How An Instagram Influencer With Over 2 Million Followers Made $0 From Her Failed Product Launch (Warning). | by Michael Lim | The Startup | Jun, 2024

Meet Arianna Renee.

She’s an influencer with over 2.6 million followers on varied platforms.

In March 2019, she determined to monetize by launching a clothes line. She poured hundreds into photoshoots and fashions and employed a studio for the day.