AdLib Media Group, a supplier of demand-side advert platform applied sciences, is partnering with Kargo to enble its shoppers to acces Kargo’s suite of promoting know-how and distinctive codecs to launch high-impact advert unit campaigns by way of AdLib.
Kargo delivers advert experiences throughout a number of screens. Collectively, AdLib’s insights into various audiences and Kargo’s “Inventive Composer” know-how will permit shoppers to craft memorable advert experiences, broadening the attain and affect of their promoting efforts.
“We’re excited to associate with AdLib to not solely increase our market presence but in addition additional our mission to democratize entry to cutting-edge promoting applied sciences,” stated Michael Shaughnessy, chief working officer of Kargo, in an announcement. “It permits us to serve a variety of advertisers, from small companies to giant enterprises.”
“We’re thrilled to make Kargo’s excellent inventive capabilities accessible to our shoppers,” stated Mike Hauptman, founder and CEO of AdLib Media Group, in an announcement. “This partnership will permit our shoppers to simply create and handle high-impact adverts optimized for engagement and effectiveness, enhancing their digital promoting methods.”
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