10 Most Popular Social Media Platforms in 2024 [Apr 2024 Update]

Earlier than launching your social media marketing strategy in your ecommerce enterprise, you must first get an outline of the distribution of social media utilization. Given the growing penetration and usage of social media as of late, you must begin your advertising efforts by specializing in the platforms the place you will discover most of your target audience. To do this, you must discover out which social media platform has the biggest consumer base.

Social media rankings: key takeaways

• As of April 2024, Fb tops the checklist of the preferred social media platforms by consumer rely, with shut to three.1 billion customers worldwide.
• 4 of the ten hottest social media platforms are owned by Meta. These are Fb, Instagram, WhatsApp, and Fb Messenger.

Hottest social media platforms: ranked by variety of energetic customers

Which social media platform has the biggest consumer base in 2024?

The most recent statistics present that Fb continues to reign robust because the king of social media, with 3.07 billion active users in 2024. That signifies that practically three out of each 5 of the estimated 5.17 billion social media users the world over are energetic customers of Fb. 

Fb’s statistics and its social media rating say all of it. Not solely is it the social media platform with essentially the most energetic customers, nevertheless it additionally ranks amongst apps that customers spend essentially the most period of time on. International Android customers spend 19 hours and 27 minutes monthly on the Fb app.

Second on the checklist of the preferred social media platforms in 2024 is YouTube, with simply over 2.5 billion energetic customers—81.7% of the variety of Fb customers. 

Provided that 500 hours of video are uploaded to YouTube each minute worldwide, it might look like an uphill process to get your video seen. But additionally think about these YouTube statistics: one billion hours of video on YouTube are watched each day and one-quarter of individuals say they uncover new merchandise via YouTube adverts. 

The third- and fourth-most common social media platforms are WhatsApp and Instagram, with two billion energetic customers every. By the way, each are owned by the identical mum or dad firm as Fb: Meta (beforehand Fb).

Additional down the checklist are TikTok and WeChat, China’s version of WhatsApp, with 1.58 billion and 1.34 billion international customers, respectively. These six social networks are the one ones boasting over a billion energetic customers worldwide.

WeChat is adopted by Fb Messenger, one other Meta-owned entity, with 1.01 billion customers worldwide. This social media rating paints a transparent image of Meta’s dominance. Of the seven hottest social media platforms, greater than half are its entities—specifically Fb, WhatsApp, Instagram, and Fb Messenger.

Telegram, one of many most popular messaging apps worldwide, ranks subsequent, with 900 million customers worldwide. Snapchat and Douyin, the model of TikTok obtainable in China, spherical out the rankings of the preferred social media platforms, with 800 million and 755 million energetic customers, respectively.

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In style Social Media Platforms FAQ

What are the social media developments for 2024?

• Augmented Actuality: Augmented actuality (AR) will proceed to be a significant pattern in 2024, with extra companies and organizations using AR to interact with their clients on social media.
• Video Content material: Video content material will stay a key pattern in 2024, with extra companies creating interactive and interesting movies for his or her social media accounts.
• Chatbots: Chatbots will turn into extra common, with extra companies and organizations utilizing chatbots to reply buyer questions and supply assist.
• Social Purchasing: Social buying will even turn into more and more common, as companies use social media to showcase their services and products and permit clients to buy straight from their social media accounts.
• Influencer Advertising: Influencer advertising will proceed to be a strong software for companies in 2024, as they leverage the attain and authority of influencers to advertise their services and products.
• Social Promoting: Social media promoting will proceed to be an necessary a part of any social media technique in 2024, as companies goal particular audiences with adverts tailor-made to their pursuits.

Which social media platform is finest for advertising 2024?

That will depend on the kind of advertising you need to do and who your audience is. Usually, the preferred social media platforms for advertising in 2024 are anticipated to be Fb, Instagram, X (Twitter), and YouTube.

What’s the subsequent huge social media website?

It’s onerous to foretell what the subsequent huge social media website will likely be, as the recognition of various websites can change shortly and unexpectedly. Nonetheless, there are a couple of potential contenders which can be gaining traction, together with TikTok, Vero, and MeWe.

What’s the most energetic social media platform 2024?

It’s unimaginable to foretell which social media platform would be the most energetic in 2024. Nonetheless, a number of the hottest social media platforms in 2023 have been Fb, Instagram, Twitter, YouTube, and TikTok, and it’s seemingly that these platforms will stay common in 2024.