This July gives loads of content material subjects due to Independence Day and the Summer time Olympics in Paris. However even much less obvious concepts — must-have gadgets, humor, giveaways, junk meals — could make for compelling content material.
Content marketing entails creating, publishing, and selling articles, movies, and podcasts to draw, have interaction, and retain clients. It’s essential for SEO, social media advertising and marketing, and extra.
Sadly, developing with new content material subjects month in and month out generally is a job. What follows are 5 concepts for July 2024.
Summer time Product Tutorials
In some ways, July within the Northern Hemisphere is summer time itself.
Celebrations comparable to U.S. Independence Day on July 4, with picnics, parades, fireworks shows, and group occasions, make us all really feel like summer time has arrived.
The climate calls us outdoor, making July a wonderful time to publish summer time product tutorials, exhibiting consumers tips on how to use your corporation’s gadgets to work or play within the solar.
The Dwelling Depot sells merchandise to construct raised backyard beds, as defined on this tutorial.
Contemplate The Dwelling Depot. The corporate’s ecommerce web site has a do-it-yourself challenge part, full with video tutorials explaining a challenge and the merchandise. Examples embrace the constructing of backyard beds, playground tools, and extra.
This idea may work for a lot of merchandise.
Should-have Gadgets
Not each product wants a tutorial. Figuring out tips on how to use Velcro from The Dwelling Depot in a backyard challenge is perhaps useful, however directions usually are not required for on a regular basis gadgets.
Mr. Porter addresses why its sneakers are vital.
Take sneakers, for instance. Content material entrepreneurs may strive a “must-have” article or video, such because the article from clothier Mr. Porter, “5 Should-Have Sneakers For Stepping Out In Type This Summer time.”
Vital article places an editorial spin on product suggestions. The Mr. Porter article begins with a quick introduction, making the case for summertime sneakers.
“Summer time dressing is all about enjoyable and experimentation. It’s about attempting new issues and breaking out of the model consolation zone we’ve been caught in by means of winter.”
Every of the 5 suggestions consists of vivid descriptions and pictures, emphasizing the shoe’s design parts and flexibility. That’s crucial, provided that the costs are upwards of $990 a pair.
Should-have content material is helpful for organic search rankings, social media posts, and email newsletters.
Listed below are hypothetical examples:
- “10 Should-have Instruments for the Excellent BBQ,”
- “5 Should-have Hats for Summer time Solar,”
- “10 Should-have Clothes for Trendy Summer time Soirees.”
Worldwide Joke Day
July 1, 2024, is Worldwide Joke Day. This pseudo-holiday reminds us to have fun humor and laughter. It encourages of us to share jokes, puns, and humorous tales with buddies, household, and even strangers.
Inform just a few jokes on July 1.
Jokes are prime, entertainment-focused content material advertising and marketing. Contemplate assembling jokes endemic to your trade or merchandise. Then publish them in a weblog submit, newsletters, and social media.
Jokes are an exception to avoiding AI-generated content material. Listed below are 5 ChatGPT-produced jokes (with minor edits) for this text.
- In our retailer, we promote feelings — primarily frustration and impatience.
- I attempted to purchase a camouflage shirt on-line however couldn’t discover it.
- I ordered a hen and an egg from Amazon. I’ll let you already know which comes first.
- I purchased a belt on-line. It was a waist of cash.
- Why don’t internet buyers get misplaced? They observe their carts.
Nationwide Give One thing Away Day
The objective of ecommerce content material advertising and marketing is to promote merchandise. However an excessive amount of promoting will be counterproductive. An exception could possibly be Nationwide Give One thing Away Day on July 15, 2024, when entrepreneurs can mix charity giving with a gross sales promotion.
Use Nationwide Give One thing Away Day for charitable giving.
Right here is the thought.
- Determine a charity that is sensible for your corporation.
- Join with the charity for a sales-based contribution, comparable to 5% of income on July 15.
- Interview of us on the charity about their work and influence.
- Produce an article, video, or podcast of the interview.
- Run advertisements and public-relations campaigns to advertise the occasion.
Junk Meals Day
Content material can promote junk meals or discourage it.
Nationwide Junk Meals Day on July 21, 2024, permits content material entrepreneurs to reward the enjoyable of junk meals or the other, wholesome consuming.
Content material about wholesome consuming and existence may embrace:
- Energy tools retailer’s e-newsletter: “Wholesome Lunchbox Ideas for Building Execs.”
- Kitchen store’s weblog: “From Junk to Pleasure: Remodel Meals with Wholesome Elements.”
- Attire model’s podcast: “Costume for Success: 10 Nutritious Ideas for a Busy Way of life.”
Conversely, content material advertising and marketing may reward the momentary enjoyment of junk meals. Listed below are extra examples.
- Energy tools retailer: “Break Time Bliss. 35 Junk Meals Picks for Hardworking Builders.”
- Kitchen store’s weblog: “15 Forbidden Meals for Nationwide Junk Meals Day.”
- Attire model’s podcast: “Trendy Snacks for Nationwide Junk Meals Day.”
