Woodward, an industrial manufacturing firm with a historical past of over 150 years, has all the time strived to ship prime quality merchandise and glorious buyer experiences. What began as a extra environment friendly water wheel governor producer is now an organization that helps airspace and automotive producers, similar to Boeing, Airbus, and Caterpillar. With 42 workplaces and workers throughout 13 international locations, the corporate primarily focuses on designing and delivering power management options that its companions depend on to energy a clear future.
Merchandise for Life, Clients for Life
Woodward not solely goals to help its clients and companions in direction of a greener future, nevertheless it additionally manufactures elements with unbelievable lifecycles—typically over 90 years. For the corporate, delivering correct help for all components all through the lifecycle is unquestionable. The corporate wanted the appropriate instruments and tech options to help the method.
Earlier than collaborating with Sugar, Woodward used Salesforce as its essential CRM resolution. In time, this proved to be not solely a pricey resolution however an answer that hindered their means to ship the help they aimed for his or her lifelong clients.
SugarCRM: A Simple and Consumer-Pleasant Answer
With nurturing and rising essentially the most strategic accounts as their primary goal, Woodward began to analysis options that may higher match their wants: affordability, user-friendliness, robustness, complexity, and scalability. Ultimately, the producer chosen Sugar’s Sugar Sell. Aside from Sugar’s involvement in implementation and deployment, Woodward targeted on crucial workers’ assist in advocating for the answer.
“These people understood what they’ll get out of sustaining info in a device like Sugar versus Excel and SharePoint and Outlook; I might have these enterprise members focus on the method with the remainder of the crew and make sure the device works for them.”
– John J., IT Enterprise Programs Supervisor, Woodward
Enthusiastic about Sugar Promote’s potential, Woodward began exploring its customizations. One extremely anticipated characteristic of Sugar’s resolution was the brand new fields to assist predict the potential income for every alternative over the subsequent 10 years. The characteristic helped Woodward fastidiously consider and prioritize alternatives that may have benefited from extra effort and time. One other highly-appreciated characteristic that Woodward closely leverages was its’ means to seize in-person buyer go to particulars.
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A Glimpse Into the Future at Their Fingertips
Whereas prior to now, solely a choose few might use Salesforce on account of its excessive price. These days, all people at Woodward can leverage Sugar Sell’s visibility and transparency. This permits the producer to raised anticipate buyer wants and proactively reply.
“Earlier than, it was onerous for us to get a really feel for our information and know if we have been chasing after the appropriate alternatives. You don’t wish to dwell on this stuff for months. Now, with good, up to date information, it may be fairly clear which alternatives carry the most important return on funding. We are able to make selections quicker.”
– John J., IT Enterprise Programs Supervisor, Woodward
SugarCRM: Supporting Woodward’s Rising Ambitions
Woodward’s improved means to proactively reply to buyer wants interprets into higher, extra revolutionary buyer help and the lifelong buyer relationship they purpose to attain.
Immediately, Woodward has fully ditched guide double work, spreadsheets, and scattered information. All the things lives in and is accessible from Sugar’s user-friendly interface. With real-time, holistic visibility, Woodward now strikes quicker and smarter, making it doable for its crew to offer environment friendly, lifelong buyer help and fulfil its imaginative and prescient of a greener world.
You possibly can entry our Woodward Case Examine here to study extra about Woodward’s success story. Or, in case you’re concerned about how a CRM might assist your manufacturing enterprise, try our CRM + ERP: Connecting Back-Office and Front-Office Operations infographic.
Mihaela Chiurtu
As a Advertising Content material Author, Mihaela is keen about branding, content material methods, and buyer interactions. When outdoors the workplace, Mihaela is a Netflix binge-watcher, skincare geek, and music lover.
