How to Balance AI Magic with Human Expertise

The Duct Tape Advertising Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Technique Officer for MarketMuse. Jeff is a data-driven search engine advertising government with 20+ years of expertise within the search trade.

He’s centered on serving to content material entrepreneurs, search engine entrepreneurs, businesses, and e-commerce managers construct topical authority, enhance content material high quality and switch semantic analysis into actionable insights. Previous to beginning MarketMuse in 2015, Jeff was a advertising guide in Atlanta and led the Visitors, Search and Engagement group for seven years at TechTarget, a frontrunner in B2B expertise publishing and lead technology. We focus on the intricate stability between leveraging AI expertise and harnessing human experience to create genuine content material in as we speak’s digital panorama.

Key Takeaways

Questions I ask Jeff Coyle:

[01:54] Are you able to set the document straight on the discourse of the inauthenticity of AI?

[03:49] What are the variations between a number of the extra sturdy applied sciences and the pedestrian sorts similar to Chat GPT?

[07:44] Does feeding language fashions result in extra genuine outputs?

[10:36] Discuss how instruments like Market Muse are perfecting AI as a device

[14:58] How do you overcome the shortcomings of AI as an unideal substitute for experience when utilizing engines like google?

[23:07] Is there some place you’d invite folks to attach with you?

Extra About Jeff Coyle:

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