What Works Best in Today’s Market?

The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content material platform aimed toward fixing entrepreneurs’ largest ache factors in distribution, attain, and viewers engagement. Jonathan Gandolf’s profession has spanned craft beer to digital advertising and marketing, resulting in his present enterprise which is usually described because the “Spotify for B2B content material.”

Content material is King, Content material is air, What’s content material now? Throughout our insightful dialog, we mentioned the dynamic world of content material advertising and marketing, specializing in the contentious debate between gated and ungated content material. He shared useful insights from his intensive expertise, offering actionable methods for a way companies can successfully use content material to have interaction their viewers and drive conversions.

Key Takeaways

Jonathan Gandolf emphasizes that content material should educate and entertain to construct belief and engagement, noting that ungated content material is 26% extra participating than gated content material. He highlights AI’s position in enhancing content material creation and distribution efficiencies, whereas additionally underscoring the irreplaceable worth of human expertise and knowledge. Though he sees strategic worth in often gating content material to supply custom-made experiences, he advocates primarily for ungated content material to draw real viewers interplay.

Questions I ask Jonathan Gandolf:

[02:50] What’s the state of content material immediately?

[04:33] Inform us concerning the affect of AI and content material creation?

[07:54] What’s your tackle the simplest technique to distribute content material?

[12:12] The place is generative search main us?

[13:13] How do you strategy attribution?

[15:52] Is there someplace you’d like folks to attach with you discover out extra about your work?

Extra About Jonathan Gandolf:

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