For those who’re like me and waste far an excessive amount of time on Instagram, you’re effectively acquainted with the phrase “hyperlink in bio.” So why does seemingly everybody use a linktr.ee URL, and what’s Linktree precisely?

On this put up, I’ll inform you every part value realizing as you determine whether or not to make use of Linktree or its alternate options. I’ll additionally offer you recommendation on how finest to make use of Linktree for social media advertising and marketing and extra.
Right here’s precisely what I’ve in retailer:
What Is Linktree?
Linktree is a software for creating a personalised hyperlink that acts as a menu — in different phrases, a web page that lists a number of different hyperlinks of your selection. There’s a free plan and a paid plan. Folks usually put a Linktree hyperlink of their profile description on Instagram, LinkedIn, Fb, TikTok, and different social networks. Customers click on it to navigate to a homepage, store, different accounts, and extra.
With over 40 million customers, Linktree is a massively common fixture on social media profiles. I’ve observed it within the Instagram bios of everybody from small enterprise house owners to A-list celebrities. If you need your followers to navigate to your Patreon, enterprise webpage, ecommerce web page (e.g., Amazon, Etsy), podcast, or one other social media platform, Linktree is ideal.
How Does Linktree Work?
First, join a Linktree account. Second, specify the hyperlinks you need to share along with your followers. Linktree creates your private mini-website to share these hyperlinks. Third, add some stage of customization. Lastly, copy your customized hyperlink and paste it wherever you please.
Nonetheless confused? Maintain tight. You’ll discover out extra as I stroll you thru establishing Linktree.
Ought to You Use Linktree for Advertising?
When you’ve got a social media presence on your model, I like to recommend utilizing Linktree as a digital marketing software, whether or not you’re a content material creator, ecommerce retailer proprietor, or working for a advertising and marketing company.
Listed here are the options I recognize probably the most after I use Linktree.
Free Linktree Options
While you’re running a marketing campaign, that you must transfer shortly. Linktree permits you to try this; as you’ll see quickly, there aren’t any roadblocks to establishing Linktree. Even a free account permits you to simply add all of your hyperlinks to a customizable, branded Linktree web page.
Certain, the free model doesn’t mean you can change the button and font types or conceal the Linktree brand. For my part, that doesn’t matter, particularly for a freebie.
Paid Linktree Options
For those who’re severe about Instagram marketing — otherwise you leverage Fb, LinkedIn, X, or TikTok to construct a web-based presence — you could want the paid model of Linktree to reap the max advertising and marketing rewards.
The starter plan ($5 monthly) helps online marketing. It has a handful of different options, however I wouldn’t suggest it.
I used to be far more impressed with the extra options of the Professional model ($9 monthly). With this feature, I can join Linktree to my Google Analytics account and entry Linktree’s array of built-in analytics options, like conversion monitoring and location-based analytics.
Nonetheless, I used to be disillusioned that, on the Professional plan, I couldn’t export any of my analytics knowledge. For that, you’ll want the Premium plan ($24 monthly).
Options to Linktree
Unsurprisingly, Linktree isn’t the one link-in-bio software available on the market. I’ve had a take a look at the highest contenders to see in the event that they’d make good properties on your hyperlinks.
Later
Later’s Link in Bio ought to win a prize for having such an unique identify. Total, Later makes a speciality of social media administration and influencer advertising and marketing, and I’ve heard rather a lot about how Hyperlink in Bio is nice for ecommerce. Once I examined it out, I discovered its free web page customization choices to be a lot better than what Linktree presents on its free plan.
Milkshake
With Milkshake, you utilize an app to create a customized web site that homes your hyperlinks. Personally, I want to make use of my trusty laptop computer extra typically (I discover telephones too awkward for the duty), so the app isn’t an enormous draw for me. That being stated, I like Milkshake’s Playing cards characteristic: Customers can flip by hyperlinks simply as you’d with an Instagram Story.
Keep in mind that I haven’t observed any Linktree alternate options truly popping up on individuals’s social channels.
I’d be doing you a disservice if I didn’t point out the much less apparent various to Linktree. Erica Hartwick, CEO of Big Cat Creative, had this to say: “In all equity, it’s only a touchdown web page with a bunch of hyperlinks on it; certainly we might simply create our personal.”
When you will have your personal web site, there’s nothing significantly particular about what Linktree is. Certain, it does have some further perks, however I don’t see the purpose in getting them from Linktree when you use different advertising and marketing instruments.
And I believe you’ll agree. It’s simpler to capitalize on visitors to your personal touchdown web page in comparison with a Linktree one.
The way to Set Up Linktree
- Head to Linktree to create your free account.
- Give Linktree details about your account class.
- Choose your plan sort.
- Select your web page’s look.
- Add your first new hyperlink.
- Add a title, header, and thumbnail.
- Add as many hyperlinks as you need.
- Copy your Linktree URL or instantly share it to your social media account.
These steps are fairly simple, however I’m sticking round that will help you plant your first Linktree.
Right here’s a extra detailed walkthrough with screenshots.
1. Head to Linktree to create your free account.
I did this on my laptop computer, however they’ve an app, too. I like to recommend selecting a username that’s memorable and reads effectively as a hyperlink; your username shall be your Linktree URL.
2. Give Linktree details about your account class.
I selected Trend & Magnificence right here, however you will have the choice to pick Leisure, Enterprise, and even Different. Hit “Proceed” if you’ve chosen.
3. Choose your plan sort.
I don’t even thoughts that Linktree routinely recommends the Professional plan as a substitute of Free or Starter. Professional is full of options and an excellent bang on your buck.
4. Select your web page’s look (or put it off until later).
On the Free plan, Linktree lets me add a profile picture and select from about eight themes. Of those primary themes, nothing actually stood out to me — however hey, did I point out it’s free?
5. Add your first new hyperlink.
I added the HubSpot Weblog hyperlink right here to point out you the way it’s carried out.
6. Add a title, header, and thumbnail (non-compulsory).
7. Add as many hyperlinks as you need, then see what your Linktree seems like.
I added one hyperlink right here for visible reference, however I strongly suggest you add a number of. In any other case, there’s not a lot level in making a Linktree, because it’s meant to condense a number of hyperlinks.
8. Copy your Linktree URL or instantly share it to your social media account.
It’s fairly simple for me to repeat my Linktree URL and add it wherever I like. Linktree has different choices that streamline the sharing course of when you really feel inclined. You additionally get a snazzy QR code.
Linktree Tricks to Thrive
Select related names on your hyperlinks. I like to recommend being concise and descriptive when selecting your hyperlink title. For the above instance, I used “HubSpot Weblog” (unique, proper?). Most significantly, keep according to capitalization to create a clear, skilled look.
Solely embody a very powerful hyperlinks. Overloading on hyperlinks is counterintuitive to what Linktree is. Marisa Messick, founding father of Quill & Co Design, agrees.
“Folks neglect that [Linktree is] alleged to act as a stepping stone to your predominant hyperlinks. You need to maintain it inside three to 5 hyperlinks so individuals don’t really feel overwhelmed and in the end don’t go the place you need them to.”
Regularly monitor your Linktree. Often revisit your web page to make sure you don’t have outdated, irrelevant, or damaged hyperlinks in there. Even when you plan to point out the identical hyperlinks on a regular basis, I like to recommend you modify the order up sometimes. That manner, the lonely hyperlinks decrease down the checklist get some love.
Nice Linktree Examples
Patsy’s
My first instance is a Brooklyn, New York-based dessert firm known as Patsy’s. The enterprise, which makes Caribbean rum muffins from high-quality components, has a Linktree of their Instagram bio.
What I like: Patsy’s Linktree is brief however candy (pun meant). It features a button for ordering, a contact web page, and a hyperlink to stockists. It additionally hyperlinks to a Brooklyn Journal article the corporate is featured in.
Sean Garrette
Sean Garrette is a New York-based content material creator, skincare skilled, and esthetician. Their X account includes a Linktree URL, which drives viewers engagement.
What I like: I recognize the info-packed hyperlink descriptions. For instance, there are clearly marked affiliate hyperlinks — and even low cost percentages and codes — with out wanting too busy. Sean additionally included a hyperlink to the content material items individuals hunt down most.
HubSpot
Whereas we’re nice makes use of of Linktree, it might be a disgrace not to take a look at HubSpot’s Instagram as effectively.
What I like: HubSpot’s Linktree design is branded to a tee, leveraging every part from our well-known orange to a branded hashtag. With social hyperlinks, and a lot of content material hyperlinks, it is a very formidable Linktree setup, however HubSpot manages to maintain every part clear and actionable.
The Ultimate Verdict on Utilizing Linktree
Now that you understand what Linktree is and the way it works, must you use it as a result of everybody else does? In all probability.
Linktree is straightforward to arrange and has first rate customization choices, even on probably the most primary plan. The format is clear. The URL is recognizable to many social media customers, serving to you drive visitors with out customers worrying about suspicious hyperlinks.
Certain, you may construct your personal link-sharing touchdown web page, but it surely’ll take extra time. What’s extra, I do know many massive manufacturers with high-quality web sites and a Linktree — make of that what you’ll.
The essential navigational menu has branched out with some nifty options for beneath $10 a month. You gained’t lose a cent by testing the free plan, so what are you ready for? You’ll have the ability to share a number of high-impact hyperlinks along with your viewers , giving them extra methods to work together with what you are promoting and turn out to be engaged in what you must provide.
Editor’s Notice: This put up was initially revealed in Dec. 2021 and has been up to date for comprehensiveness