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The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Larry Kim, founder and CEO of Prospects.AI – a primary occasion, web site customer identification and remarketing pixel. Additionally founding father of WordStream – supplier of Google and Fb advert administration software program for tens of 1000’s of consumers globally. By way of his insights and expertise, Larry reveals the way forward for advert concentrating on and the function of remarketing within the put up third occasion information period.

Key Takeaways

Larry Kim, CEO of Prospects AI, emphasizes the evolving panorama of remarketing, highlighting the significance of leveraging first-party information and adapting to adjustments in privateness laws. By embracing instruments like Prospects AI and prioritizing clear information practices, companies can navigate privateness issues whereas driving efficient remarketing campaigns. Larry’s insights underscore the importance of staying proactive and leveraging revolutionary applied sciences like AI to attach with audiences in at present’s dynamic advertising and marketing setting.

Questions I ask Larry Kim:

[00:54] Are you continue to concerned with WordStream?

[01:28] When leaping ship did you’ve a enterprise thought in thoughts or did you come across the chance?

[02:05] Within the Advert world, what precisely is Remarketing?

[02:56] When it got here to ROI, how efficient was retargeting throughout your WordStream days?

[04:11] When it got here to Remarketing what modified, particularly with pixels and privateness?

[06:11] What’s the stage of degradation for Retargeting as we knew it?

[08:10] When large corporations is available in and kill third occasion information, does that scale back or enhance their income?

[11:37] Would you agree that Retargeting made entrepreneurs a bit of lax and lazy?

[16:12] How do you simply clarify the expertise of Remarketing?

[17:09] Do you see any developments or applied sciences that you just suppose are going to additional impression this house?

[18:33] Does buyer.ai combine with any CRM?

[19:09] If any person wished to search out out a bit of extra, how would they discover and get began with a instrument like yours?

Extra About Larry Kim:

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This episode of The Duct Tape Advertising and marketing Podcast is dropped at you by ActiveCampaign

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