The Duct Tape Advertising Podcast with John Jantsch
On this episode of the Duct Tape Advertising Podcast, I interviewed Atiba de Souza, a celebrated marketer identified for his experience in video content material and human connections. As the top of a video advertising and marketing company for Docs, Atiba de Souza combines his deep understanding of human relationships with cutting-edge advertising and marketing methods. His entrepreneurial journey, which incorporates managing gyms, a bakery, and meals service firms, gives him with a singular perspective on enterprise and advertising and marketing.
Throughout our insightful dialog, we mentioned the rising idea of ‘clever content material splintering’ and explored how repurposing video content material can maximize your advertising and marketing efforts. Atiba de Souza shared his systematic strategy to breaking down long-form movies into participating short-form content material that resonates with totally different viewers segments. We additionally mentioned the function of AI in enhancing the effectivity of content material creation and repurposing, in addition to the significance of authenticity in video advertising and marketing.
Key Takeaways
‘Splintering’ is the brand new ‘Repurposing’.
Atiba de Souza emphasizes the transformative energy of clever content material splintering. He explains that understanding your viewers’s wants and preferences is essential in figuring out which components of a long-form video will resonate with them. By specializing in these key segments, businesses can create impactful short-form content material that drives engagement and builds belief.
He additionally highlights the function of AI instruments in streamlining the content material repurposing course of. These instruments can help in formatting and structuring content material for numerous platforms, making certain that the repurposed content material maintains its relevance and enchantment throughout totally different channels. Nevertheless, he stresses {that a} deep understanding of content material principle and technique is crucial for successfully using AI.
‘Authenticity’ as he calls it. An overused however important idea, is a central theme in his strategy to video advertising and marketing. He believes that being real and relatable on digicam is extra vital than striving for perfection. This authenticity helps construct a robust reference to the viewers, fostering belief and credibility.
Lastly, he underscores the significance of getting a structured editorial calendar for content material creation. By planning and batching video manufacturing, entrepreneurs can guarantee a constant move of high-quality content material that aligns with their general advertising and marketing technique. This strategy not solely simplifies the content material creation course of but in addition enhances its effectiveness in reaching and interesting the audience.
Questions I ask Atiba de Souza:
[02:04] Would you agree that video is the proper medium for repurposing?
[03:14] Precisely how does ‘Splintering’ work?
[04:45] How do you start with intentional scripting?
[06:27] What are some present tendencies we’d like to pay attention to?
[08:08] Is it doable to overproduce a video?
[10:00] What’s an editorial calendar?
[13:24] What’s AI’s function in content material, and what function do you imagine might be left for people to play?
[15:52] What function does that play in repurposing?
[18:31] Is there someplace you’d like individuals to attach with you discover out extra about your work?
Extra About Atiba de Souza:
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