The Best Times to Post on Social Media in 2024 [New Data]

As a social media marketer or somebody making an attempt to construct your social media presence, you understand that it isn’t sufficient simply to put up new content material — the occasions you put up additionally play a vital position.

So, if you’re questioning what one of the best occasions to put up on social media in 2024 are, I’ve received you lined. On this put up, I’ve compiled among the key statistics from main research on one of the best occasions to put up on social media.

Greatest Time to Publish on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform through cell.

Listed here are among the most up-to-date and related research round one of the best time to put up on Instagram:

• Based mostly on analyzing 5.5 million social media posts, Buffer states that one of the best occasions to put up on Instagram are 7 AM to 8 AM on weekdays.
• In keeping with the identical report, one of the best day to put up on Instagram is Friday. The worst day is on Sunday.
• The worst occasions to put up are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that one of the best occasions to put up on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• In keeping with a SocialPilot examine on over 50,000 Instagram accounts, one of the best time to put up on Instagram is between 7 AM and 9 AM.
• Later states that one of the best time to put up on Instagram is 4 AM.

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Whereas posting on the proper time is necessary, it’s also necessary to optimize your posts with the fitting caption in order that they attain the utmost viewers. You need to use instruments like Hubspot AI Social Media Caption Generator to simply create partaking and impactful copy in your posts.

Greatest Time to Publish on Fb

In the case of one of the best occasions to put up on Facebook, entrepreneurs report nearly equivalent numbers as they do on Instagram.

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• According to Buffer, one of the best time to put up on Fb is between 9 and 10 AM.
• The very best days to put up on Fb are Fridays. The worst are on Saturdays and Sundays.
• The worst occasions to put up are 4 AM to five AM and 11 PM to 12 AM.
• In keeping with SocialBee, one of the best occasions to put up on Fb are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Publish on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that one of the best occasions to put up on this text-based social media platform is 11 AM on Mondays and Fridays.

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• SocialBee states that one of the best time to put up on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting within the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to put up between 11 AM to five PM.

Greatest Time to Publish on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many high days to put up.

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• The very best days to put up, based on them, are Tuesdays, Thursdays, and Wednesdays.
• The bottom-performing days are Sundays, Saturdays, and Mondays.
• According to Buffer, you will get excessive engagement for those who put up between 9 AM and 5 AM on weekdays.
• SocialPilot states one of the best time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Publish on Pinterest

• The very best occasions to put up on Pinterest, based on CoSchedule, are 12:00 PM, 6:17 PM, and eight:02 PM.
• The worst occasions are 4:00 AM, 5:00 AM, and 1:00 AM.
• The very best days to put up are Fridays, Tuesdays, and Thursdays.
• In keeping with SocialPilot, one of the best occasions to put up on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is good.

Greatest Time to Publish on YouTube

82% of U.S. adults use YouTube and information from a 2023 Pew Research study means that its attain is rising. So, how are you going to get one of the best attain on the platform? Let’s dive in.

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• Buffer states that movies shared between 3 and 4 PM on Fridays are likely to get the best variety of views.
• According to SocialPilot, one of the best time is between 2 PM and 4 PM on weekdays.
• Sunday is one of the best day to put up, between 9 AM and 11 AM.

Whereas studies and surveys state one factor, YouTube specialists have a barely completely different opinion on one of the best time to put up on YouTube.

That is what Robert Benjamin, a social media skilled with greater than 708K subscribers on YouTube, has to say.

“Personally, I’ve discovered one of the best time to put up to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve got together with your viewers. My advice to anybody importing YouTube content material is that they attempt to put up on an everyday schedule in order that their viewers is aware of when to count on a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457K subscribers, believes that one of the best time to put up relies on your viewers demographic and time zone.

He states, “There isn’t a one-size-fits-all greatest time to put up. It relies on your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that information inform your posting time.”

Greatest Time to Publish on TikTok

Since 2020, TikTok has change into the go-to short-form video platform for Gen-Z and Millennial customers.

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• Studies by SocialPilot present that one of the best time to put up on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general greatest time.
• According to Buffer, one of the best time is 2 PM on Mondays, 4 PM on Wednesdays, and eight AM on Saturdays.

Creating an Efficient Posting Schedule

Though every social community sees its engagement improve at particular hours and days of the week, you’ll nonetheless should tailor your method to your viewers.

Use this information as a information for those who don’t have sufficient information but. When you begin posting recurrently and have collected information, evaluate it to find out when your viewers is most energetic on the platform and what posting schedule they reply to essentially the most.

It’s possible you’ll discover that sure content material varieties work higher when posted at sure occasions. As an example, your movies could carry out properly when posting within the morning, whereas your pictures could do higher within the late afternoon.

Editor’s be aware: This put up was initially printed in 2017, however was up to date for comprehensiveness.