The Top Search Engines in 2024 [Including 17 Google Alternatives]

Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.

Commanding almost 92% of the worldwide search market share, Google is the place most of us focus our search engine marketing.

However that market share additionally makes it rather a lot more durable to hold on to high-ranking search engine results pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to achieve the hundreds of thousands of people that use different search engines like google.

Particularly now that AI-powered search engines like google have fairly actually entered the chat, there’s renewed curiosity in non-Google search engines like google for each customers and SEOs. (And in case you’re a marketer on the lookout for some ground-up help on methods to get began with website positioning — we’ve got a pack for that.)

Observe: To compile this checklist, I regarded on the worldwide market share of search engines like google on desktop and cell from June 2023 to June 2024.

I averaged every search engine’s market share over 12 months with information from Statcounter GlobalStats, until in any other case famous.

1. Google

Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to achieve the opposite 40%.

It’s the logical place to begin for advertising and marketing, working paid advertising and marketing campaigns, and creating natural site visitors methods.

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However take into account that Google‘s algorithm works to meet customers’ wants straight on Google in order that they need not click on any hyperlinks. Options like this, plus Google’s recognition, would possibly make it laborious so that you can seize as a lot web site site visitors as you need.

Google just lately rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.

Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.

Regardless of Google’s dominance, there’s loads of different search engines like google — and doubtlessly a big viewers for entrepreneurs and SEOs seeking to increase their viewers.

We rounded up 17 different search engines like google, together with a number of powered by AI, as alternate options to Google.

Different Search Engines

2. Microsoft Bing

Microsoft Bing trails at a distant second with an total common of three.23% of the market share worldwide and simply 0.55% on cell. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look much like Google’s, with the identical classes and an analogous white background, with blue hyperlinks and inexperienced URLs.

Bing moreover presents Microsoft Rewards, a program that offers you factors whenever you search or store on the engine. You possibly can redeem these factors for present playing cards, nonprofit donations, and extra.

Bing additionally just lately added an AI part, referred to as Copilot, which summarizes search outcomes for you.

Nevertheless — this can be a fairly vital “nevertheless” for entrepreneurs and SEOs who depend on natural site visitors — the direct hyperlinks are more durable for customers to search out and the primary hyperlink it offered was to a distinct touchdown web page than the one linked above.

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Copilot tries to be encouraging in regards to the probability of the latest Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.

3. Yahoo!

Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! continues to be one of many extra fashionable alternate options to Google, with simply over 1.16% of the worldwide market share.

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Yahoo! is powered by Microsoft Bing, so search outcomes are comparable. Its search outcomes web page has a minimalist, text-heavy interface.

Nevertheless, it is nonetheless an vital search engine in its personal proper, with over 4 billion month-to-month customers in 2023.

4. Yandex

In some native markets, smaller search engines like google go head-to-head with Google — and win.

Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its residence nation, that skyrockets to almost 71%. (Google holds the quantity two spot.) If you happen to do enterprise globally and need to attain Russian clients, there are some things to remember.

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For instance, Yandex has many high quality indicators, or badges, that it could actually show alongside search outcomes. One of the outstanding is the positioning high quality index (SQI), which signifies how helpful your web site is to customers.

Like Google, Yandex considers whether or not a consumer’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a web site area.

It’s not marketed wherever on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.

5. DuckDuckGo

If you happen to‘re uneasy about focused advertisements or don’t need your search information saved, you would possibly wish to attempt DuckDuckGo, which touts itself as “the search engine that doesn’t monitor you.”

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It additionally doesn’t acquire or retailer any data, so you’ll be able to seek for sneakers with out being bombarded by subsequent Macy‘s advertisements. It’s price noting there are nonetheless advertisements on DuckDuckGo — simply not customized ones.

DuckDuckGo has a clear interface that makes it simple to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers change into extra involved about privateness.

6. Baidu

Baidu is China’s largest search engine, capturing 52.15% of China’s search market.

The search engine is in Mandarin, however in any other case appears much like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.

If you happen to’re seeking to attraction to the Asian market, Baidu is an efficient choice to think about.

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Nevertheless, the search engine censors sure photographs and blocks pro-democracy web sites. If you happen to’re evaluating search outcomes, you’ll discover a extra complete outcomes checklist on Google.

7. Ask.com

Ask.com, previously often known as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.

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Ask.com’s interface is much like Yahoo!’s, with information below the search bod. Nevertheless, in contrast to Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.

8. Naver

Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is solely in Korean, with no English model.

Greater than a easy search engine, Naver customers can entry information content material, search options, and extra.

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Though it’s in Korean, I used Google Translate to view the touchdown web page in English.

Notably, Naver is a localized search engine, that means that it doesn’t crawl and catalog the complete web.

If you happen to’re focusing on the South Korean market together with your content material, ensure your SEO matches the factors of South Korea’s second-most fashionable search engine.

9. Ecosia

Ecosia is “the search engine that crops bushes.” For each search a consumer makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its earnings to plant bushes in weak areas.

To this point, Ecosia has planted almost 210 million bushes and devoted one other 85 million euros (about $92 million) to local weather motion.

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Observe to entrepreneurs: Ecosia’s sponsored spots push your content material almost beneath the fold.

Ecosia is hottest in its residence nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.

10. AOL

AOL, previously often known as America On-line, is each a web based media firm and a search engine. The interface contains a search bar and nationwide information articles, together with native information and climate.

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AOL’s search outcomes web page may be very ad-heavy — you’ll should look beneath the fold to see your outcomes.

Most of AOL’s site visitors is generated from the USA, but it surely’s on the decline, at solely 0.09% of the market.

11. Internet Archive

Web Archive is a distinct type of search engine. As its identify implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and many others.

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As a substitute of trying to rank on this search engine, customers can join a free account and add their content material to the archives.

Most of Web Archive’s viewers is positioned in the USA. Nevertheless, the search engine is gaining recognition in different nations, similar to Nice Britain and India.

12. Yep

The favored SEO tool Ahrefs launched Yep, an AI-powered search engine, in 2022.

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Yep’s enterprise mannequin distinguishes it from the remaining. It shares 90% of its advert income with content material creators in an effort to encourage extra individuals to share their data and high-quality content material.

13. Brave Search

Of the half a dozen or so AI-powered search engines like google I examined for this text, Courageous was certainly one of my favorites. In our personal analysis, it was the AI search engine of selection, most well-liked by 8% of respondents.

Courageous’s default settings don’t embrace AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.

It has a clear interface and a few of the most enhanced privateness options of any search engine on this checklist. It blocks advertisements and cross-site cookie monitoring, and it doesn’t acquire any information about its customers.

HubSpot’s analysis means that might be key to capturing common AI search customers — privateness and safety have been among the many prime considerations, and 1 / 4 of respondents mentioned they’re solely possible to make use of AI search engines like google if their considerations are addressed.

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Courageous’s search outcomes have been impressively thorough. Once I requested for assist writing a listicle about search engines like google, it started with the historical past of search engines like google — but it surely nonetheless gave me related details about present search engines like google.

14. Andi

Andi has a vertically break up interface, with the standard AI search engine chat field on the left, and sources on the precise. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of essentially the most related outcomes.

Seeing acquainted, credible sources might alleviate client nervousness round AI. Getting incorrect data was the highest concern cited in latest HubSpot analysis..

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15. Perplexity AI

Perplexity has gotten quite a lot of buzz in 2024. It has an analogous design to different AI search engines like google, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply whenever you hover over them — important to make sure that you’re not falling prey to misinformation.

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HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most fashionable AI search engine, most well-liked by 5% of all respondents.

16. Phind.com

Phind.com payments itself as “a solution engine” designed particularly for builders. It nonetheless does a high-quality job dealing with the extra mundane queries, however in case you need assistance getting “from thought to working product,” this search engine was constructed for you.

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17. You.com

You.com has 4 assistants to select from to help a wide range of extra sophisticated queries: Good, Genius, Artistic, and Analysis.

I attempted out the Analysis assistant to see if it might suggest some status dramas for me.

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It ready an simply skimmable report that started, “In case you are a fan of status dramas, you might be possible on the lookout for TV reveals that provide high-quality storytelling, complicated characters, and infrequently, a cinematic really feel.”

The outcomes included the same old suspects (The Wire, Sopranos), but in addition a couple of more moderen recs (The Crown, Succession).

It additionally has 15 AI fashions to select from — in case you’re an AI fanatic, that is the one to make use of. You possibly can choose from completely different variations of GPT, Gemini, Claude, and others.

18. Komo

I requested Komo to inform me about HubSpot’s website grader, and it rapidly summarized it, calling it “a robust and complete instrument” (cease it, we’re blushing).

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Like different AI search engines like google, it has bibliography-style citations that make it simple to kind truth from fiction.

Rising Search Engine Traits

Social Media Search

TikTok and YouTube aren’t search engines like google per se, however take into consideration how usually you utilize their search features.

Current HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for data. That’s greater than another search engine besides Google.

Meta, which owns Fb, Instagram, and WhatsApp, has already included its proprietary AI search into all three platforms.

Google Updates

Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, usually AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has enormous implications for the trade.

“First, Google is sending a powerful sign that content material written by people is preferable to content material by computer systems. (Ironic, given just about the entire SERPs are algorithmized.)”

Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete method to web site efficiency.

“This replace prioritizes user-first content material over keyword-first content material,” Sellers explains. “With this in thoughts, SEOs needs to be taking a look at their web site as a complete and ensuring they’re creating useful, dependable content material for his or her customers — not for search engines like google.”

Suppose Past Google

Finally, it is important to think about different site visitors alternatives apart from Google when creating an website positioning technique.

By diversifying your sources, you’re extra more likely to seize the primary web page on SERPs, and also you’re in a greater place to discover a actually superb target market.

This text was initially revealed in September 2018 and has been up to date for comprehensiveness.