Acxiom Partners with ActionIQ

Acxiom, a buyer intelligence firm, has partnered with ActionIQ, a buyer knowledge platforms supplier, to assist entrepreneurs mixture, analyze, and activate buyer knowledge.

ActionIQ partnered with Acxiom to convey the next capabilities to its platform:

• Buyer insights: ActionIQ’s CDP integrates with Acxiom’s shopper knowledge to boost buyer profiles with granular demographic, family, behavioral, and desire knowledge for viewers segmentation and ultra-personalized advertising methods.
• Cohesive id decision:Acxiom Real ID integrates into ActionIQ’s CDP, providing a holistic buyer view throughout channels and touchpoints to handle complicated identities at scale.
• Optimized platform efficiency: Acxiom’s specialists work with joint shoppers to customise and streamline the ActionIQ platform
• Superior predictive insights: With Acxiom’s AI-driven analytics, ActionIQ’s platform is primed with predictive insights that sharpen engagement and scale marketing campaign efficiencies.
• Information safety and compliance with Acxiom’s Privateness-by-Design framework paired with ActionIQ’s safety measures and composable structure.

“Our collaboration with ActionIQ marks a major milestone in buyer knowledge platform innovation,” stated David Skinner, head of strategic alliances at Acxiom, in a press release. “It allows us to increase on our mission to supply our shoppers with complete, scalable options to deeply perceive and join with their prospects and prospects within the digital age.”

“Acxiom’s wealthy legacy and actionable buyer intelligence completely enhances our adaptable, agile platform, setting a brand new benchmark for CDP know-how,” stated Michael Trapani, head of product advertising at ActionIQ, in a press release. “Our enhanced, mixed platform affords a foundational answer for efficient data-driven methods, driving tailor-made choices, more practical engagements, and lasting loyalty.”