Content material entrepreneurs searching for article or video concepts in August 2024 can commemorate the Nationwide Basketball Affiliation and Alfred Hitchcock or acknowledge dad and mom, celebrants, and problem seekers.
Content marketing is the act of making, publishing, and selling content material to draw, interact, and retain clients. It really works as a result of articles, videos, or podcasts are a low-risk approach for consumers to have interaction with a enterprise and, in flip, create a way of reciprocity that leads them to buy.
The one bother is that entrepreneurs require a gentle stream of subjects. Thankfully, what follows are 5 content material advertising and marketing concepts your organization can use in August 2024.
NBA Turns 75
The NBA is celebrating its seventy fifth anniversary in August 2024.
The Nationwide Basketball Affiliation turns 75 on August 3, 2024, creating a chance for content material entrepreneurs to attach certainly one of America’s hottest sports activities to their manufacturers and merchandise.
Invented in 1891 at Springfield School in Massachusetts, basketball shortly gained reputation, a lot in order that by 1946 two rival leagues had emerged: the Nationwide Basketball League and the Basketball Affiliation of America.
After a couple of groups — together with the forerunner to the Lakers — left the NBL for the BAA in 1948, merger talks started. The consequence was the NBA, launched in August 1949 by combining the 17 groups from the 2 leagues.
Content material entrepreneurs at ecommerce outlets, physical-store chains, and direct-to-consumer manufacturers might write concerning the historical past of the NBA, basketball as a sport, or “hoops” tradition.
For instance, the DTC model TruHeight makes dietary gummies and capsules, protein shakes, sleep aids, and different merchandise geared toward wholesome progress and growth in teenagers and youngsters. The model might lengthen its mission by publishing a sequence of articles about basketball’s health advantages.
Pleased Birthday, Alfred Hitchcock
Grasp director Alfred Hitchcock was born in August 1899.
Born on August 13, 1899, in London, England, Alfred Hitchcock would turn out to be one of many movie business’s most celebrated administrators. The “Grasp of Suspense” was finest recognized for the “Rear Window” (1954), “Vertigo” (1958), and “Psycho” (1960).
Celebrating Hitchcock’s birthday through content material advertising and marketing might assist shops with merchandise associated to the movie or leisure business. However different on-line retailers may profit, too.
An attire model might give attention to vogue in Hitchcock’s films. A house decor store might handle their set designs, and a pet provide firm might launch a contemporary critique of “The Birds” (1963).
Dad or mum-focused Again-to-school
How a few back-to-school sale for fogeys?
The back-to-school buying season is among the many retail business’s excessive holidays. Mother and father purchase all the things from pencils and pants to computer systems and automobiles for his or her kindergarten to college-aged college students.
Sadly for retailers, most of these purchases will come at discounted costs. Based on the Nationwide Retail Federation, roughly 68% of back-to-school consumers in 2024 will buy on-sale gadgets.
Another strategy could possibly be to focus on “back-to-school” content material at dad and mom. Listed here are some instance article titles.
- Sporting items retailer: “Health Routines for Mother and father with Faculty-aged Youngsters”
- Store promoting organizers: “25 Decluttering Suggestions whereas the Youngsters Are in Faculty”
- Kitchen gadget store: “Meal Prep Hacks for Busy Mother and father”
Labor Day Planning Guides
Williams-Sonoma makes use of recipes to advertise Labor Day.
Content material advertising and marketing is particularly efficient when it’s helpful or useful. A enterprise builds connections with consumers when it helps them study a talent or overcome an issue.
Labor Day falls on Monday — September 2 in 2024. Many shoppers will benefit from the lengthy weekend by tenting, taking a highway journey, or internet hosting a celebration.
Entrepreneurs can provide useful content material that improves, simplifies, or organizes these experiences — whereas connecting with merchandise out there for buy.
For instance, Williams-Sonoma revealed a recipe set known as “A Labor Day Cookout to Bear in mind.” The recipes describe a three-course meal with bruschetta, grilled hen, and blueberry-lavender cheesecake for dessert.
A lot of the particular person recipes suggest William-Sonoma merchandise, resembling a meals thermometer for grilling and a set of stackable bowls.
Difficulty a Problem
Take a play from the health business’s ebook and difficulty a problem in August.
In 2019, entrepreneur and podcaster Andy Frisella challenged his viewers to take part in a “transformative psychological toughness program” known as the “Arduous 75 Problem.”
Over 75 days, individuals obey a algorithm with out exceptions or compromises. This features a day by day routine of two 45-minute exercises, a strict food plan, ingesting a gallon of water, and studying no less than 10 pages of a motivational book.
In August 2024, content material entrepreneurs can borrow Frisella’s concept and problem clients on subjects associated to companies’ services or products. Listed here are some instance challenges.
- Sustainable dwelling for retailers promoting recycled merchandise or eco-friendly gadgets.
- Yard makeover for outlets targeted on crops, gardening provides, energy instruments, and outside furnishings.
- Wholesome cooking for shops providing kitchen tools or meals field subscriptions.
The challenges could possibly be contests, too, with individuals producing social media posts for added publicity.
