional assist, stay chat availability, and a precedence cellphone queue
- Premium – 24×7 world assist (for P1 circumstances), entry to multi-region assist, precedence case routing, and a devoted senior assist workforce
Primary Assist is included with Sugar Promote Necessities. Commonplace Assist comes free with Sugar Promote Superior, whereas Enhanced Assist is a part of Sugar Promote Premier. Those that want to obtain extra assist than their Sugar Promote package deal have the choice to buy Enhanced or Premium Assist individually.
As for Salesforce, it additionally gives tiered ranges of customer support assist. Common customers, or Commonplace Assist Clients, can name throughout enterprise hours. Commonplace Assist Clients additionally solely obtain cellphone assist for what Salesforce calls Severity 1 points which embrace:
- “Crucial manufacturing problem affecting all customers.”
- “System unavailability and information integrity points with no workaround accessible.”
This implies severe points like “main performance” being impacted, “important efficiency degradation”, or time-sensitive “requests for function activation or an information export” require customers to open a assist case and watch for a reply whereas key options are unusable. Salesforce’s Premier Assist Clients can get cellphone assist 24/7, however they don’t take pleasure in the advantages of a devoted account supervisor who is aware of their account in and out.
Buyer expertise is one other space the place SugarCRM was rated extremely by SoftwareReviews in its 2024 CRM Midmarket Emotional Footprint. SugarCRM got here out prime for general service expertise, in addition to being essentially the most clear and caring.
SugarCRM vs Salesforce: Integrations
Sugar works fantastically with a variety of different integration capabilities, together with Slack, social media channels like Twitter/X and LinkedIn, telephony apps reminiscent of Cisco Webex and GoToMeeting. In the meantime, SugarCRM’s monetary information streams effortlessly into Sage Intacct and QuickBooks.
A lot of SugarCRM’s built-in connectors (reminiscent of OneDrive, SharePoint, Microsoft Outlook, Gmail) are both distinctive to Sugar or uniquely free. Whereas some CRM suppliers cost for these integrations, Sugar doesn’t.
As well as, Sugar’s open API and SDK means you possibly can lengthen its person interface based on your small business’s bespoke wants. With the facility in your palms, you possibly can customise SugarCRM in any method you need.
SugarCRM additionally gives its subscribers an omnichannel buyer relations administration expertise. It has a handy cell app, so gross sales representatives can work on smartphones and tablets in addition to laptop computer or desktop computer systems. And with handy Geo Mapping capabilities and offline mode, representatives can map and attend conferences with ease. To place it merely: Sugar Promote makes it a breeze to work on the go.
We even have a ton of inbuilt connectors which might be freed from cost that our rivals don’t have or cost for. Like OneDrive, SharePoint, Outlook/Gmail, and so on.
Doesn’t make sense to give attention to distant work a lot for gross sales reps. I’d give attention to mobility on the highway for conferences, and so on. We even have handy geomapping capabilities and offline mode to allow them to map and attend conferences with ease.
SugarCRM vs Salesforce: The decision
SoftwareReviews named SugarCRM as a 2024 Leader in Customer Relationship Management – Midmarket, with Sugar outranking Salesforce (and HubSpot and Microsoft Dynamics 365) throughout buyer expertise, product expertise, and technique and innovation.
A constant PCMag Business Choice Award winner for reliability, satisfaction, and tech assist, Sugar Promote’s highly effective options ship in so some ways: they’re simple to make use of, a central a part of the broader SugarCRM ecosystem, have a logical workflow, and combine easily with different instruments.
Lastly, Sugar’s customer support workforce responds shortly to queries, assuaging minor technological complications in minutes.
Candy by title and candy by nature, Sugar Promote is a superb ingredient for CRM success.
FAQs
Does SugarCRM combine with Salesforce?
Sugar Market can natively combine with third-party CRMs together with Salesforce, Microsoft Dynamics, Infor, Sage, NetSuite and Bullhorn. In fact, Sugar Market additionally integrates with Sugar Promote as a part of the broader SugarCRM ecosystem.
What’s the distinction between SugarCRM and Salesforce?
SugarCRM is out there on the cloud or through on-premises deployment, when you can solely entry Salesforce on the cloud.
Whereas they’re each standard CRMs with wider ecosystems, solely SugarCRM offers companies the choice of getting an on-premises CRM or a hosted CRM.
How a lot is SugarCRM vs Salesforce?
As of June 2024, SugarCRM’s Sugar Promote begins from $19 USD per person per 30 days whereas Salesforce’s Gross sales Cloud begins from $25 USD per person per 30 days. General costs fluctuate primarily based on package deal sort and what number of different parts of the ecosystem a enterprise requires (e.g. Sugar Serve vs Service Cloud, Sugar Market vs Advertising and marketing Cloud, and so on.).
For extra info on the price of SugarCRM, go to SugarCRM’s pricing page.
Desirous about studying much more about SugarCRM vs. Salesforce and the way seamless a swap between the suppliers may be? Obtain our information, “Switching from Salesforce to SugarCRM”.

Emily Jahn
Emily is the Supervisor of Content material Advertising and marketing at SugarCRM with years of expertise working within the SaaS business. Her robust fits embrace long-form and short-form content material creation, Search engine marketing-optimized writing, and editorial planning and promotion. When she’s not studying, writing, or modifying, Emily enjoys all the pieces the surface world has to supply—mountaineering, tenting, backpacking, and most significantly, snowboarding!