Strategies for Understanding Consumer Search Behaviour

The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Dale Bertrand, an search engine optimisation specialist with over twenty years of expertise working with Fortune 500 firms and startups globally. Dale has spoken at trade conferences, led company coaching occasions, and serves as an entrepreneur in residence on the Harvard Alumni Entrepreneurs Group. Our dialog covers the ever-evolving panorama of search engine optimisation and the way companies of all sizes can adapt to the brand new period of client search habits. From understanding the ‘darkish net’ to confirmed methods in repurposing content material.

Key Takeaways

On this episode you’ll study:

1. The Affect of AI on Search Engines: Uncover how synthetic intelligence is reshaping search engines like google and yahoo and client search habits.
2. Methods for search engine optimisation Success: Study actionable methods to navigate the altering panorama of search engine optimisation and keep forward of the competitors.
3. Understanding Client Search Conduct: Achieve insights into how client search habits is evolving and what it means in your search engine optimisation efforts.
4.  Crafting Vacation spot Content material: Discover the idea of vacation spot content material and the way it can drive engagement and conversions within the age of AI-powered search.
5. Future-proofing Your search engine optimisation: Get tips about future-proofing your search engine optimisation methods to make sure long-term success within the dynamic world of search engines like google and yahoo.

By implementing these methods, companies can successfully navigate the brand new period of search engine optimisation and capitalize on rising alternatives to reinforce their on-line presence and drive progress.

Questions I ask Dale Bertrand:

[02:04] The place are we within the quickly evolving panorama of search engines like google and yahoo and search habits at present?

[02:51] How are search engines like google and yahoo or instruments like Perplexity going to vary what masters like Google does?

[04:51] How does this have an effect on the angle of manufacturers which have spent all that cash on conventional search engine optimisation?

[07:03] How will the necessity for Google to adapt have an effect on its money movement?

[09:10] What are a few of the prompt issues that individuals are simply going to need to adapt to?

[13:07] So far as backlinks go: discuss somewhat bit about visitor running a blog versus being a visitor on a podcast as a particular tactic.

[21:52] is there anyplace you invite folks to to attach with you or discover out extra about your work?

Extra About Dale Bertrand:

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This episode of The Duct Tape Advertising and marketing Podcast is dropped at you by ActiveCampaign

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ActiveCampaign, Dale Bertrand