36 Best Company Swag Ideas to Make Your Brand Stand Out

Everybody is aware of that blissful workers are extra productive. And there are a lot of methods for an organization to point out its appreciation to the individuals who make issues occur, in addition to to its enterprise companions and clients. Firm swag is unquestionably one in every of them.

However there’s a skinny line between abnormal and superb firm swag. So, what do the highest swag concepts have in widespread? From t-shirts to tote baggage, the perfect promotional merchandise are ones that make folks really feel really seen. That’s why it’s value discovering the perfect concepts in your firm’s swag retailer or company presents.

Fortunately for you, we’ve already achieved the analysis. Whether or not you’re creating companion reward baggage or searching for new employee welcome kit ideas, you’re in the correct place.

Right here’s our listing of inventive and helpful firm swag concepts that’ll make it easier to categorical gratitude in your workforce and bolster firm tradition.

What is corporate swag?

Firm swag is a kind of merch made by companies as a advertising device for his or her groups, companions, or clients to create or reinforce their reference to the model. Examples of merchandise used as company swag are garments, vogue and tech equipment, baggage, stationery, and way of life objects. Efficient firm swag must be participating, customized, and high-quality to create optimistic emotions and model loyalty.

Traditional firm swag 

Everybody loves receiving presents, however the pleasure of opening them can rapidly fade in case you discover out the giver didn’t put a lot effort into selecting them. Typically, that’s even worse than getting no presents in any respect.

However, getting a cool, distinctive reward creates a fond reminiscence that’ll heat your coronary heart everytime you keep in mind the second. The identical is true for company swag!

Delight your on-site or distant workers, companions, shoppers, or followers with these prime firm swag concepts.

1. T-shirts

Folks proudly sporting your brand is a dream for a lot of enterprise homeowners. However except you’ve reached the standing of manufacturers like Coca-Cola, it is likely to be robust to make it occur.

In the event you’re fascinated about customized t-shirts, ensure they’re high-quality in each materials and design. Premium t-shirts with attention-grabbing designs, like this one by Adobe Illustrator, usually tend to be worn than simply common tees with a model identify printed on them.

Supply: Adobe Store

Earlier than shopping for your swag objects, take note of particulars like material and customization choices. If attainable, order a pattern of your branded swag objects beforehand.

Be taught extra: 50 T-Shirt Design Ideas for Every Occasion

Professional tip: With print-on-demand, you don’t want to fret about order minimums and might even make unique designs for various teams of workers or clients. 

2. Hoodies

Cherished by tech corporations particularly, hoodies are a staple piece for contemporary groups across the globe. Greater than making your colleagues look snazzy, they create a team-building impact for everybody to really feel extra comfy at work. 

As a substitute of simply making use of your organization brand to the chest or again of the hoodie, put in your considering hat—or hood—and create an authentic print design. Use your model’s coloration palette and make this tradition swag merchandise a real assertion of firm satisfaction.

Be taught extra: The Ultimate Hoodie Design & Logo Placement Guide

Searching for hoodie design ideas? Try these gems by Disney.

You may marvel, isn’t this only a brand utilized to a hoodie? Probably not. What makes this instance attention-grabbing is the way in which Disney used coloration blocking to create a contemporary design with sleeves in numerous colours and the hood matching the brand’s background.

Supply: Disney Store

We additionally love how they used the printed again and sleeves in a restricted version design for his or her 100-year anniversary, commemorating one of the crucial iconic moments for anybody who visits Disney World—the fireworks present. It suits their model identification completely whereas nonetheless being authentic and enjoyable.

Supply: Disney Store

3. Embroidered caps

Normally related to dads or sports activities, hats might be a tremendous firm swag concept, it doesn’t matter what your enterprise is. Discover totally different types of hats to seek out the one which’ll flip heads and make your model stand out from the gang.

Apply your organization’s brand or identify to the entrance, sides, or again of the cap, and use embroidery to create a textured impact. Try how modern Hubspot’s cap turned out!  

Supply: Hubspot

4. Mugs

A branded mug won’t be one of the crucial inventive firm swag concepts, but it surely’s positively one of the crucial helpful ones! No marvel main corporations like Fb—now Meta—embrace espresso mugs of their firm swag.

Be taught extra: 37 Mug Design Ideas to Sell and Gift

To make your customized mugs stand out, add an inside coloration or go for a particular mannequin, like an enamel mug.

Supply: eBay

5. Customized footwear

If you’d like your organization swag to seek out its approach into your group’s coronary heart, you actually have to know them, to stroll of their sneakers. And talking of sneakers, how happy would colleagues and clients be to get branded sneakers or slides?

These cool customized footwear types impressed by LinkedIn look superb. Somebody give these designers a very good suggestion and a elevate, please!

Supply: The Sole Revival

6. Socks

We all know you’re searching for a very good firm swag concept that’ll knock your workforce’s socks off. However what in case you give them some to placed on? Neglect the fundamentals and experiment with all-over print patterns to make firm swag that’s as enjoyable as it’s cozy.

Supply: X

Supply: Pinterest

7. Stickers

Stickers are additionally an effective way of personalizing firm tools and making the work surroundings extra upbeat. They’re additionally cost-effective and might be added to any customized swag bins your organization creates all year long.

Feeling impressed? Design a set and put it on a sticker sheet. Apart from being playful, these firm swag objects will also be extremely collectible.

Supply: Coca-Cola Store

Discover extra inspiration for customized stickers in our weblog put up 39 Sticker Ideas: Get Inspired and Design Your Own

Distinctive customized swag objects

The classics of company swag are timeless and simple to regulate to your organization’s tradition. However your workers’ swag ought to transcend t-shirts.

Now that we’ve explored the fundamentals of company swag, let’s dig deeper to seek out objects which might be unquestionably distinctive and have the ability to wow whoever they attain.

8. Earphone instances

Are you the kind of one that can’t correctly perform with out music? You’re not alone! The truth is, there are most likely many individuals on the market who’d love getting an earphone case as company swag.

To show this straightforward tech accent right into a novel customized reward, select totally different colours and easy, daring designs that suit your model’s picture.

Supply: Pinterest

9. Bomber jackets

Few corporations can do advertising as magically as Disney, so in fact, we paid shut consideration to their merch retailer to seek out out what sort of branded swag is of their reward bag lineup. 

Though there are a lot of merchandise that might be used as inspiration for firm swag, one caught our consideration: this modern bomber jacket. It has the Walt Disney Studios brand on the chest and an embroidered Mickey Mouse on the again. How enjoyable is that?

The 2 takeaways we get from this are: first, the product itself is stylish and fashionable, and second, including the mascot suits the corporate’s branding and persona. Does your organization have a mascot? How about creating one? It’s certain to come in useful while you create swag.

Supply: Disney Store

10. Robes

Sure, you learn that proper. Personalised robes don’t need to be unique to 5-star inns and resorts. We discovered this “Second of Zen” fashion on the Comedy Central Retailer for followers of The Day by day Present with Trevor Noah. As a result of even the toughest employees must calm down, proper?

Supply: Comedy Central Store

11. Pillows

Pillows are a surprisingly helpful worker swag concept for nearly any business. In case your workforce spends not less than a part of the work day sitting down, a customized firm pillow for again help or cozier breaks is a candy option to present that your organization cares.

Boston Celtics even have customizable pillows the place followers can add their identify. Attempt providing that to your companions or workforce members!

Supply: Boston Celtics

12. Patches

This ’90s pattern is stronger than ever, making appearances even in large vogue manufacturers’ collections. (In the event you don’t consider me, take a look at Gucci’s Patch Remix). Whereas the primary concept might be to make patches of your brand and personalize firm uniforms, there’s at all times room to discover and be ingenious. Google, for example, did each.

Work-from-home swag

Preserving workforce spirit and productiveness up is without doubt one of the greatest challenges for each supervisor on this planet. The mission will get twice as troublesome for distant groups. Nonetheless, considerate swag objects may help by bringing a team-building sense of unity and belonging.

Be taught extra:

• Team-Building Gifts: The Ultimate Catalyst for Office Chemistry
• Your Ultimate Guide to Gifts for Remote Employees

Virtual swag bags are enjoyable, however having a extra tangible hyperlink with the corporate actually helps, particularly you probably have a brand new worker becoming a member of the corporate remotely. Proceed studying to see the perfect firm swag concepts for a distant work surroundings.

13. Notebooks

Though they’re nothing new, there’s a motive why the classics by no means get previous. So notice this down: you don’t have anything to lose by including a pleasant notebook to your branded swag bag.

Customise the quilt along with your firm brand, an inspiring quote, unique paintings, or a significant picture. Your teammates, companions, and clients are certain to understand note-taking in fashion.

Supply: Pinterest

14. Water bottles

Studies show that dehydration negatively impacts mind perform and focus. So why not assist your distant workers keep hydrated throughout working hours (and after) with a customized water bottle?

Select a design that’s each attention-grabbing and relatable, like this Chrome Dino Mild-Up Water Bottle from the Google Merchandise Retailer. 

Supply: Google Merch Store

15. Espresso mugs

Folks may overlook to drink the beneficial 2L of water a day, however I doubt they’ll overlook about espresso. It doesn’t matter in case you’re on the workplace or working from dwelling; for many of us, espresso is an important a part of our day.

Make a mug that they’ll love, even when it seems to be only a ornamental desk piece. Get impressed by this Nickelodeon Retro Characters Ceramic Mug and design your personal espresso mugs proper now utilizing Printful’s Design Maker.

Supply: Nickelodeon Universe

16. Coasters

I don’t learn about you, however whereas I used to be working from dwelling, I began to note issues I hadn’t earlier than. Small issues all of a sudden began to trouble me, like water stains on my furnishings. So right here’s to a incredible firm swag concept that’s near my coronary heart.

Coasters might be so underestimated, but so helpful. They defend furnishings and remind customers about your model or group. The truth is, are you aware who makes use of them for model recognition? The White Home! They’ve branded coasters out there at their reward store.

Supply: White House Gift Shop

17. Mouse pads

One other previous however gold firm swag concept is mouse pads. Can you reside with out them? Sure. Will your desk look extra enjoyable with one in every of these on it? In fact.

Relying on your enterprise, you possibly can create a design that’s additionally extraordinarily helpful, like this mousepad with Workplace shortcuts. You would attempt including language fashion guidelines or Excel formulation most utilized by your distant workforce.

Supply: Pinterest

Journey swag concepts

With international groups turning into extra widespread, it’s no shock that your workforce is likely to be occurring enterprise journeys greater than ever earlier than. So, make their journeys clean and environment friendly with some branded journey necessities.

18. Laptop computer instances

Assist your workforce members defend their tools with customized laptop cases. As a substitute of customizing them with simply your organization brand, attempt a sentence or quote that contextualizes the swag in accordance with your subject or kind of labor.

Supply: Code Couture

19. Fanny packs

After a number of years of relaxation, fanny packs are again to remain. With the correct dose of customization, this in-vogue accent can grow to be impossible-to-ignore firm swag and elevate your model visibility to a different stage.

Right here’s an on-brand instance from Patagonia, which options the model’s brand and its signature colours.

Supply: Patagonia

20. Backpacks

Customized backpacks are the perfect firm swag concept for folks on the go. Gifting one may even get rid of the necessity for customized swag bins—fill it with different helpful objects like energy banks, wi-fi chargers, or different tech equipment.

As an worker swag merchandise, backpacks are more likely to be carried round outdoors of the office, so be sure that your backpack designs characterize your organization’s values and employer model. 

Right here’s a neat logo-only instance from Morning Brew.

Supply: Morning Brew

21. Tumblers

Staying hydrated on the street is a should, particularly when touring for work. And drinkware isn’t simply restricted to water bottles—don’t overlook about tumblers. They’re as simple to customise however significantly better at conserving sizzling drinks cold and hot drinks chilly. You may even create a particular travel mug with a handle in your busiest workforce members.

Check out these examples from Google.

Winter swag concepts

It doesn’t matter what your favourite season is, everybody likes to get cozy when winter rolls round. For cold-weather lovers, cozy winter swag is a deal with that warms the center. And for individuals who don’t love the low temperatures, a inventive reward might be simply the pick-me-up they should get in a very good temper.

Plus, it’s the vacation season! This time of 12 months is the perfect second to extend model consciousness by gifting swag to your workforce members and enterprise companions. Listed below are some concepts to make the perfect of the winter season with some cozy swag objects.

22. Embroidered beanies

Imagine me, there’s a beanie to match anybody’s vogue style. This accent can go from minimalistic to fashion-forward in only a few tweaks—all of it depends upon the way you mix fashion, design, and customization.

Try how properly Discord’s firm brand works when embroidered on a knitted beanie. Use this as swag inspo, and take into consideration what design would greatest characterize your organization’s model on a customized beanie.

23. Customized blankets

It takes a little bit of daring to rework company presents into one thing entertaining and further particular. Choose an uncommon merch idea—like a blanket—and spice it up with humor. Netflix blended each and made it excellent.

The model remodeled the stylish expression Netflix and chill into probably the greatest firm swag examples on our listing. And the product selection couldn’t be extra on-brand for an organization that’s often known as the go-to companion for lazy hours on the sofa.

Supply: Unhide 

24. Vacation decor

You most likely keep in mind some iconic Coca-Cola vacation commercials from years previous. It’s virtually unattainable to not affiliate their firm branding with the picture of a contented household opening presents whereas the snow falls outdoors the window. Such a well-executed branding technique wouldn’t be full with out a assortment of branded holiday decor.

Personalised vacation ornaments are the proper name in case your model can be linked to the vacation spirit.  It will also be a enjoyable end-of-the-year worker reward or workplace occasion decor.

Wish to make it sensible? Think about designing wooden ornaments. They’re simple sufficient to personalize and are available out surprisingly inventive with the correct design. Right here’s some inspiration from the vacation advert geniuses themselves.

Supply: Coca-Cola Store

25. Candles

Candles have made houses heat and welcoming for generations, however that doesn’t make them an apparent selection for firm swag. With a contact of creativity, although, custom candles may help increase worker morale.

Need some design concepts to match your model? Try how Netflix tailored a line from their Bridgerton collection. Take into consideration firm slogans or inside jokes that will match a candle you’ll share with workers or companions.

Supply: Netflix Store

Easier designs may ship significant messages. ​​Candles can rework the ambiance of an area and enhance your temper, so attempt the calmer route and give attention to firm tradition.

Think about presenting your workforce with candles that enhance focus and creativity. Self-care lovers and productiveness fanatics will certainly get pleasure from this one.

Supply: Etsy

Summer season swag concepts

Now, let’s dive into the opposite finish of the seasons. For some, summer time means pleasure, free time, and social actions. For others, it’s all about staying cool within the warmth. Your summer time customized swag bins must be about each—relaxed enjoyable within the solar and serving to your workforce cool off in the course of the hottest workdays.

Right here’s an inventory of swag objects that make for excellent swag baggage, promotional merchandise, or team-building goodies.

26. Seaside towels

On your workforce, custom towels are a reminder of upcoming seaside days, picnics, or dips within the pool. From the advertising facet, it’s a chance to show your organization’s brand on a bigger canvas. Make the perfect of it with vivid and colourful designs.

Towels are additionally helpful for individuals who like to work up a sweat taking part in sports activities. Try how Gatorade capitalized on this, making a line of seaside towels with each NFL workforce. The branded swag can be according to the corporate’s technique—PepsiCo and the NFL are longtime companions.

Supply: Gatorade Store

27. Baseball caps

There’s no want to elucidate why baseball caps are a becoming firm summer time swag selection. However there are some tips to make them look as removed from boring promotional objects as attainable. 

First, embroidered designs enrich the ultimate consequence—it’ll look extra premium and much more trendy. Second, do not forget that conserving it easy is the key in your embroidery design to return out as superior as deliberate.

Simply take a look at how properly the Squid Sport symbols got here out on this embroidered hat from Netflix.

Supply: Netflix Store

For a extra summer-inspired design, take a look at what Corona got here up with. The model used easy icons that remind folks of the great occasions they’ll have whereas having fun with a beverage on a sunny day. Keep in mind, nice firm swag must also enhance model consciousness.

28. Visors

Right here’s one other headwear merchandise you possibly can discover as summery swag. Customized visors will not be as versatile as caps, however they provide simple trip vibes. That makes them a superb selection for completely on-theme summer time swag bins.

Hold the visors easy by simply including your organization’s brand or make them playful, as McDonald’s did with these cute embroidered french fries.

Supply: Smilemakers

29. Duffle baggage

Duffle bags are associated to summer time in a not-so-obvious approach. Your workforce can use this accent year-round for health or sports activities gear, to go tenting, or simply get pleasure from a weekend away. However in the summertime, it suits the seaside, the pool, or no matter actions your workforce loves.

Consider duffle baggage as a option to join your model to an adventurous spirit. You too can use them as worker rewards for sports activities competitions.

Supply: Google Merch Store

30. Slides and flip-flops

It’s laborious to seek out an adjunct that claims summertime greater than flip-flops and sandals do. Reworking them into inventive firm swag reveals that your organization is aware of a factor or two about company gifting: branded swag must be enjoyable and purposeful. Who doesn’t like to have their toes out on a sizzling day?

See how Modelo took benefit of its summery model persona to create these sandals impressed by the corporate’s brand and label graphics.

Supply: WearYourBeer

31. Swimwear

You is likely to be considering: may swimwear be an applicable firm swag concept? And we’ll ask you: why not? From swim trunks to bikinis and one-pieces, these things are a approach of reminding everybody that your model might be the good, even in the course of the warmest days.

Try this instance from Panera Bread. The model came upon that 70% of its fans like consuming soup within the summertime regardless of the excessive temperatures. To play up this attention-grabbing data, the model launched a swimsuit assortment (or Swim soups) that even included a pool float formed just like the chain’s well-known bread bowl.

Supply: AdWeek

Sustainable company swag

Prospects are more and more involved in a inexperienced way of life, and almost definitely, so is your workforce. Eco-friendly swag objects are a should for any model that has sustainably-minded values.

Professional tip: Use print-on-demand as your achievement methodology to get rid of pointless manufacturing waste. Merchandise are solely fulfilled as soon as an order is positioned, avoiding extra and unsold stock.

In the event you select Printful as your companion, 80% of our orders are fulfilled and shipped domestically. For the surroundings, which means a discount within the CO₂ emissions produced when transporting orders.

If you wish to be taught extra about on-demand manufacturing as a extra sustainable mannequin for creating branded swag, check out:

• Sustainable Fabrics for a Kinder Closet: a Glimpse into Textile Science

• How to Strengthen Your Brand’s Sustainability Message in 3 Steps

Let’s get into some glorious concepts for an eco-friendly assortment of branded swag.

32. Tote baggage

What’s one of many first promotional merchandise that involves thoughts while you consider firm swag? Tote bags! They’re additionally one of many first merchandise related to sustainability, serving to folks scale back using plastic baggage in grocery shops. 

Tote baggage have grow to be a staple on a regular basis accent to hold all of your private belongings in fashion. Plus, you possibly can select ones which might be constructed from recycled supplies and maximize your model’s sustainability efforts.

This Adobe tote bag is an instance of how to withstand the temptation of including your brand to something and the whole lot. Utilizing a enjoyable set of icons from packages like Photoshop, they created a swag merchandise that stands out.

Supply: Adobe Store

33. Eco-friendly t-shirts

For branded attire, take note of the material selection. Hold your swag extra sustainable by selecting t-shirts constructed from organic cotton or material blends with recycled polyester.

Go for minimalist designs and a washed end so as to add an earthy vibe.

34. Eco-friendly sweatshirts and hoodies

Similar to for t-shirts, purpose for extra sustainable materials and material blends when choosing eco-friendly sweatshirts and hoodies. Salesforce is a model that created a easy firm swag assortment with eco choices.

Supply: Salesforce Store

35. Eco-friendly hats

If sustainability is aligned along with your firm values, eco-friendly hats are the final word firm swag merchandise you possibly can supply workers, companions, and shoppers.

Salesforce selected the trucker hat to characterize them, however you may also go for caps or bucket hats in the event that they fit your firm’s fashion higher.

Supply: Salesforce Store

36. Scrunchies

Final however not least, classic scrunchies are an authentic and surprisingly eco-friendly swag concept. At Printful, they’re constructed from leftover supplies from the manufacturing of different merchandise, thereby lowering material waste that leads to landfills.

Make them fancier by following Coca-Cola’s instance:

Supply: Coca-Cola Store

How to decide on the perfect firm swag concepts

Now you’re most likely overwhelmed with nice firm swag concepts—sorry, not sorry. However we need to make it easier to slim down your choices correctly. Right here’s what it’s best to take into accounts.

Your firm brand is simply step one

A hat with a brand is only a common promotional merchandise, however an eco-friendly cap with a slogan could be a option to reinforce your model’s mission and values. It’s not at all times needed to seek out costly, uncommon objects in your swag field. The most effective firm swag comes with a constant message that your model desires to convey.

For manufacturers with a enjoyable, laid-back persona, inventive designs or stunning objects are the perfect match for the corporate’s branding. For manufacturers centered on environmental and social dedication, what merchandise and supplies you select will matter extra.

As a substitute of going after tendencies, take into consideration your branding technique and your organization’s inner tradition to decide on probably the most appropriate customized swag. By doing that, you’ll guarantee your swag meets its function: to make an announcement that helps workers, companions, and clients really feel engaged along with your model.

Create firm swag that’s value sharing

Firm swag unboxing movies are extremely well-liked as of late. Many social media customers present their onboarding kits as new workers of main corporations like IBM or Apple. 

The truth that this content material is so adopted reveals that individuals are involved in each sharing and cheering for firm swag. So, while you create your objects, ensure they’re worthy of some social media consideration.

Inner buzz additionally counts! In case your swag equipment is a subject of pleasure and dialog in your places of work or inner chat rooms, that’s a win. 

In case your workforce is unfold world wide or working remotely, well-made firm swag will make folks bond and really feel happy with their jobs. Plus, it’ll assist your mission of boosting model consciousness! Keep in mind that in your subsequent team-building occasion.

High quality is a part of the message

If your organization’s swag is poor high quality, that may inevitably replicate in your model. Nobody desires to be given merchandise to toss behind their drawer, and ineffective, low-quality promotional objects give the impression that your organization spends cash irresponsibly.

Everytime you’re selecting your swag, go for sturdy merchandise that your workers and companions can use for a very long time. A well-made swag product doesn’t need to be costly so as to add worth to your model.

Suppose cost-effectively

There are numerous methods in your firm to create nice firm swag that gained’t break the financial institution. One in all them is to decide on print-on-demand as a achievement methodology. What are the benefits?

• Lowered waste: We’ve stated it earlier than, however we’ll say it once more—with print-on-demand, your merchandise are solely personalized as soon as an order is positioned, which eliminates unsold inventory and saves you cash.

• Logistics made simple: A print-on-demand companion like Printful takes care of all of the logistics, processing and delivering orders on to the ultimate receiver, wherever they’re positioned. That approach, your organization saves money and time with order consumption and supply.

• No minimums: Don’t fear about what number of swag objects you’ll must get. Printful means that you can purchase as many or as few objects as you need whereas nonetheless providing bulk order reductions.

Learn subsequent: Conference Swag Ideas That’ll Inspire Attendees and Steal the Show 

So, which firm swag objects caught your eye? Inform us within the feedback.